Feature News
Fairness?blur=25

Industry experts are mostly of the opinion that the name change brings up a whole new proposition for the brand

Dipali Banka Jul 3, 2020 9:12 AM

tiktok?blur=25

With products like Instagram Reels & YouTube Shorts, the two online giants are surely in a good position to leverage the ban on TikTok

Dipali Banka & Tasmayee Laha Roy Jul 3, 2020 8:30 AM

Creative Zone?blur=25

In today's edition of e4m Creative Zone, we speak to Russell Barrett, CCO and Managing Partner, BBH India, on remote shoots and creating through constraints

Misbaah Mansuri Jul 3, 2020 7:48 AM

barundas?blur=25

TV9 CEO, Barun Das, spoke to e4m Editor Naziya Alvi Rahman about the network's growth and the importance of regional markets

exchange4media Staff Jul 2, 2020 8:39 AM

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Indian Institute of Human Brands has also released a report on celebrity compensation which states brands expect celebrity fee to drop by 20-30 per cent

exchange4media Staff Jul 2, 2020 8:36 AM

LinkedIn?blur=25

The Sales Navigator tool allows users to find and reach over 185 million potential sales leads in Asia-Pacific, says the professional networking major

Tasmayee Laha Roy Jul 2, 2020 8:01 AM

Bombay HC Hearing on OOH Owners?blur=25

The fee has to be submitted ‘Under Protest’ clause, which will allow the OOH owners to reclaim the payment with interest if the court rules in their favour later

Noel Dsouza Jul 1, 2020 7:53 PM

camp?blur=25

Beginning July 1, over the course of the following two weeks, there will be five assignments that kids can access on the Camp Google 2020 website, and Google’s social media page

exchange4media Staff Jul 1, 2020 3:53 PM

Raktim Das?blur=25

Raktim Das will be responsible for driving the convergence of TV & digital revenue function with focus on branded content innovation 

exchange4media Staff Jul 1, 2020 9:30 AM

Influencers?blur=25

With the ban on TikTok, experts foresee a significant spike in the number of YouTubers and Instagramers as influencers are expected to start working on building a more omni-channel presence

exchange4media Staff Jul 1, 2020 9:04 AM

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While apps like ShareChat are already being used by FMCG, telecom, gaming and e-commerce sectors, others like Roposo and Chingari would surely enter the marketers’ media mix no

Tasmayee Laha Roy Jul 1, 2020 8:51 AM

Roposo Chingari?blur=25

The government's ban on Chinese apps put the Indian video-sharing social networking platforms on a fast track to snag the audience TikTok left behind

exchange4media Staff Jul 1, 2020 8:48 AM

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They also requested that the government call off collaborations and investments made by the Chinese in Indian media companies

exchange4media Staff Jul 1, 2020 7:34 AM

harish narayanan?blur=25

Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a successful sale

Simran Sabherwal Jun 30, 2020 8:46 AM

Mohan Nair?blur=25

The Mathrubhumi group entered TV news business under Nair’s leadership

exchange4media Staff Jun 30, 2020 8:15 AM

tiktok?blur=25

These apps are prejudicial to sovereignty and integrity of India, defence of India, security of state and public order, said government

exchange4media Staff Jun 29, 2020 9:19 PM

UdayShankar?blur=25

Disney+ Hotstar on Monday launched Multiplex, a segment that will show films before theatrical releases

exchange4media Staff Jun 29, 2020 7:13 PM

sports?blur=25

Despite a slump in viewership and revenues for major leagues, experts discuss why the coming months may not be so tough for the highly-monetizable sports genre

Sonam Saini Jun 29, 2020 9:03 AM