Feature News
Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts
Shantanu David Sep 1, 2023 9:00 AM
The summit and awards will be held at India International Centre, New Delhi
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more
Tanzila Shaikh Sep 1, 2023 8:07 AM
The rights are for bilateral India matches on home turf for the next five years
Aditi Gupta Aug 31, 2023 4:28 PM
According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh
Sonam Saini Aug 31, 2023 8:47 AM
The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and the debate on measurements
Shantanu David Aug 31, 2023 8:38 AM
Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when it grew in the range of 25 percent, say industry experts
Kanchan Srivastava Aug 31, 2023 8:15 AM
While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is still promising for the apps
Nilanjana Basu Aug 31, 2023 8:15 AM
On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign & more
Tanzila Shaikh Aug 30, 2023 6:37 PM
Sources hint that in the next board meeting on Sept 26, MRUC’s technical committee is expected to come up with viable options for the revival of the IRS
Naziya Alvi Rahman Aug 30, 2023 9:15 AM
Menon, Head of Digital for South Asia at Mindshare, talks about AI, AR/VR tech and more
Shantanu David Aug 30, 2023 8:39 AM
Sherry Smith, Criteo’s General Manager, Global Enterprise, and Taranjeet Singh, Managing Director, Enterprise, APAC, were in Mumbai on Tuesday. The duo spoke to exchange4media exclusively
Kanchan Srivastava Aug 30, 2023 8:11 AM
Prior to joining WWM, Gopakumar was the Chief Operating Officer of Optimal Media Solutions
Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic campaigns
Nilanjana Basu Aug 29, 2023 8:53 AM
Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's popular shows
Sonam Saini Aug 29, 2023 8:48 AM
In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s eight-year journey and understanding the beauty space
Sohini Ganguly Aug 29, 2023 8:17 AM
