Feature News
nodwin?blur=25

Nodwin Gaming CEO Siddharth Kedia and Co-Founder & MD Akshat Rathee talk about the company's plans to scale up post PUBG creator Krafton's recent equity investment in the esport firm

Javed Farooqui Mar 10, 2021 9:01 AM

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In a month’s time, the 'Banglar Gorbo Mamata' page has spent over Rs 80 lakh on 90 Facebook ads, turning out to be the highest spender in the period between February 6 and March 7, 2021

Tasmayee Laha Roy Mar 10, 2021 8:37 AM

groupM - PubMatic?blur=25

With this alliance, GroupM will gain programmatic advantages and PubMatic’s publisher partners will gain access to unique, quality ad spend from GroupM’s portfolio of global advertisers

exchange4media Staff Mar 10, 2021 8:36 AM

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Experts say that cheap data, deep smartphone penetration and young demographics will ensure that the Indian consumer becomes a force to reckon with in the world of gaming

Javed Farooqui Mar 10, 2021 8:23 AM

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As per the report, milk beverages and chocolates together contributed 27% to the ad volume of F&B sector

exchange4media Staff Mar 10, 2021 8:14 AM

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Radio industry experts share how advertisers are leveraging the digital presence of RJs

Noel Dsouza Mar 9, 2021 9:15 AM

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Parthasarathy Mandayam, CEO – Mindshare, South Asia, tells us why data has become more important than ever and why changing consumer behaviour enabled the industry’s transformation at a rapid pace

Christina Moniz Mar 9, 2021 8:48 AM

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‘IPL BrandPlay’ will seek to bring alive insights behind the communication and media strategy of successful campaigns that ran during IPL on TV in the past years, from various brand categories

Raushni Bhagia Mar 9, 2021 8:47 AM

Women's Day Mahindra's ad?blur=25

Industry watchers opine that most ads, this year as well, lack conviction and sincerity as they are merely lofty pronouncements and big promises

Misbaah Mansuri Mar 9, 2021 8:32 AM

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Meet the boss ladies of the industry who did not let the pandemic deter their spirits and proved that they have what it takes to handle a crisis and come out of it stronger

Misbaah Mansuri Mar 8, 2021 9:04 AM

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Leading ladies from Indian adland shared that the biggest task for this generation of creators and marketers is to abolish gender roles

Misbaah Mansuri Mar 8, 2021 8:53 AM

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Damyant Khanoria, Chief Marketing Officer, OPPO India, tells us how the brand is looking to position the F series as the smartphone of choice for youth, and more

Ritika Raj Mar 8, 2021 8:50 AM

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Defending champs Mumbai Indians will take on Royal Challengers in Chennai in the tournament's first match

exchange4media Staff Mar 8, 2021 8:02 AM

Naveen Tewari - Annurag Batra?blur=25

e4m Influencer of the Year 2020 Naveen Tewari, Founder & CEO, InMobi & Glance, speaks to Dr. Annurag Batra, Chairman & Editor in Chief - BW Businessworld

Annurag Batra Mar 6, 2021 7:17 PM

MG George?blur=25

George died in his New Delhi home after a fall, according to reports

exchange4media Staff Mar 6, 2021 8:37 AM

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At the event, Tewari, Founder & CEO of InMobi & Glance, shared his learnings of the last 12 months

exchange4media Staff Mar 6, 2021 8:23 AM

Facebook campaign?blur=25

Executed by Taproot Dentsu and Dentsu Webchutney, the campaign will go live in multiple languages across TV, digital, print, radio and OOH

exchange4media Staff Mar 6, 2021 7:40 AM