Feature News
gaming summit?blur=25

On first day of e4m Game On: Gaming Summit, exchange4media Chairman & Editor-in-Chief Dr. Annurag Batra spoke to Mobile Premier League (MPL) Chief Executive Officer & Co-Founder Sai Srinivas

exchange4media Staff Mar 19, 2021 9:05 AM

Tata Motors?blur=25

While new launches happen on a regular basis but with IPL, it is always bigger and better, given its broad yet deep reach among the brand’s TG

Ashee Sharma Mar 19, 2021 8:47 AM

newspaper?blur=25

Print ad volume per newspaper per day remained almost same during Jan 21-Mar 21 compared to Jan 20-Mar 20, as per TAM AdEx data

Tasmayee Laha Roy Mar 19, 2021 8:36 AM

BARC?blur=25

FMCG and e-comm categories grew by 36% and 21% YoY during this period

exchange4media Staff Mar 19, 2021 7:57 AM

OOH IPL branding 2021?blur=25

OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends

Noel Dsouza Mar 18, 2021 8:56 AM

rubeena singh?blur=25

iProspect CEO Rubeena Singh discusses the agency's new proposition and plans for 2021

Javed Farooqui Mar 18, 2021 8:51 AM

Cadbury - Thank you Bar?blur=25

Mondelez India leverages Dairy Milk and IPL's celebratory nature for its TV campaign to boost reach and synergies in terms of bringing people together

Ashee Sharma Mar 18, 2021 8:39 AM

news?blur=25

Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months

Tasmayee Laha Roy Mar 18, 2021 8:37 AM

e4m game on?blur=25

The event will have 32 speakers spread across 12 insightful sessions

exchange4media Staff Mar 18, 2021 8:21 AM

tV?blur=25

Last year, with IPL coinciding with the festive season and channels launching impact properties, GEC prime-time was the only genre that IPL could not surpass

Sonam Saini Mar 17, 2021 8:54 AM

DD Free Dish?blur=25

The hiked prices were hardly a deterrent for news channels that wanted to get on to the DD Free Dish platform

Tasmayee Laha Roy Mar 17, 2021 8:31 AM

bcci?blur=25

The RPFs for the cricketing body's website and mobile apps will be available for purchase till March 31, 2021

exchange4media Staff Mar 17, 2021 8:18 AM

mpl?blur=25

Abhishek Madhavan, SVP, Growth and Marketing at MPL, said that the gaming platform plans to take its user base beyond 10 crore from the current 7 crore+

Javed Farooqui Mar 17, 2021 8:03 AM

Prakash Javadekar?blur=25

The ministry had formed the committee in November 2020 to review the 'Guidelines on Television Rating Agencies in India' that was notified in 2014

exchange4media Staff Mar 17, 2021 8:01 AM

kabaddi?blur=25

The consolidated rights at the base level will require a commitment of Rs 1100-1200 crore, according to a source

Javed Farooqui Mar 16, 2021 8:48 AM

CEAT-IPL Campaign?blur=25

IPL has evolved hugely in the past 13 years and is not restricted to the male TG and, therefore, has its potential to generate returns for its advertisers, said Amit Tolani, CMO, CEAT Tyres

Raushni Bhagia Mar 16, 2021 8:48 AM

IPL teams?blur=25

Adlanders contend that the revenue funnel for the industry looks encouraging with IPL pitches happening in full swing

Misbaah Mansuri Mar 16, 2021 8:26 AM

YouTube?blur=25

While there is no way to escape the tax, an alternate content plan could help YouTubers, say experts

exchange4media Staff Mar 16, 2021 8:05 AM