Most Indian short video apps like ShareChat, Trell, Chingari, Roposo have either secured fundings or are in various stages of negotiation with venture capitalists

Tasmayee Laha Roy Sep 24, 2020 9:12 AM

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech at GroupM India & Head Of Voice, WPP India, writes on Conversational Experiences to help brands reduce dependencies on manual processes

Niraj Ruparel Sep 24, 2020 9:08 AM

Three months after shooting resumed, show makers recount the everyday obstacles caused by COVID and restricted production budgets

Sonam Saini Sep 24, 2020 8:52 AM

With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself    

Ruhail Amin Sep 24, 2020 8:45 AM

Prior to joining Viacom18, Sachdev had been driving the content strategy at various brands in the M&E space like AltBalaji & Sony Entertainment

Sonam Saini Sep 23, 2020 3:35 PM

Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season

Tasmayee Laha Roy Sep 23, 2020 9:10 AM

When you shoot with MS Dhoni & Rohit Sharma, goosebumps are guaranteed, says Shriram Iyer, Chief Creative and Content Officer, Tilt Brand Solutions

Neeta Nair Sep 23, 2020 9:09 AM

Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85

Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM

Industry watchers say the category, seen making a big advertising splash this IPL, should advertise responsibly with brands getting endorsers to talk about playing it the right way

Misbaah Mansuri Sep 23, 2020 8:47 AM

MX Player CCO Gautam Talwar talks to e4m about their record-breaking show Aashram and shares insights into holding on to a growing user base and sustaining numbers

Tasmayee Laha Roy Sep 23, 2020 8:36 AM

Arora has been a part of the agency for nearly three years

exchange4media Staff Sep 22, 2020 9:33 AM

The ads feature M S Dhoni in never-seen-before avatars aimed at communicating three unique features of the brand

Misbaah Mansuri Sep 22, 2020 9:23 AM

Top players share insights into why radio took a hit during the pandemic and how the upcoming quarter is shaping up for the medium

Eularie Saldanha Sep 22, 2020 9:12 AM

According to broadcasters, FTA channels are a good way for brands to reach out to consumers at a good pricing

Sonam Saini Sep 22, 2020 9:08 AM

The outgoing Chairman of the Telecom Regulatory Authority of India RS Sharma talks about his five-year stint, sectoral regulation and more

Ruhail Amin Sep 22, 2020 9:03 AM

Experts from the adland feel brand activity around the cricketing extravaganza has not been too impressive this year so far

Neeta Nair Sep 21, 2020 9:23 AM

The channel has released ‘Ab Paltega Scene Kyuki Bigg Boss Dega 2020 Ko Jawaab' campaign for the show that starts on October 3

Sonam Saini Sep 21, 2020 9:21 AM

Industry experts discuss whether ed-tech apps, who are some of the most active advertisers on TV today, will be fazed by educational institutions' decision to let students visit schools for guidance

Neeta Nair Sep 21, 2020 8:39 AM

Roth, CEO - The Store WPP, EMEA and Asia & Chairman of BrandZ, says investment in technology and a direct relationship with consumers will accelerate the businesses in next two years 

Naziya Alvi Rahman Sep 21, 2020 8:15 AM

Based on the insight that people are spending more time reading newspapers during this time, the group delivered two editions on the same day to boost engagement with their readers

exchange4media Staff Sep 21, 2020 7:49 AM