Feature News
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The company's revenue increased to Rs 10,847.6 crore from Rs 7593.5 crore in the previous fiscal. Total income jumped to Rs 11,027.9 crore from Rs 7777.7 crore

exchange4media Staff Dec 29, 2020 9:07 AM

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As per police investigations, the accused conspired to raise the TRPs of their channels and paid Dasgupta in lakhs on several occasions

exchange4media Staff Dec 29, 2020 9:01 AM

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From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us

Misbaah Mansuri Dec 29, 2020 8:48 AM

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Guest Column: Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World, shares the biggest take-outs of this extraordinary year

Vikram Sakhuja Dec 29, 2020 8:40 AM

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As the year draws to a close, we take a look at the key events of the broadcast industry from NTO 2.0 to the TRP scam

exchange4media Staff Dec 29, 2020 8:34 AM

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As per sources, inclusion of new teams was delayed because existing franchises did not want to share sponsorship revenue in 2021 as that is the year they would like to cover the losses

Ruhail Amin Dec 28, 2020 9:22 AM

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GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead

Javed Farooqui Dec 28, 2020 9:21 AM

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From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry

Misbaah Mansuri Dec 28, 2020 8:55 AM

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The channel has tasted success with Imli and Anupamaa, both adaptations of Bengali shows, after they figured in the top five programmes in Hindi GEC Urban and Overall Market

Sonam Saini Dec 28, 2020 8:35 AM

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Guest Column: Sunil Lulla, CEO, BARC India, explains how COVID-19 pandemic has highlighted that television is & will continue to cater to what Indians want to watch

Sunil Lulla Dec 28, 2020 8:25 AM

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Three methods – outlier, meta-rules and channel audience control – were used to fudge the TRP, said the police

exchange4media Staff Dec 26, 2020 9:41 AM

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At the board's 89th Annual General Meeting held in Ahmedabad, it also announced the appointment of Rajeev Shukla as VP of BCCI

exchange4media Staff Dec 26, 2020 9:05 AM

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The Shorts icon will be placed to the top or bottom row of the mobile app to make it easier for users to tap and watch Shorts on YouTube

exchange4media Staff Dec 26, 2020 8:26 AM

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In a statement released by BARC in light of ex CEO Partho Dasgupta’s arrest, it said that infringement of its ethics code will invite disciplinary action

exchange4media Staff Dec 25, 2020 6:10 PM

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Guest Column: Sanjay Mehta, Joint CEO of Mirum India, says, it’s important for businesses to create a lasting impression with their digital or remote touchpoints

Sanjay Mehta Dec 24, 2020 1:07 PM

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The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts

Javed Farooqui Dec 24, 2020 9:12 AM

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Guest Column: Marketing must be a win-win for all involved, customers, brands & agencies, says Anita Kotwani, CEO, Carat India

Anita Kotwani Dec 24, 2020 9:11 AM

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Leaders in the sector talk about trends that the year witnessed and the noteworthy campaigns they executed

Noel Dsouza Dec 24, 2020 9:04 AM

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Tiwari, national spokesperson of Samajwadi Party, spoke to Kailashnath Adhikari, MD, Governance Now

exchange4media Staff Dec 24, 2020 9:03 AM

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After a whistleblower's disclosure, the company's FY19-20 consolidated financials were revised for all quarters

Tasmayee Laha Roy Dec 24, 2020 8:26 AM