Feature News
Patel was at the helm of Zee Studios for almost four years
exchange4media Staff May 30, 2022 11:11 PM
e4m brings a compilation of the most appealing and creative ad campaigns released between May 13 and May 27, 2022
exchange4media Staff May 30, 2022 8:49 AM
The CEO of the FMCG major says the company has developed nearly 576 campaigns in FY22, allowing the company to be visible on 273 days of the year
exchange4media Staff May 30, 2022 8:46 AM
Most experts say the impact of funding slowdown will be marginal as startups will continue to advertise in order to grow their market share
Javed Farooqui May 30, 2022 8:46 AM
According to the ZEEL MD and CEO, the media network has a healthy balance sheet and can participate in the IPL tender on its own
exchange4media Staff May 30, 2022 8:42 AM
Ad revenue grew by 30.84% while subscription revenue declined by 3.73% in FY22
exchange4media Staff May 29, 2022 1:17 AM
Publishers in India have long been urging Google to come up with an egalitarian revenue share model
exchange4media Staff May 28, 2022 8:40 AM
Co-founder Tanay Pratap will now lead the virtual university
exchange4media Staff May 28, 2022 8:39 AM
Speaking at an event, Thakur applauded the role played by Indian media during the trying times of the Covid 19 pandemic
exchange4media Staff May 28, 2022 8:36 AM
Google believes that the move will help brands to reach the right viewers as they watch top streaming content
exchange4media Staff May 28, 2022 8:35 AM
Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts
Shantanu David May 27, 2022 8:52 AM
While some experts feel these companies will have to re-look the big spends they incur on IPL, others say it is too early to say anything about the league’s next season as a lot can change by then
Kanchan Srivastava May 27, 2022 8:47 AM
Creative heads talk about the excitement of having access to landmark works from across the globe and what would each of their judging process entail
Mansi Sharma May 27, 2022 8:21 AM
Batra was earlier associated with McCormick India as National Customer Marketing Manager
exchange4media Staff May 26, 2022 5:56 PM
Singh Director, Marketing - Biscuits & Bakes, Mondelēz Intl, India, shares the brand is working on a high-decibel media campaign, executed by Leo Burnett and Wavemaker, to promote their partnership
Mansi Sharma May 26, 2022 8:32 AM
