Feature News
Arghya Chakravarty?blur=25

Arghya Chakravarty, who recently joined Shemaroo Entertainment as COO, talks about their game plan to become a consumer-facing company, and more

Javed Farooqui Nov 1, 2022 8:29 AM


Industry experts say the new boss of the social media giant has expressed his commitment to make the platform less polarised and safer, which would be ideal for most brands to associate with

Shantanu David Nov 1, 2022 8:22 AM

Decoding Decisioning?blur=25

Industry experts explain how Decisioning can streamline the entire process of media buying, empowering advertisers with flexibility, transparency and control

Shantanu David Nov 1, 2022 8:22 AM

revenue drop?blur=25

Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and Microsoft, say experts

Kanchan Srivastava Oct 31, 2022 9:15 AM


At the Q2FY23 earnings conference call, Agarwal, Non-Executive Director, DB Corp, shared that the impact of correction should be visible from the Q4 of FY23

exchange4media Staff Oct 31, 2022 9:13 AM

OTT platforms?blur=25

Undivided attention, longer watch time and lower costs are some of the factors pushing brands towards OTT content, say experts

Tanzila Shaikh Oct 31, 2022 9:03 AM

atique kazi?blur=25

Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and how it will bolster the TV ecosystem for advertisers and media partners

Javed Farooqui Oct 31, 2022 8:37 AM

gunjan khetan?blur=25

Previously, Khetan was with Reckitt where he last served as VP (marketing)

exchange4media Staff Oct 31, 2022 7:51 AM


Musk has said that Twitter aspires to be the most respected advertising platform in the world

Shantanu David Oct 29, 2022 9:28 AM

Max life insurance?blur=25

Apart from Hindi, the film will release in six languages i.e. Marathi, Gujarati, Tamil, Telugu, Kannada and Malayalam

exchange4media Staff Oct 29, 2022 8:15 AM


The brand has partnered with Bejod, the OTT platform of Champaran Talkies, to bring alive the spirit of the festival

exchange4media Staff Oct 29, 2022 8:12 AM

Anupam Kher?blur=25

The actor took to his official Twitter page on Wednesday night to share the news

exchange4media Staff Oct 28, 2022 8:17 PM


As per TAM AdEx data, while ad volume for English newspapers climbed 17% in 2022 compared to 2021, it grew 4% for Hindi publications

Sonam Saini Oct 28, 2022 9:12 AM

laj salam?blur=25

Salam, Founder/Managing Director at PlainSpeak, speaks to e4m about evolving with the digital world and what the future of marketing could look like

Nilanjana Basu Oct 28, 2022 9:03 AM


The ed-tech platform's advertising promotional expense grew to Rs 519.64 crore from Rs 393.39 crore in FY21, according to Tofler

Sonam Saini Oct 28, 2022 8:29 AM

elon musk?blur=25

Apart from CEO Agarwal, Twitter CFO Ned Segal and Head of Legal Policy Vijaya Gadde have also exited after the $44 billion Twitter deal was concluded

exchange4media Staff Oct 28, 2022 8:18 AM

niraj ruparel?blur=25

Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, believes that synthetic media seems closer than we expected

Niraj Ruparel Oct 28, 2022 8:03 AM


Industry watchers let us in on the creative trends that worked for brands this Diwali

Tanzila Shaikh Oct 27, 2022 9:03 AM