The official broadcaster has roped in Kamla Pasand and Frooti

exchange4media Staff Mar 15, 2021 9:05 AM

The Standing Committee on Information Technology headed by Congress MP Shashi Tharoor has also stated that they expect the ministry to launch an awareness campaign with regard to these rules

exchange4media Staff Mar 15, 2021 8:47 AM

In a conversation with e4m, Ravish Kumar, Head- Regional Entertainment (Kannada and Marathi Cluster), Viacom18, talks about current consumption trends emerging in Marathi and Kannada markets

Sonam Saini Mar 15, 2021 8:26 AM

While title sponsorship brings in its own surround sound and buzz, some experts believe that there is enough and more that IPL offers leaving almost no scope for any sponsor to feel sidelined

Ruhail Amin Mar 15, 2021 8:22 AM

Former Star CEO Mukerjea shares his thoughts on working with the best in the TV industry, reasons why he recommended Uday Shankar as his successor and the amount Star paid to Amitabh Bachchan for KBC

Naziya Alvi Rahman Mar 15, 2021 8:10 AM

Ashutosh Srivastava, CEO Asia Pacific, GroupM, will now be taking on the responsibility for the role until a permanent appointment is in place

exchange4media Staff Mar 13, 2021 8:14 AM

Keeping privacy in mind, Google will allow users to turn the controls off as soon as they upgrade to the next version of the app

exchange4media Staff Mar 13, 2021 7:52 AM

The TVC goes live in four Indian languages --Hindi, Bengali, Tamil and Telugu-- and will see manifestations on digital and social media platforms

exchange4media Staff Mar 13, 2021 7:41 AM

Conceptualized by Oberoi IBC, the TVC aims to capture the functional essence associated with the product

exchange4media Staff Mar 13, 2021 7:29 AM

Actress Mimi Chakraborty will feature in the 'The Last Wash' TVC for the Bengal market

exchange4media Staff Mar 13, 2021 7:23 AM

Digital-first strategies like 24 hours before television windowing of content, high decibel immersive experiences and International content have been growth drivers for the platform

exchange4media Staff Mar 12, 2021 8:52 AM

With 90-95% inventories of franchises sold out, experts believe that it bodes well for the 14th season of IPL in terms of sponsorship revenue

Sonam Saini Mar 12, 2021 8:27 AM

In a letter written out on Wednesday, the news broadcasters’ body has requested the commission to investigate the “monopoly practice" of BARC India and its impact on FTA news channels in the county

Tasmayee Laha Roy Mar 12, 2021 8:24 AM

If one wants to grow in India by associating with sports, nothing works better than IPL on TV, said Saroj Panigrahi, VP, My11Circle

Raushni Bhagia Mar 12, 2021 8:22 AM

IOAA is currently consulting its members for their remarks, which will then be forwarded to the ministry for the policymakers’ consideration by the first week of April 2021

Noel Dsouza Mar 12, 2021 8:12 AM

In the letter written to Google India Country Manager Sanjay Gupta, NBA has said the 'opaqueness' of the advertising system is causing the digital news businesses to come under tremendous pressure

exchange4media Staff Mar 11, 2021 9:29 AM

According to an industry source, the broadcaster will be charging Rs 13.2 lakh per 10 seconds from co-presenting sponsors and Rs 13.6 lakh per 10 seconds from associate sponsors

Javed Farooqui Mar 11, 2021 9:14 AM

Industry watchers contend that with a behemoth like HUL taking a stand, other brands should follow suit and watch their words

Misbaah Mansuri Mar 11, 2021 9:11 AM

Arjun Mohan, CEO – India, upGrad, shared that the TV campaign also led to a positive 'dramatic shift' in viewers’ perception of the brand, in addition to delivering on the business goals

Ashee Sharma Mar 11, 2021 8:37 AM

Broadcasters discuss possible solutions to the looming problem from implementing Guard Band to moving out to higher or alternate frequencies

Tasmayee Laha Roy Mar 11, 2021 7:54 AM