Conceptualised by Dentsu One, the campaign will be rolled out on film, print, and OOH

exchange4media Staff Sep 28, 2019 8:23 AM

The ‘Swift Limitless Stories’ campaign films have been directed by Sharat Sharma of Crazy Few Films

exchange4media Staff Sep 28, 2019 8:14 AM

Reddy, CEO, South Asia, Kantar shares insights on Kantar's growth plans for the Indian market, which sector is doing well in advertising, and more

Noel Dsouza Sep 27, 2019 9:09 AM

Purohit, President, Jagran Prakashan, launched her new book 'Lady You’re the Boss' at an exclusive gathering attended by Madhukar Kamath, Shashi Sinha and Saugata Gupta, among others

Eularie Saldanha Sep 27, 2019 9:09 AM

Terry Peigh, Managing Director, IPG Group, shared insights from a six-country study ‘New consumers, new war, new rules’ at a Roundtable in Mumbai

exchange4media Staff Sep 27, 2019 9:03 AM

The percentage of households watching 1 to 15 channels increased from 21% to 30% over the same period

exchange4media Staff Sep 27, 2019 8:55 AM

Peigh opens up on the India scheme of things for the group, shining through turbulent times, acquisitions and more

Misbaah Mansuri Sep 27, 2019 8:46 AM

Presided over by Anup Rau, MD and CEO, Future Generali India Insurance Company Limited, the jury debated for over six hours to reach a consensus on who deserves to walk away with the accolades

exchange4media Staff Sep 27, 2019 8:43 AM

Industry experts attribute this growth to factors like increase in interest for watching high quality content, growth in HD households & dip in cost of TV sets

Moumita Bhattacharjee Sep 27, 2019 8:35 AM

The Pitch CMO Summit Chennai 2019 will be held at the Taj Coromandel, on Friday, October 4

exchange4media Staff Sep 26, 2019 9:22 AM

Megha Tata, Managing Director, South Asia, Discovery, is hopeful that the industry will see a good festive period following the reduction in corporate tax rate

Moumita Bhattacharjee Sep 26, 2019 9:05 AM

LIC took the 2nd position, Tata Consultancy Services stood at No. 3, while Airtel and State Bank of India were in 4th and 5th position respectively

Noel Dsouza Sep 26, 2019 9:05 AM

The 2nd edition of exchange4media Screenage Mobile Marketing Conference and Maddies will be held on October 11, 2019 in Mumbai

exchange4media Staff Sep 26, 2019 9:01 AM

The Global EVP of Brand Safety at GroupM talks on brand safety and ad fraud measurement & mitigation

Tasmayee Laha Roy Sep 26, 2019 8:59 AM

According to the report, brands need to have a clear purpose, explore abundant markets, drive innovation, be frictionless and earn consumer trust

exchange4media Staff Sep 26, 2019 8:40 AM

CVL Srinivas, Country Manager, WPP, spoke about some initiatives WPP is driving in India and why BrandZ is an important part of WPP’s strategy

Misbaah Mansuri Sep 26, 2019 8:33 AM

Pithawala, Vice President and Global Head - Marketing, Sales & Innovation, shares insights on the brief and concept of the campaign, and roping in Ayushmann Khurrana as brand ambassador

exchange4media Mumbai Bureau Sep 26, 2019 8:32 AM

Tarun Katial, CEO, ZEE5, talks about the age of hyper-personalisation and AI, and how they have evolved with the rise of digital

exchange4media Staff Sep 25, 2019 9:17 AM

On the panel were Vikram Sakhuja, Shashi Sinha, Kavita Nair, Anupriya Acharya and Amin Lakhani. The discussion was moderated by Nawal Ahuja, Co-founder & Director, e4m

exchange4media Staff Sep 25, 2019 8:43 AM

Sitapati, Executive Director, Foods & Refreshment, Hindustan Unilever Limited, delved into the world of purposeful advertising and how it can actually help deliver business results

exchange4media Mumbai Bureau Sep 25, 2019 8:40 AM