Feature News

Apple’s Siri, Google’s Assistant, Microsoft’s Cortana and Amazon’s Alexa are some of the major voice recognition tools reshaping the dynamics of the market

Dolly Mahayan 24-January-2019

We asked industry observers who they think did it better

exchange4media Staff 24-January-2019

The new CEO of Mullen Lintas chats exclusively with exchange4media on taking on the role, his vision for the agency and more

Misbaah Mansuri 23-January-2019

The biggest concern facing marketers when it comes to OOH is the lack of a standard metric in an era where everything is data led and measured

Ruhail Amin 23-January-2019

Chandra’s association with the Times Group goes back to 2002 when he joined Radio Mirchi as Executive Vice President and National Sales Director

exchange4media Staff 23-January-2019

Vats, Group CEO & MD, Viacom18 spoke at the launch of the show Navrangi Re!, which premieres on February 2 on Rishtey putting the spotlight on the issue of faecal waste disposal

Christina Moniz 23-January-2019

A 10-member grand jury led by Sameer Singh, CEO, South Asia, GroupM, chose the winners of the fifth exchange4media Prime Time Awards on January 22.

exchange4media Staff 23-January-2019

Narasimhan joined GroupM in 2015 from Crayon Data, a data firm

exchange4media Staff 22-January-2019

Advertorial: Talkwalker provides software to protect, measure and promote brands online

exchange4media Staff 22-January-2019

In a world where nuance gets lost amidst the rancor, it’s worth taking a look at what Gillette got right and what it may have missed

Misbaah Mansuri 22-January-2019

Private satellite TV channels to be allowed interim placement on pro-rata basis from Jan 26 to Feb 28

exchange4media Staff 22-January-2019

As of January 1, 2019 Mindshare Fulcrum has become the integrated media buying partner for the country's single largest advertiser - Hindustan Unilever Limited

exchange4media Staff 22-January-2019

From Mallika Dua's Tata Capital campaign to Mid-Day roping in Jamie Lever, several brands such as Hyundai, Tata Motors & Durex have gone for comic artists

Misbaah Mansuri 21-January-2019

With the latest feat, Jacob has become the only Indian news presenter to have won the Asian Television Awards twice. He first won it in 2016

exchange4media Staff 21-January-2019

Cricket enthusiasts will now have the option of posting comments, interacting with experts who will also comment on Hotstar, take part in polls, and invite friends to join the fun

Venkata Susmita Biswas 21-January-2019

Kumaran, Country Head - Thwink, Reliance Broadcast Network talks to exchange4media on the reasons for the relaunch of BIG FM, the changes the channel will go through and more

exchange4media Staff 21-January-2019

ChillOut: The Executive Vice President and Business Head, Godrej Locking Solutions and Systems, reveals his vices, a skill he wishes to master and his next vacation plans

Misbaah Mansuri 19-January-2019

Dr Batra offered guidance & tips on creating a successful company from scratch at StarUp, a networking event for start-ups, held in Mumbai on Friday

exchange4media Staff 19-January-2019

ZEEL’s revenue rose by 17.9 per cent at Rs 2,167 crore against Rs 1,838 crore last year

Dipali Banka 19-January-2019