As per the 6th ‘State of Marketing’ report, customer experience & engagement is both a priority and the biggest challenge. The report states that innovation is marketing leaders’ number one priority

exchange4media Staff Dec 23, 2020 9:04 AM

Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums to data-driven & technology-enabled mediums

Ajay Mehta Dec 23, 2020 8:59 AM

Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more

Nafisa Shaheen Dec 23, 2020 8:44 AM

News genre on TV saw 400-plus more advertisers during blackout compared to the period before that

Tasmayee Laha Roy Dec 23, 2020 8:31 AM

BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022

Ruhail Amin Dec 23, 2020 8:08 AM

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1

exchange4media Staff Dec 22, 2020 9:26 AM

Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context relevant

Ruhail Amin Dec 22, 2020 9:10 AM

Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking place in India, and more

Javed Farooqui & Naziya Alvi Rahman Dec 22, 2020 8:56 AM

Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020, based on the study that rests on 4 pillars, resist, retrograde, recreate & reglocalize

Aditi Mishra Dec 22, 2020 8:55 AM

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight

Javed Farooqui Dec 22, 2020 8:16 AM

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner

Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM

Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service recovery and how it leads to customer loyalty

Piyali Chatterjee Dec 21, 2020 8:43 AM

Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase

Noel Dsouza Dec 21, 2020 8:26 AM

Dropping circulation and absence of advertisers brought a long dry spell for the newspaper industry. But print fought back

Tasmayee Laha Roy Dec 21, 2020 8:08 AM

The consumer goods giant announced its boycott of the tech companies in June, citing hate speech and polarisation on these platforms

exchange4media Staff Dec 19, 2020 9:21 AM

Bansal quit PHD India in September 2020 after a seven-year-long stint

Nafisa Shaheen Dec 19, 2020 9:20 AM

The campaign is set to be amplified extensively across TV, digital, outdoor, and social media

exchange4media Staff Dec 19, 2020 9:08 AM

e4m Martech Leadership Series: Adam Singolda, Founder & CEO, Taboola, spoke to Nawal Ahuja, Co-Founder & Director, exchange4media group

exchange4media Staff Dec 19, 2020 8:41 AM

The campaign by Lowe Lintas is based on vivo's study, which showed a correlation between increased screentime and impaired physical and mental wellbeing

exchange4media Staff Dec 19, 2020 8:40 AM

Bhatia was speaking to Kailashnath Adhikari, MD, Governance Now

exchange4media Staff Dec 18, 2020 7:04 PM