Shweta Iyer and Heetal Dattani’s Nine Yards launches brand campaign on #ThePowerofSimple at work for Kissflow Digital Workplace

Neeta Nair Mar 23, 2021 2:08 PM

In the latest chapter of Women Achievers series, Amrit Ahuja, Independent PR Consultant, asserts that men as allies are crucial to promote workplace diversity

Nafisa Shaheen Mar 23, 2021 1:03 PM

The campaign 'Champions yahan bhi bante hain, Rummy Culture, Champions ka culture' aims at breaking the taboo and myth that surrounds rummy as a game

exchange4media Staff Mar 23, 2021 12:55 PM

The cricketer's appointment comes ahead of the Indian T20 League beginning on April 9, 2021, as the company is all set to launch a new campaign as a tribute to cricket-lovers

exchange4media Staff Mar 23, 2021 12:33 PM

Dhruba Mukherjee, Deputy CEO, will take over as the CEO of ABP with effect from April 1, 2021

exchange4media Staff Mar 23, 2021 9:21 AM

The summit will be held virtually on March 24, 2021 from 02:15 pm

exchange4media Staff Mar 23, 2021 8:45 AM

A tender for audio commercial announcements & an RFP for co-branding rights at stations have been launched by the metro rail corporation

exchange4media Staff Mar 23, 2021 8:32 AM

Repeated complaints were made to MIB against nine private regional channels in the past that have been bypassing Free Dish regulations, creating discrepancies in the system

Tasmayee Laha Roy Mar 23, 2021 8:31 AM

Nadia Chauhan, JMD & CMO, Parle Agro, explains why IPL, with its many advantages and unique propositions, is a game-changer for the Frooti and Fizz range

Ashee Sharma Mar 23, 2021 8:28 AM

Experts say having high user count is no longer a criterion of success as social media marketing has evolved from vanity metrics such as followers, shares & likes to branding, lead generation & e-comm

Javed Farooqui Mar 23, 2021 8:22 AM

The broadcaster is expected to onboard a few more associate sponsors soon

Javed Farooqui Mar 22, 2021 9:29 AM

Industry watchers opine that brands can tap into advertising opportunities like virtual life watching experience and interactive formats like voice, gamification, etc.

Misbaah Mansuri Mar 22, 2021 8:51 AM

Industry experts say this could be an opportunity for marketers and publishers to look for an alternative to the walled gardens

Javed Farooqui Mar 22, 2021 8:50 AM

Replying to a question in Lok Sabha, I&B Minister Prakash Javadekar said the government has not endorsed any demand by the Indian Newspaper Society in this regard

exchange4media Staff Mar 22, 2021 8:34 AM

Gandhi's LinkedIn account says that he has taken charge in January

exchange4media Staff Mar 21, 2021 2:13 PM

At the e4m Game On: Gaming Summit, Thete, General Manager - Marketing & Customer Journey, Mercedes-Benz India, presented a case study, 'Gaming & Marketing Possibilities'

exchange4media Staff Mar 20, 2021 8:47 AM

GroupM Business Head, Entertainment, Sports & LIVE Events, Vinit Karnik, spoke about the four booster shots that will catapult the entire industry over time

exchange4media Staff Mar 20, 2021 8:31 AM

On Day 2 of the e4m Game On: Gaming Summit, panellists opined that they see a lot of gaming companies and startups emerging in the next five years

exchange4media Staff Mar 20, 2021 8:26 AM

The 360-degree campaign has been conceptualized and executed by Taproot Dentsu and Dentsu Webchutney

exchange4media Staff Mar 20, 2021 8:10 AM

At the e4m Game On: Gaming Summit, Wieners, Managing Partner, Hogo Digital, noted that platforms like Twitch have a significant influence in the gaming world today

exchange4media Staff Mar 20, 2021 8:05 AM