From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts

Mansi Sharma Jul 8, 2021 8:47 AM

Yadav, the founding partner of First Partners, notes that expertise and value are germane to competitiveness irrespective of location in the post-Covid world

Nafisa Shaheen Jul 8, 2021 8:41 AM

Key matters like the BARC rating fiasco, New IT Rules, OTT Regulations and CTN Act, 5G complications await Thakur as he takes over the reins from Prakash Javadekar

exchange4media Staff Jul 8, 2021 8:18 AM

According to estimates, the total inactive base could be in the range of 4-5 million

Javed Farooqui Jul 8, 2021 8:08 AM

Manu Prasad, CMO, Scripbox, spoke about the company's altered marketing strategy, advertising spend, brand messaging, and more

Misbaah Mansuri Jul 7, 2021 8:47 AM

Founder & Managing Director, Actimedia PR & Digital, Amitabh Saksena discussed changes that occurred in the past decades, expansion plans, and more, in the latest edition of 'Rising India Series'

Nafisa Shaheen Jul 7, 2021 8:41 AM

The Bench also noted that the second proviso of the twin conditions of NTO 2.0 is arbitrary and violates the broadcasters fundamental rights

Javed Farooqui Jul 7, 2021 8:35 AM

Sources suggest the possibility of a BARC board meeting in the next two weeks where the return of news ratings could be discussed

Tasmayee Laha Roy Jul 7, 2021 8:19 AM

Before joining ZMCL, Nigam has worked with Airtel, Times Internet, and Jagran Group

exchange4media Staff Jul 7, 2021 8:12 AM

As part of the agreement, ASCI will identify contentious ads and FSSAI will investigate them

exchange4media Staff Jul 6, 2021 8:48 AM

PR and Corp Comm Women Achievers Summit & Awards 2021: Panel discussion with Indu Sharma, Anindita Mookerjee Sinha, Shivalika Malik, and Subi Chaturvedi

exchange4media Staff Jul 6, 2021 8:24 AM

Ranga, Managing Director, Beginnen Media, shared that it's not easy to shift from a creative-centric to a consumer-centric model, which may take 2-3 years for the establishment

Sonam Saini Jul 6, 2021 8:18 AM

L’Oréal India Chief Digital Officer Anil Chilla elaborates on the beauty brand’s heightened focus on technology and digital aspects in the new-age beauty business

Mansi Sharma Jul 6, 2021 8:10 AM

In a short affidavit, Meity notified the court that Twitter has failed to comply to the new IT rules on four counts

exchange4media Staff Jul 6, 2021 7:30 AM

In her keynote session, Oosthuizen, APAC Head Regional Marketing & Market Development at Bayer, shared some pearls of wisdom for women at the workplace

exchange4media Staff Jul 5, 2021 9:00 AM

Pulling channels out of bouquets and selling them on à la carte is not a viable option, considering the dual revenue model that most broadcasters have, say some

Javed Farooqui Jul 5, 2021 8:59 AM

Choudhary, Director Sales (South Asia), Sportradar, spoke about the strategic value of the InteractSport acquisition and how it will help the company grow its India business

Javed Farooqui Jul 5, 2021 8:41 AM

Inspiring narratives and creative executions abound

Mansi Sharma Jul 5, 2021 8:35 AM

Sinha, CEO & Chief Strategy Officer, Leo Burnett South Asia, shares that most of the agency’s new acquisitions are integrated mandates

Misbaah Mansuri Jul 5, 2021 8:12 AM

Phoebe Siggins, COO of Little Black Book (LBB), addressed a keynote session on breaking glass ceilings at the Women Achievers Summit 2021

exchange4media Staff Jul 3, 2021 8:54 AM