Feature News
sapna Chahda?blur=25

Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language Ads Leaderboard

Tasmayee Laha Roy Dec 18, 2020 9:18 AM

wavemaker?blur=25

The account will continue to be handled out of the agency's Gurugram office

exchange4media Staff Dec 18, 2020 9:10 AM

Amazon?blur=25

The revenue growth is primarily attributed to an increased usage of cloud and other related services by existing and new customers in India

exchange4media Staff Dec 18, 2020 8:44 AM

TV?blur=25

At the CII Big Picture Summit, Neerja Sekhar, Additional Secretary (Broadcasting) & CVO, MIB, said the ministry was working towards declaring broadcasting an infrastructure sector

Sonam Saini Dec 18, 2020 8:14 AM

digiOne Awards?blur=25

Other prominent winners were Hungama Digital Media Entertainment, Applause Entertainment Pvt Ltd and MX Player

exchange4media Staff Dec 17, 2020 7:15 PM

Deven Dharamdasani?blur=25

Guest Column: Deven Dharamdasani, CEO of SVG Media, outlines key industry trends to watch out for in 2021

Deven Dharamdasani Dec 17, 2020 9:34 AM

webinar?blur=25

At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment

exchange4media Staff Dec 17, 2020 9:08 AM

javadekar?blur=25

The Union Minister for Information and Broadcasting said India will also set up a special pavilion at Cannes in 2022 on the occasion of the Cannes Film Festival's 75th year celebrations

exchange4media Staff Dec 17, 2020 8:25 AM

audio?blur=25

The biggest incentive for marketers to be on these platforms is growing access and reach. In October, 30 million adults tuned into audio OTT against 23.3 million users in September

Tasmayee Laha Roy Dec 17, 2020 8:19 AM

year-ender?blur=25

With the government allowing physical events in a limited way, experiential marketing experts are hoping that 2021 can bring some good news

Ruhail Amin Dec 17, 2020 8:06 AM

abp logo?blur=25

The new identity is to better represent the fearlessness, dynamism, and thought-leadership of the channels in the industry and also to demonstrate the brand’s connection to the nation and its people

exchange4media Staff Dec 16, 2020 9:12 AM

TV?blur=25

From Uday Shankar to Sudhanshu Vats, we list all the major movements that made headlines in 2020

exchange4media Staff Dec 16, 2020 9:03 AM

skoda?blur=25

Net profit for the financial year ended 31st March 2020 stood at Rs 261.3 crore

exchange4media Staff Dec 16, 2020 8:31 AM

Avinash Pandey?blur=25

In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift in viewer's preferences, journalism and news in times of the global health crisis and more

Tasmayee Laha Roy Dec 16, 2020 8:24 AM

webinar?blur=25

Experts discussed what brand building looks like in an environment led by data

exchange4media Staff Dec 16, 2020 8:07 AM

tv news?blur=25

The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting TRPs for both big and small networks

Tasmayee Laha Roy Dec 15, 2020 8:35 AM

NBF?blur=25

In a letter to BARC, NBF has said the decision to pause ratings without naming the specific channels under investigation has severely hurt the credibility of news channels

Tasmayee Laha Roy Dec 15, 2020 8:34 AM

year ender?blur=25

OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year

Noel Dsouza Dec 15, 2020 8:21 AM

Gopa Kumar - Isobar?blur=25

Guest Column: The never normal world will see the merger of offline and online worlds, called the 'phygital' experience, says Gopa Kumar, Chief Operating Officer, Isobar India

Gopa Kumar Dec 15, 2020 7:38 AM