Feature News
S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting, talks about Santoor’s recently released campaign
Tanzila Shaikh Nov 5, 2022 9:48 AM
Headlined by actress Gabriella Pizzolo, the campaign highlights how corporations in the US enjoy better protection vis-à-vis a woman
exchange4media Staff Nov 5, 2022 9:41 AM
We take a look at some of King Kohli's endorsements and ads of the year
exchange4media Staff Nov 5, 2022 9:17 AM
The outlook for H2 has been 'sanguine', says the company, despite a 3% YoY reduction in PAT
exchange4media Staff Nov 5, 2022 8:02 AM
The affected employees will learn of their fate via an internal email, which will be sent out at 9 am Pacific time
exchange4media Staff Nov 4, 2022 9:08 AM
CEO and co-founder of Rephrase.ai talks about hyper-personalisation, AI technology and the future of digital marketing
Nilanjana Basu Nov 4, 2022 8:52 AM
Gaurav Jain, the former head of growth at Meta India, also joined Snap as its head of emerging business earlier this year
Kanchan Srivastava Nov 4, 2022 8:50 AM
Meta’s massive India growth is in stark contrast to the company’s global performance, having lost nearly $730 billion market cap in 12 months
exchange4media Staff Nov 4, 2022 8:01 AM
Dr Annurag Batra, Founder, exchange4media Group and Editor-in-Chief of BW Businessworld, explores why the two industries are losing their audiences
Annurag Batra Nov 3, 2022 6:48 PM
The mandate has been won following a multi-agency pitch process
exchange4media Staff Nov 3, 2022 9:16 AM
The CBO of Zee Media speaks to e4m about suspending BARC ratings, its impact on the network, and more
Javed Farooqui Nov 3, 2022 9:11 AM
While Google and Facebook ad sales are on rise in India, brands are also increasingly placing faith on e-commerce and other platforms, say experts
Kanchan Srivastava Nov 3, 2022 9:10 AM
A vestige of old-school advertising, jingles have become scarce today. Industry experts explain why
Tanzila Shaikh Nov 3, 2022 8:58 AM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities
Sandhya Raghavan Nov 3, 2022 8:23 AM
Despite a few dents to his brand name, SRK's ad game looks impeccable as always
The audit, which was conducted for the January-June 2022 period after a gap of two years, showed a decline of 20-30% in the circulation figures
Sonam Saini & Nilanjana Basu Nov 2, 2022 9:19 AM
Guest Column: Before taking the plunge into the metaverse, Kartik Sharma, Omnicom Media Group India, urges brands to take a learn-and-embrace mindset instead of the we-want-to-be-first approach
Kartik Sharma Nov 2, 2022 8:58 AM
While industry watchers acknowledge metaverse's potential to unlock sustainable revenue models, they believe there should be some forethought about integrating it into every brand strategy
Shantanu David Nov 2, 2022 8:50 AM
The company's DTH arm saw its subscriber base drop to 15.8 million at the end of Q2'23 compared to 16.3 million in the same quarter last year
exchange4media Staff Nov 1, 2022 8:36 AM
