Star India had signed a deal with New Zealand Cricket Board for over $35million in 2017 for three years

exchange4media Staff Jul 7, 2020 7:23 PM

Veteran journalist Ashok Tandon, music composer Salim Merchant, BJP leader Shaina NC and corporate personality Alok Agarwal are the four other appointees

exchange4media Staff Jul 7, 2020 6:23 PM

The I&B Minister also said the govt is coming up with incentives of production in all sectors, including TV serials, film-making, co-production, animation and gaming

exchange4media Staff Jul 7, 2020 6:01 PM

The agency has also announced the elevation of Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Creative Directors

exchange4media Staff Jul 7, 2020 11:42 AM

Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing tool

Misbaah Mansuri Jul 7, 2020 9:13 AM

On the panel - Ajay Mehta, Gautam Bhirani, Siddhartha Butalia, Pramod Bhandula, Upinder Singh and Vinkoo Chakraborty; moderator - Naziya Alvi Rahman

exchange4media Staff Jul 7, 2020 9:11 AM

Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data

exchange4media Staff Jul 7, 2020 8:51 AM

In a conversation with e4m, Issac John, Business Head- Digital (South Asia), Discovery, spoke about the channel’s OTT platform, Discovery+ and the importance of vernacular market in India

exchange4media Staff Jul 7, 2020 8:45 AM

Headquartered in Mumbai, the agency will offer end-to-end business solutions from Marketing & Strategy to Film Production & Motion Graphics

Neeta Nair Jul 7, 2020 8:32 AM

Sir Martin Sorrell, Executive Chairman, S4 Capital & Founder, WPP, will join Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group, in the e4m webinar powered by Adobe & IBM

exchange4media Staff Jul 6, 2020 8:53 AM

Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May

Naziya Alvi Rahman Jul 6, 2020 8:51 AM

Bawa is likely to join a technology major as CEO

exchange4media Staff Jul 6, 2020 8:37 AM

Gulati is expected to announce the launch of his business venture in the next few months

exchange4media Staff Jul 6, 2020 8:36 AM

The chief of Star India reportedly said he does not expect the market would recover in next 6-8 weeks to put thousand of crores of advertising on this season of IPL

exchange4media Staff Jul 6, 2020 8:30 AM

The campaign has been launched in mass media with focus on digital channels and new-age platforms like OTT

exchange4media Staff Jul 4, 2020 8:56 AM

Prior to this, Datta was Deputy Editor at Fortune India

exchange4media Staff Jul 4, 2020 8:37 AM

In the digital film ‘Mai Phir Aunga’, Ayushmann professes his love for India and its multi-dimensional attractions

exchange4media Staff Jul 4, 2020 8:33 AM

On the virtual series, MarTech leaders shared that Conversational Marketing needs to be paramount in today’s digital marketing space

exchange4media Staff Jul 4, 2020 8:28 AM

Nine from Ogilvy, four from Dentsu Webchutney and three from Wavemaker are on the coveted list; youngest winner is 24

exchange4media Staff Jul 3, 2020 7:38 PM

Intel Capital joins the list of marquee firms who have recently invested in Jio Platforms, taking the total investment amount to Rs 117,588.45 crore

exchange4media Staff Jul 3, 2020 9:26 AM