Feature News
Amazon ad?blur=25

e4m brings a compilation of the most appealing and creative ad campaigns released between May 13 and May 27, 2022

exchange4media Staff May 30, 2022 8:49 AM


The CEO of the FMCG major says the company has developed nearly 576 campaigns in FY22, allowing the company to be visible on 273 days of the year

exchange4media Staff May 30, 2022 8:46 AM


Most experts say the impact of funding slowdown will be marginal as startups will continue to advertise in order to grow their market share

Javed Farooqui May 30, 2022 8:46 AM

Punit Goenka?blur=25

According to the ZEEL MD and CEO, the media network has a healthy balance sheet and can participate in the IPL tender on its own

exchange4media Staff May 30, 2022 8:42 AM

Sun TV Network?blur=25

Ad revenue grew by 30.84% while subscription revenue declined by 3.73% in FY22

exchange4media Staff May 29, 2022 1:17 AM

Sundar Pichai?blur=25

Publishers in India have long been urging Google to come up with an egalitarian revenue share model

exchange4media Staff May 28, 2022 8:40 AM

anurag thakur?blur=25

Speaking at an event, Thakur applauded the role played by Indian media during the trying times of the Covid 19 pandemic

exchange4media Staff May 28, 2022 8:36 AM


Google believes that the move will help brands to reach the right viewers as they watch top streaming content

exchange4media Staff May 28, 2022 8:35 AM


Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts

Shantanu David May 27, 2022 8:52 AM


While some experts feel these companies will have to re-look the big spends they incur on IPL, others say it is too early to say anything about the league’s next season as a lot can change by then

Kanchan Srivastava May 27, 2022 8:47 AM

Cannes Lions?blur=25

Creative heads talk about the excitement of having access to landmark works from across the globe and what would each of their judging process entail

Mansi Sharma May 27, 2022 8:21 AM


ZEE5 annual revenue has surged 31% to Rs 549.6 crore

exchange4media Staff May 26, 2022 7:13 PM

divya Batra?blur=25

Batra was earlier associated with McCormick India as National Customer Marketing Manager

exchange4media Staff May 26, 2022 5:56 PM


Singh Director, Marketing - Biscuits & Bakes, Mondelēz Intl, India, shares the brand is working on a high-decibel media campaign, executed by Leo Burnett and Wavemaker, to promote their partnership

Mansi Sharma May 26, 2022 8:32 AM