Feature News

Industry observers say the ad rates for in-cinema are likely to touch pre-Covid levels

Tanzila Shaikh Nov 10, 2022 9:10 AM


The search platform is merely a “distributor” of news while they are the “producers” who spend money and resources in creating content, say digital news publishers

Kanchan Srivastava Nov 10, 2022 8:24 AM

Prasoon Joshi?blur=25

The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead

Tanzila Shaikh Nov 10, 2022 8:11 AM


According to new guidelines, TV channels need not seek permission for the live telecast of events

exchange4media Staff Nov 9, 2022 4:33 PM


Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI and Spartan Poker come on board as ‘presented by’ partners

exchange4media Staff Nov 9, 2022 9:03 AM

Walt Disney?blur=25

The company has, however, beaten expectations by adding 12.1 million new subscribers

exchange4media Staff Nov 9, 2022 8:48 AM

Ajay Gupte?blur=25

As Wavemaker celebrates its fifth anniversary today, CEO-South Asia Ajay Gupte shares the agency’s journey with e4m Editor Naziya Alvi Rahman

Naziya Alvi Rahman Nov 9, 2022 8:21 AM


The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium

Javed Farooqui Nov 9, 2022 8:21 AM


The network has suggested that the impact of landing pages/channels should not be considered since these services are obtained on commercial terms

exchange4media Staff Nov 8, 2022 7:13 PM

connecetd TV?blur=25

A study recently found that CTV ads are being counted even when TV is off. This is resulting in ad waste to the tune of $1 billion

Kanchan Srivastava Nov 8, 2022 9:16 AM


Only for a short term, say experts, who feel users will be more concerned about their experience on the platform than what is happening inside the company

Tanzila Shaikh Nov 8, 2022 9:05 AM

Recession proofing businesses?blur=25

The global recession is upon us, but experts believe the right strategy and belief in technology can get a company through these hard times

Nilanjana Basu Nov 8, 2022 9:00 AM

Somasree Bose Awasthi?blur=25

She joins from GCPL where she worked for the last 18 years

exchange4media Staff Nov 8, 2022 7:58 AM

HT Media?blur=25

Company’s total revenue was up 2% on a y-o-y basis, led by growth in print and radio businesses

exchange4media Staff Nov 7, 2022 5:31 PM


The Bobble keyboard is doing for keyboards what Instagram did for pictures, says Founder Ankit Prasad as he shares his vision for the platform

Shantanu David Nov 7, 2022 8:58 AM

TV news?blur=25

Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth

exchange4media Staff Nov 7, 2022 8:55 AM

digital platform?blur=25

Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent conversion rates

Javed Farooqui Nov 7, 2022 8:33 AM