Feature News
Macdonald?blur=25

The brand has launched three TVCs highlighting brand trust, enhanced safety and hygiene processes and the convenience channels

exchange4media Staff Sep 19, 2020 9:09 AM

Haldiram?blur=25

The new campaign by Lowe Lintas Bangalore evokes nostalgia, capturing everyday situations made sweeter with Indian desserts

exchange4media Staff Sep 19, 2020 7:59 AM

savalom?blur=25

Created by Ogilvy India, the TVCs touch upon the important issue of wearing mask, with a touch of humour

exchange4media Staff Sep 19, 2020 7:57 AM

Pulsar?blur=25

In the ad conceived by Ogilvy, two riders perform death-defying stunts, keeping a six-foot distance between them at all times

exchange4media Staff Sep 19, 2020 7:52 AM

DBS?blur=25

The TVC has been conceptualised by Leo Burnett. Tendulkar's segments were shot at his home

exchange4media Staff Sep 19, 2020 7:48 AM

Atit Mehta?blur=25

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season

Christina Moniz Sep 18, 2020 9:19 AM

VI?blur=25

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%

exchange4media Staff Sep 18, 2020 9:09 AM

Satyan Gajwani?blur=25

Gajwani, Vice Chairman, Times Internet, talks about the risks that paid off to achieve the growth numbers for the company, their new launches, their biggest "gamble" MX Player, and more

Neeta Nair Sep 18, 2020 8:59 AM

Arjun Ranga?blur=25

Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all the new segments that the company has entered

Simran Sabherwal Sep 18, 2020 8:36 AM

Advertising?blur=25

As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine brand extensions subject to specified conditions

exchange4media Staff Sep 18, 2020 8:32 AM

ht?blur=25

Rajiv Beotra, Executive Director, and Rajan Bhalla, Group CMO, HT Media Ltd on the insights behind the recent Hindustan Times overhaul

Dipali Banka Sep 17, 2020 9:00 AM

InMobi webinar?blur=25

e4m joined hands with Microsoft Advertising & InMobi to unveil how search advertising is entering newer realms, its pivotal role in brand advertising campaigns and more

exchange4media Staff Sep 17, 2020 8:59 AM

TV?blur=25

The highest growth in ad volume for Regional Language Channels at 20% was observed during Week 37 when compared to Week 27

exchange4media Staff Sep 17, 2020 8:51 AM

housing.com IPL?blur=25

With real estate queries shooting up 25% more than pre-covid times, the platform is confident that being visible during IPL will only increase homebuyers' awareness about the brand

Tasmayee Laha Roy Sep 17, 2020 8:31 AM

Festive shopping?blur=25

Industry players across the board say this year Covid will further push marketers to invest in the festive period while brands compete for share of voice & sales

Tasmayee Laha Roy Sep 17, 2020 8:29 AM

ajit?blur=25

The MD of Facebook India on Tueday reportedly skipped summons from a Delhi Assembly committee to explain why the social media giant failed to remove hate content in February

exchange4media Staff Sep 16, 2020 9:43 AM

OOH and IPL 2020?blur=25

OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament

Noel Dsouza Sep 16, 2020 9:14 AM

ipl?blur=25

Dream11 IPL is expected to have record-breaking viewership and the highest number of sponsors

Dipali Banka Sep 16, 2020 9:05 AM

ANITA KOTWANI?blur=25

The recently-appointed CEO of Carat India, Anita Kotwani, discusses her new role, her focus on driving growth for the agency and more

exchange4media Staff Sep 16, 2020 8:35 AM

Advertising?blur=25

Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance

Neeta Nair Sep 16, 2020 8:33 AM