Feature News
santoor?blur=25

S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting, talks about Santoor’s recently released campaign

Tanzila Shaikh Nov 5, 2022 9:48 AM

WOMAN CORP?blur=25

Headlined by actress Gabriella Pizzolo, the campaign highlights how corporations in the US enjoy better protection vis-à-vis a woman

exchange4media Staff Nov 5, 2022 9:41 AM

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We take a look at some of King Kohli's endorsements and ads of the year

exchange4media Staff Nov 5, 2022 9:17 AM

marico?blur=25

The outlook for H2 has been 'sanguine', says the company, despite a 3% YoY reduction in PAT

exchange4media Staff Nov 5, 2022 8:02 AM

elon musk?blur=25

The affected employees will learn of their fate via an internal email, which will be sent out at 9 am Pacific time

exchange4media Staff Nov 4, 2022 9:08 AM

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CEO and co-founder of Rephrase.ai talks about hyper-personalisation, AI technology and the future of digital marketing

Nilanjana Basu Nov 4, 2022 8:52 AM

Meta?blur=25

Gaurav Jain, the former head of growth at Meta India, also joined Snap as its head of emerging business earlier this year

Kanchan Srivastava Nov 4, 2022 8:50 AM

ajit mohan?blur=25

Meta’s massive India growth is in stark contrast to the company’s global performance, having lost nearly $730 billion market cap in 12 months

exchange4media Staff Nov 4, 2022 8:01 AM

Dr. Annurag Batra?blur=25

Dr Annurag Batra, Founder, exchange4media Group and Editor-in-Chief of BW Businessworld, explores why the two industries are losing their audiences

Annurag Batra Nov 3, 2022 6:48 PM

Joy Chakraborty?blur=25

The CBO of Zee Media speaks to e4m about suspending BARC ratings, its impact on the network, and more

Javed Farooqui Nov 3, 2022 9:11 AM

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While Google and Facebook ad sales are on rise in India, brands are also increasingly placing faith on e-commerce and other platforms, say experts

Kanchan Srivastava Nov 3, 2022 9:10 AM

jingles?blur=25

A vestige of old-school advertising, jingles have become scarce today. Industry experts explain why

Tanzila Shaikh Nov 3, 2022 8:58 AM

pan parag?blur=25

On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities

Sandhya Raghavan Nov 3, 2022 8:23 AM

Shah Rukh Khan?blur=25

Despite a few dents to his brand name, SRK's ad game looks impeccable as always

Medha Jha Nov 2, 2022 9:23 AM

newspaper?blur=25

The audit, which was conducted for the January-June 2022 period after a gap of two years, showed a decline of 20-30% in the circulation figures

Sonam Saini & Nilanjana Basu Nov 2, 2022 9:19 AM

Kartik Sharma?blur=25

Guest Column: Before taking the plunge into the metaverse, Kartik Sharma, Omnicom Media Group India, urges brands to take a learn-and-embrace mindset instead of the we-want-to-be-first approach

Kartik Sharma Nov 2, 2022 8:58 AM

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While industry watchers acknowledge metaverse's potential to unlock sustainable revenue models, they believe there should be some forethought about integrating it into every brand strategy

Shantanu David Nov 2, 2022 8:50 AM

airtel?blur=25

The company's DTH arm saw its subscriber base drop to 15.8 million at the end of Q2'23 compared to 16.3 million in the same quarter last year

exchange4media Staff Nov 1, 2022 8:36 AM