Feature News
dunzo?blur=25

While the campaign is getting lauded for its stellar media efforts, the overexaggerated insight of retiring a fridge and replacing it with Dunzo is getting cold reactions from the creative world

Mansi Sharma May 26, 2022 8:22 AM

viacom18?blur=25

The platform will be created with the recent fundraising announced by the company

Javed Farooqui May 25, 2022 8:48 AM

Gautam Talwar?blur=25

Talwar, Chief Content Officer, MX Player, talks about the release of season 3 of Aashram, content line-up and investment for the current year, content strategy, and more

Sonam Saini May 25, 2022 8:35 AM

Lions?blur=25

For this year’s festival of creativity, Kinnect has sent three campaigns - for destitute children, against domestic violence & for a bank’s festive offer

Kanchan Srivastava May 25, 2022 8:34 AM

Zee Media?blur=25

Advertising revenue for the fourth quarter saw 39.4% jump to Rs 237 crore

exchange4media Staff May 25, 2022 8:29 AM

BARC?blur=25

Broadcasters will have to pay either 0.8% of net TV advertising billing or Rs 18 lakh per channel per annum, whichever is higher

exchange4media Staff May 25, 2022 8:16 AM

news?blur=25

According to EY FICCI ME Report Tuning into Consumer 2022, the news subscription business has reached around Rs 90 crore

Sonam Saini May 24, 2022 9:19 AM

OTT?blur=25

The industry admits there is lack of awareness about impact of higher or lower frequency capping on the campaign output & says OTT players need to know how to pace the campaign for being output-driven

Mansi Sharma May 24, 2022 8:39 AM

Josh Talks?blur=25

The platform's founders share they are looking at designing shorter content models for their 16 million subscribers who prefer quick and easily digestible content

Shantanu David May 24, 2022 8:30 AM

Samridhi Katyal?blur=25

Your fans are now one of your biggest assets. The opportunity cost of losing them is massive so don’t treat them like unpaid civilians., writes Samridhi Katyal, Co-Founder, Fandrum.

Samridhi Katyal May 23, 2022 4:57 PM

Razq?blur=25

VKC Group MD shares about their GoodSpot campaign, why they chose Amitabh Bachchan as their brand ambassador, insight behind the launch of Debongo - sporty fashion, and more

Simran Sabherwal May 23, 2022 9:10 AM

Jiten Mahendra?blur=25

Prior to joining the ed-tech platform, Mahendra was SVP – Marketing at The Landmark Group

exchange4media Staff May 23, 2022 9:01 AM

Gaming?blur=25

The impact of the proposed 28% GST will be borne by game developers and advertisers but the marketing budgets are likely to stay unaffected, industry heads tell e4m

Shantanu David May 23, 2022 8:49 AM

vittal?blur=25

The MD & CEO of Bharti Airtel was referring to the New Tariff Order established by the TRAI, which he said, has not benefited any stakeholder

Javed Farooqui May 23, 2022 8:16 AM

KFC?blur=25

The voice-activated campaign has been developed in partnership with Isobar

exchange4media Staff May 21, 2022 8:28 AM

Microsoft CEO?blur=25

With an additional commitment of $76 mn in fundraising over the next 12 months, MLC plans to deploy more than $120 mn to launch the first-ever US T20 cricket league

exchange4media Staff May 21, 2022 8:25 AM

Lendingkart Campaign?blur=25

Conceptualized by Contract Advertising, the campaign is aimed at engaging millions of MSMEs in India

exchange4media Staff May 21, 2022 8:14 AM