Vikram Sakhuja, Group CEO, Madison Media & OOH- Madison World, explained that although we consume news from various sources today, we tend to trust some more than others depending on the medium

exchange4media Staff Apr 28, 2020 9:08 AM

Players say the Stay-At-Home traffic getting used to OTT options and the library of rich content will be key in keeping the numbers steady

Tasmayee Laha Roy Apr 28, 2020 9:04 AM

In today's edition of the First Responders, we feature News18 India’s Bhopal Bureau Chief, Manoj Sharma who talks about his experience covering the pandemic

exchange4media Staff Apr 28, 2020 8:51 AM

Industry observers share that the ‘new normal’ has led to advertising agencies developing streamlined operations for successfully conducting effective pitches 

Misbaah Mansuri Apr 28, 2020 8:21 AM

Arora, CEO of Zydus Wellness, said brands are trying their best to meet consumer needs and stay relevant in these tough times

exchange4media Staff Apr 28, 2020 8:20 AM

In today's edition of the First Responders, we feature CNN News18’s Special Correspondent Runjhun Sharma who talks about her experiences while covering the pandemic 

exchange4media Staff Apr 27, 2020 8:54 AM

In today's edition of 'Beating All Odds', Sunil Lulla, CEO, BARC India, speaks with Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman Apr 27, 2020 8:53 AM

In the weekly webinar series, media agency heads will speak about how news is being treated in the COVID-19 scenario

exchange4media Staff Apr 27, 2020 8:49 AM

Guest Column: Ajit Varghese, Global Media Leader, writes why the COVID-19 pandemic would be the single-biggest differentiator that will lead to a better and more sustainable future

Ajit Varghese Apr 27, 2020 8:37 AM

Industry bigwigs say news channels will sustain the surge in viewership for the next few quarters with consistency in quality content being the key

Tasmayee Laha Roy Apr 27, 2020 8:14 AM

Conceptualised by Wunderman Thompson, the film will be promoted on television and digital platforms

exchange4media Staff Apr 25, 2020 9:54 AM

According to the Kantar report 'Waiting is Part of Intense Living', this is also the time for storytellers & brands to practice introspection to rethink the new 'Need-Want' matrix that will emerge

exchange4media Staff Apr 25, 2020 9:13 AM

The film is a tribute to these warriors who are braving it out, to make our lives easier and more comfortable

exchange4media Staff Apr 25, 2020 9:07 AM

The campaign consisting of two digital films also features celebrity photographer Dabboo Ratnani and talks of exploring passion even in these tough times

exchange4media Staff Apr 25, 2020 8:57 AM

The broadcasters federation has said it is pleased with the order that refused to place restrictions on the media

exchange4media Staff Apr 25, 2020 8:38 AM

Transformational life coach Jill Majeski will speak about self-awareness in the first edition of the hour-long talk show

exchange4media Staff Apr 24, 2020 9:00 AM

Leaders emphasize the importance of reflection, reframing and resilience to bring out the creative best in such challenging times

Misbaah Mansuri Apr 24, 2020 8:43 AM

In today's First Responders, we feature News18 India’s Associate Editor Vikrant Yadav and his experience covering the pandemic

exchange4media Staff Apr 24, 2020 8:41 AM

The panellists comprising Future Group's Pawan Sarda, L'Oréal's Neel Pandya, RB's Shashi Mukherjee and Isobar's Shamsuddin Jasani will also answer questions live on ZOOM & FB

exchange4media Staff Apr 24, 2020 8:39 AM

In this edition of ‘Beating All Odds’, Agnello Dias, Creative Chairman, DAN, and Co-founder & CCO of Taproot Dentsu, speaks to Neeta Nair

Neeta Nair Apr 24, 2020 8:33 AM