Feature News

Created along with Dentsu Webchutney, ad revolves around Swiggy helping one to find an extra hour for things like spending time with Coco

exchange4media Staff 19-January-2019

The TVC takes forward the brand’s ‘It’s Time to Switch’ campaign and will be aired across electronic and digital mediums

exchange4media Staff 19-January-2019

Vempati, CEO Prasar Bharati speaks about the new e-auction move and about the 14 news channels on Free Dish that help take their reach beyond the urban pockets

Ruhail Amin 18-January-2019

Suhel Parvez set up a Google Business webpage four years ago and now has completely done away with middlemen in his business and directly deals with customers.

Venkata Susmita Biswas 18-January-2019

Increased investment into original content, better customer engagement and proliferation of devices expected to bring key developments

Madhuwanti Saha and Anjali Thakur 18-January-2019

Display Metrics India Private Ltd, MGE Data and IPSOS unveil measurement of display

exchange4media Staff 18-January-2019

Giri Jadhav, Sheilen Rathod, Ali Kazmi, and Andrew Thomas will join Ogilvy’s capability leadership team

exchange4media Staff 18-January-2019

Moderated by Ashish Bhasin of DAN the panel discussion also saw Ajoy Roy-Chowdhury of Facebook & Puja Pannum of Blis discussing digital beyond marketing

Pallavi Borkar 17-January-2019

At the launch of the 3rd DAN exchange4media Digital Report, Rajan Anandan, VP, Google, South East Asia and India and Vivek Bhargava, CEO, DAN, Performance Group spoke about India's internet journey

exchange4media Staff 17-January-2019

The ninth edition of NEONS Awards & OOH Conference 2019 will be held on March 8, 2019 in Gurugram with the theme 'Scope of innovation in order to transform OOH: Signs of Tomorrow'

exchange4media Staff 17-January-2019

Vyas, Business Head, Sony SAB and PAL, says there is a need to create content which is good enough to be seen across platforms

exchange4media Staff 17-January-2019

As Founder and Managing Director of Milestone Brandcom, Bhattacharyya shares his thoughts on the OOH industry in India

exchange4media Staff 16-January-2019

eAuctions will now be based on a differential pricing to be determined by the genre (language) of channels. The auctions will take place on annual basis only

exchange4media Staff 16-January-2019

A preview of what to expect from DAN's Digital Report 2019 - the growing pie of spends on Digital, the sectors cashing in, the tech they'll use to drive their presence and more

exchange4media Staff 16-January-2019

During the quarter, ZEEL’s EBITDA grew by 26.9 per cent YoY to Rs 7,543 million

exchange4media Staff 15-January-2019

Dabral along with Reed Collins will lead Ogilvy's creative teams in Asia. This follows the exit of regional chief creative officer APAC Eugene Cheong

exchange4media Staff 15-January-2019

The brand of original content labelled Hotstar Specials, scheduled to launch in March, will be behind paywall

exchange4media Staff 15-January-2019

The theme of the conference is ‘Digital Marketing to Digital Transformation’ & will have eminent speakers from Google, LinkedIn, FB, HUL, Marico, Maruti Suzuki, Republic TV, ABP among others

exchange4media Staff 15-January-2019

After a bumper Diwali season, expectations were high about growth during Pongal

Simran Sabherwal 15-January-2019