Feature News
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Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging

Ruhail Amin Sep 29, 2020 9:19 AM

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The Business Head of Sony Pictures Networks India, kids’ genre, spoke about Kapil Sharma’s association with the Sony YAY show ‘Honey Bunny’, viewership trends in the genre and more

Sonam Saini Sep 29, 2020 8:56 AM

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More than Rs 39.5 lakh was spent by political parties and their allied pages from Bihar on Facebook ads in the last 30 days

Tasmayee Laha Roy Sep 29, 2020 7:39 AM

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Pharma secretary Dr Vaghela will hold the office for a period of three years or until he attains the age of 65, as per ACC's communication

Sonam Saini Sep 28, 2020 9:23 PM

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Pradeep Dwivedi was elected Vice President, Jaideep Gandhi as Hon. Secretary and Abhishek Karnani as Hon. Treasurer

exchange4media Staff Sep 28, 2020 6:06 PM

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As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12

Sonam Saini Sep 28, 2020 9:33 AM

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Banerjee, COO, Zee Live, talks about their Supermoon Drive-in & It's a Girl Thing initiatives and more

Eularie Saldanha Sep 28, 2020 9:31 AM

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Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles

Misbaah Mansuri Sep 28, 2020 8:46 AM

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Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM

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OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

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As part of a virtual panel, marketers discussed digital transformation and the metrics to measure its success

exchange4media Staff Sep 26, 2020 9:51 AM

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DD Purkayastha of Anandabazar Patrika has been elected as Deputy President

exchange4media Staff Sep 26, 2020 9:13 AM

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The campaign films have been crafted by Lowe Lintas and highlight the brand’s trust and ease of ordering-in

exchange4media Staff Sep 26, 2020 8:17 AM

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Martech Fridays: Discussing the topic 'Unlocking Audio Potential, industry experts said vernacular content will be the next big thing in Audio

exchange4media Staff Sep 26, 2020 8:16 AM

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Madhavan is Managing Director of Star & Disney India

exchange4media Staff Sep 25, 2020 1:11 PM

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As per the weekly data, advertisers witnessed a drop of 1.99% in total insertions whereas brands saw 25% drop

exchange4media Staff Sep 25, 2020 8:58 AM

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Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, shares more on the innovations for the upcoming season, the Covid measures, and new launches

Sonam Saini Sep 25, 2020 8:54 AM

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Industry observers say that the drug abuse allegations are most likely to impact the brand endorsement earnings and value of those named in it

Misbaah Mansuri Sep 25, 2020 8:37 AM

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Editor in Chief of Zee News, Zee Business and Wion, Chaudhary was in conversation with Kailashnath Adhikari, MD, Governance Now, during the 13th episode of Visionary Talk Series

exchange4media Staff Sep 25, 2020 8:35 AM

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The account size is expected to be between Rs 50 and Rs 100 crore

Naziya Alvi Rahman Sep 24, 2020 3:33 PM