Feature News
Amaresh Godbole?blur=25

Publicis Groupe confirmed that Godbole will be stepping down as CEO of Digitas India in March

exchange4media Staff Jan 21, 2020 9:17 AM

DAN e4m?blur=25

The theme for the 4th edition this year is aptly titled ‘Indian Digital Ad Industry: Rs 50,000 Crore Opportunity by 2025’

exchange4media Staff Jan 21, 2020 8:22 AM

Kelloggs Breakfast Se Badhkar?blur=25

The brand has adopted a multi-pronged marketing approach with multilingual TVCs on 30+ TV channels, promotions on top-rated shows and engaging with mothers on digital platforms

Misbaah Mansuri Jan 21, 2020 8:06 AM

newspaper?blur=25

Print has held its own against digital mainly due to the credibility it provides the readers, say experts

Tasmayee Laha Roy Jan 21, 2020 7:54 AM

Faye D Souza?blur=25

Firework TV is a short-video social networking platform. Formal announcement likely by next week

Naziya Alvi Rahman Jan 21, 2020 7:33 AM

TAM?blur=25

The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season

Sonam Saini Jan 20, 2020 9:24 AM

Women Cricket Team?blur=25

Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players

Shreshtha Verma Jan 20, 2020 8:50 AM

Harivansh Narayan Singh?blur=25

Rajya Sabha Deputy Chairman Harivansh Narayan Singh tells BW Businessworld why he thinks PM Chandra Shekhar was the last icon of ideological politics

exchange4media Staff Jan 20, 2020 8:31 AM

TV Channels?blur=25

Experts opine whether the NTO amendments meant to address market anomalies are actually jeopardizing the future of niche offerings by broadcasters

Tasmayee Laha Roy Jan 20, 2020 8:24 AM

Mobile advertising?blur=25

Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it

Shikha Paliwal Jan 20, 2020 8:21 AM

ABP Pradhanmantri Season II?blur=25

With Shekhar Kapur as the face of the show, Pradhanmantri Season II to go on air from January 25th

exchange4media Staff Jan 18, 2020 9:28 AM

The Boom Spirit with Jasprit Bumrah?blur=25

The campaign has been conceptualized and executed by Schbang and encapsulates the innate characteristics of Bumrah himself - be it on-field or off the field

exchange4media Staff Jan 18, 2020 8:35 AM

Farhan Akhtar Kingfisher Ultra?blur=25

As part of the association, Akhtar will be seen in an all-new Kingfisher Ultra campaign

exchange4media Staff Jan 18, 2020 8:08 AM

OLA?blur=25

Ola has also unveiled a digital film that highlights how driver-partners are real-life heroes in spite of the trials they may face in their everyday lives

exchange4media Staff Jan 18, 2020 8:07 AM

Swiggy?blur=25

Conceptualised in-house, #WhatTheFalooda intends to create empathy for customer care executives who are on the receiving end of complaints

exchange4media Staff Jan 18, 2020 7:33 AM

Political campaign?blur=25

Ahead of Delhi Assembly Elections, parties are moving beyond traditional social media platforms like Facebook and Twitter to tap into the viewership of peripheral apps

Shreshtha Verma Jan 17, 2020 8:37 AM

Television?blur=25

According to the report, subscription increased by 10.69% whereas advertising revenues grew by 14.23% during the year

exchange4media Staff Jan 17, 2020 8:05 AM

TV?blur=25

NTO 2.0 restricts DPOs from changing the LCN of channels. This will prevent DPOs from placing channels out of genre and negotiating money from broadcasters for 'correct placement'

Naziya Alvi Rahman Jan 17, 2020 7:36 AM

Manyavar?blur=25

Manyavar spent Rs 67 crore on advertising and promotions in FY19 while H&M India spent Rs 24 cr and Levi’s spent the highest amount: Rs 78 cr

exchange4media Staff Jan 17, 2020 7:31 AM

Viacom18 MTV Nishedh?blur=25

The 7-week mini-series is part of a 360-degree youth empowerment campaign tackling a number of important health and social issues facing Indian youth

exchange4media Staff Jan 16, 2020 6:50 PM