Feature News
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Nair, the CEO of Airtel Digital, claims the vertical has seen a 200% revenue growth in its first year of operation

Javed Farooqui Jun 3, 2022 8:40 AM

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Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite inflation & low GDP growth in Q4

Kanchan Srivastava Jun 3, 2022 8:36 AM

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For this year’s festival of creativity, DDB Mudra Group has sent five of its ad campaigns with brands like Netflix, McDonald’s, Stayfree and BGMI

Kanchan Srivastava Jun 3, 2022 8:22 AM


Speaking at a seminar, Chairman PD Vaghela said a tech-neutral policy was required for the broadcasting sector as that will encourage ease of doing business

exchange4media Staff Jun 3, 2022 8:01 AM

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The three telecom operators, who cumulatively own 1.16 billion users, see a huge opportunity in the digital advertising ecosystem considering the data goldmine that they are sitting on

Javed Farooqui Jun 2, 2022 8:53 AM


Most stakeholders in the industry are sceptical of BARC ratings, with the widespread perception being that the system is still not foolproof

exchange4media Staff Jun 2, 2022 8:48 AM

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Viacom18 Head - SVOD and International Business shares that the platform will focus more on ramping up its content slate along with improving product, tech, and customer acquisition funnels

Javed Farooqui Jun 2, 2022 8:47 AM


Apart from his memorable movie numbers, KK had sung over 3,500 ad jingles in more than 11 languages

Mansi Sharma Jun 2, 2022 8:09 AM


Dr Annurag Batra, Founder, exchange4media Group and Editor-in-Chief of BW Businessworld, asks pertinent questions on why the ratings issue continues to rage on 

Dr Annurag Batra Jun 1, 2022 3:00 PM


Marketers and manufacturers say brands are creating a persona, forming digital collaborations and rethinking core messages

Shantanu David Jun 1, 2022 8:44 AM


The DTH operator's advertisement income has increased 14.5% to Rs 14.8 crore

exchange4media Staff Jun 1, 2022 8:43 AM


We speak to Ashwini Deshpande, Sumitra Sengupta and Anusheela Saha to know their feelings on being part of the shortlist jury

exchange4media Staff Jun 1, 2022 8:37 AM

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The winners were chosen on the basis of career history, creativity, innovation and new initiatives

exchange4media Staff May 31, 2022 8:36 PM

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Advertising revenue from the print segment jumped 33% to Rs 950 crore from Rs 717 crore

exchange4media Staff May 31, 2022 5:45 PM

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Industry observers say ad agencies are tapping content on video platforms for creating relevant communication and for helping brands connect with consumers

Kanchan Srivastava May 31, 2022 8:35 AM

e4m content 40 under 40?blur=25

The entries were shortlisted based on career history, leadership, creativity/innovation, new initiatives, awards & recognition, impact & influence and growth prospects

exchange4media Staff May 31, 2022 8:28 AM


Zenith has been handling Nestle’s media planning and buying business for 17 years

exchange4media Staff May 31, 2022 8:16 AM