Feature News
Vivek Sharma

Vivek Sharma, Managing Director, Panasonic Life Solutions, talks to exchange4media about the brand’s on-going campaign, plans to go full throttle on TV with over 15,000 spots and more

Misbaah Mansuri Oct 3, 2019 8:09 AM

Dancing uncle is back

Marketers and brands leverage viral social media content to enhance audience engagement, say industry experts

Nafisa Shaheen Oct 1, 2019 8:42 AM

Barri Rafferty

On her first trip to India, Rafferty, CEO of Ketchum, shared insights on PR strategies for digital vernacular platforms in India and plans for the Indian market

Noel Dsouza Oct 1, 2019 8:34 AM

TS  Kalyanaraman

Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, tells us about betting big on digital, expectations from the festive season and brand campaign with Katrina Kaif & Amitabh Bachchan

Tasmayee Laha Roy Oct 1, 2019 8:25 AM

Voice

Industry heads say it is time for brands to work on content using Voice assistants and use them to find ways to connect with consumers

Shikha Paliwal Oct 1, 2019 8:15 AM

AK Shaji

Shaji, Chairman and MD of Kerala-based digital retail chain MyG, spoke about the brand’s journey so far, their advertising budget and bringing actor Mohanlal on board as brand ambassador

Neethu Mohan Oct 1, 2019 8:10 AM

SrinivasRao

Srinivas Rao, Senior Vice President-Marketing, says the retail fashion brand conglomerate targets to reach the 100-store milestone in two years

Misbaah Mansuri Oct 1, 2019 8:06 AM

Siju

Even though TV landscape has changed post NTO, we have set an aggressive target for Zee Tamil Kutumbam Viruthugal, says Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises

Simran Sabherwal Sep 30, 2019 8:53 AM

AAP transit OOH

In a classic example of subtle ad placement, the Aam Aadmi Party is using transit OOH to get maximum visibility ahead of the Delhi Assembly elections

Anjali Thakur Sep 30, 2019 8:42 AM

TRAI

DPOs like DEN Networks, GTPL Hathway, Siti Networks say broadcasters are trying to push unpopular channels with few popular channels by offering bouquets at highly discounted rates

exchange4media Staff Sep 30, 2019 8:25 AM

Festive Sales

Industry experts explain how they are strengthening their businesses during the economic slump with the help of festive sales

Shreshtha Verma Sep 30, 2019 8:25 AM

raviDesai

The Director, Mass & Brand Marketing, Amazon India, shares the shifts in marketing practices he has observed

exchange4media Staff Sep 30, 2019 8:24 AM

Joy Alukkas

Alukkas, Founder and Chairman, Joyalukkas Group, on his entrepreneurial journey, the group’s marketing spends and future plans

Neethu Mohan Sep 30, 2019 8:22 AM

pitch

CVL Srinivas, J Ramesh, Balaji Prakash, Ashwin Khasgiwala, Navaneeth L V, and Mathew Chandy among the speakers

exchange4media Staff Sep 30, 2019 8:12 AM

Ranbir

As the 'Sanju' star celebrates his birthday on September 28th, we take a look at some of his most memorable ads

Shreshtha Verma Sep 28, 2019 10:00 AM

TRAI

TRAI had moved the Supreme Court after the Madras High Court set the discount cap on channel bouquets clause aside. The authority had later withdrawn the appeal

exchange4media Staff Sep 28, 2019 9:27 AM

The Digital Fellow

A weekly fun feature by The Digital Fellow on special days of the month and how you can upgrade yourself digitally

The Digital Fellow Sep 28, 2019 9:20 AM

Ponds

The campaign has been conceptualized and produced by Ogilvy Singapore and India

exchange4media Staff Sep 28, 2019 9:19 AM

Saffolalife Heart Ka Exam

Conceptualised by Mullen Lintas, the campaign aims to educate people about lifestyle habits which may have a significant impact on heart health

exchange4media Staff Sep 28, 2019 8:49 AM