Feature News
lucy harvey?blur=25

Lucy Harvey, MD, METIA delivered the keynote address at the second edition of the Women Achievers Summit on July 2

exchange4media Staff Jul 3, 2021 8:47 AM

Manmeet Sandhu?blur=25

Manmeet Sandhu, Head of HR, PhonePe, delivered a keynote session on women in leadership and the company’s efforts to change the equation at Women Achievers Summit

exchange4media Staff Jul 3, 2021 8:36 AM

e4m Women Achievers Award?blur=25

The Lifetime Achievement Award was conferred on Prema Sagar, Chairperson, Genesis BCW India Group and Shravani Dang, Independent Director of company boards

exchange4media Staff Jul 2, 2021 8:44 PM

digital ads?blur=25

Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable

Mansi Sharma Jul 2, 2021 8:22 AM


The industry, however, agrees that the campaign has the potential to stand out and start a conversation against vaccine hesitancy

Mansi Sharma Jul 2, 2021 7:38 AM

Vikram Sakhuja?blur=25

Sakhuja, Group CEO, Madison Media and OOH, was in conversation with Kailashnath Adhikari, MD Governance Now

exchange4media Staff Jul 2, 2021 7:23 AM

ajay kakar?blur=25

Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital, shares what went behind the campaign that tapped into human beings' intent for self-preservation and selflessness

Rasika Kiran Upasani Jul 1, 2021 11:02 AM

Boby Paul?blur=25

At the eTechManch, Paul, GM Marketing at Manorama Online, delved into topics like monetisation of news, digital adoption, regional content and more

exchange4media Staff Jul 1, 2021 9:35 AM


Considering the commercial impact of the tariff order on broadcasters, industry watchers believe that IBF is likely to take a step in that direction

Javed Farooqui Jul 1, 2021 9:34 AM


The bench has also observed that TRAI will not take any coercive steps for six weeks for implementation of remaining part of NTO-2.0, which has been upheld

Javed Farooqui Jul 1, 2021 9:29 AM

ASCI roundtable?blur=25

ASCI had organised a social media roundtable to talk about the success of its influencer guidelines and discuss the way ahead

exchange4media Staff Jul 1, 2021 8:56 AM


Industry insiders, however, feel the implementation of NTO 2.0 is unlikely to happen as both broadcasters and TRAI are likely to approach the Supreme Court

Sonam Saini Jul 1, 2021 8:17 AM

Ashish Bhasin?blur=25

Bhasin, CEO APAC and Chairman India, dentsu international, talks about recovery, restructuring and, of course, resilience in the pandemic

Naziya Alvi Rahman Jun 30, 2021 9:03 AM

shivam puri health communications?blur=25

Shivam Puri, CEO, Cipla Health, delivered a keynote address at the e4m Health Communication Conference 2021

exchange4media Staff Jun 30, 2021 9:01 AM

Sabrina Prince?blur=25

Sabrina Prince, EVP & Group Management Director, FCB Health Global, spoke on 'Digital Trends for strengthening brand engagement in a remote world,' at the e4m Health Communication Conference

exchange4media Staff Jun 30, 2021 8:54 AM


Only 40% of the shoots must have resumed in Mumbai amid the new Covid restrictions by the govt, say Film, TV, and web series producers

Sonam Saini Jun 30, 2021 8:53 AM


Lower pagination & contracted inventory have helped the medium rationalize costs. Also, businesses opening up after the second wave has led to increase in ad volumes

Tasmayee Laha Roy Jun 30, 2021 8:10 AM


Ducati MD Chandra revealed that the company has invested a lot in the R&D and is still weighing the options when it comes to electrification

Misbaah Mansuri Jun 29, 2021 9:13 AM