In this ABP News Network & e4m webinar, Ashish Bhasin, CEO APAC, DAN & Chairman DAN India, shares insights on credibility of news and more with Naziya Alvi Rahman, Editor, exchange4media

exchange4media Staff May 7, 2020 9:30 AM

In this segment of ‘Beating All Odds’, Aditya Kanthy, CEO & MD of DDB Mudra Group, speaks to Neeta Nair about how his organization is adapting to the COVID-19 crisis

Neeta Nair May 7, 2020 9:13 AM

This webinar is presented by exchange4media & Red Carpet Awards in association with EEMA, and supported by BW Applause & everythingexperinetial.com

exchange4media Staff May 7, 2020 9:01 AM

Broadcast industry insiders believe that the government should not interfere in TV measurement and have questioned the 'urgency' in issuing the recommendations

Srabana Lahiri May 7, 2020 8:56 AM

Industry leaders indicate that industry award shows and events will have to adopt a fast-forward virtual approach and keep pushing the envelope for innovation

Misbaah Mansuri May 7, 2020 8:38 AM

A panel of industry heads Deepali Naair, IBM; Piyush Kumar, MMT, and Gaurav Mehta, CarDekho, shared insights as part of the webinar on MarTech and AdTech moderated by Apoorv Durga of AltView Advisory

exchange4media Staff May 6, 2020 9:09 AM

According to industry experts, the COVID-19 crisis has resulted in marketers shying away from advertising spends despite the growing reach

Tasmayee Laha Roy May 6, 2020 8:57 AM

COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown

Noel Dsouza May 6, 2020 8:55 AM

With COVID-19 impacting Disney's Q2 results, the company board has decided to forgo the next semi-annual cash dividend

exchange4media Staff May 6, 2020 8:42 AM

In this edition of 'Beating All Odds', Hareesh Tibrewala and Sanjay Mehta, Joint CEOs - Mirum India, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman May 6, 2020 8:36 AM

In this segment of ‘Beating All Odds’, A S Sundaresan, Joint MD and CEO, JSW Paints, speaks to Neeta Nair on the brand's COVID-19 marketing strategies and more

Neeta Nair May 5, 2020 8:54 AM

With a 12% increase in content consumption on smartphones, brands are spending close to 50% of digital marketing budgets on influencers

Christina Moniz May 5, 2020 8:32 AM

With traditional media outlets experiencing a slump during the lockdown, experts believe digital has become the saving grace for marketers to keep their brand recall alive

exchange4media Staff May 5, 2020 8:25 AM

According to Uday Shankar, President, The Walt Disney Company, APAC and Chairman, Star & Disney India, the need is to do something equally radical like the lockdown in order to kick-start the economy

exchange4media Staff May 5, 2020 8:08 AM

Singh was the Chief Revenue Officer and Business Head at ZEE5 India

exchange4media Staff May 4, 2020 12:50 PM

Experts weigh in on why brands in the space are increasingly investing in advertising dollars in order to reach out to the captive audience  

Misbaah Mansuri May 4, 2020 9:12 AM

In today's edition of 'Beating All Odds', Anand Chakravarthy, Managing Director, India, Essence (GroupM), speaks with Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman May 4, 2020 9:10 AM

In the e4m webinar Avinash Pandey, CEO, ABP News Network, shared how brands can connect to consumers through news channels during a time of crisis

exchange4media Staff May 4, 2020 8:58 AM

Industry players are now unanimously questioning the timing as well as TRAI’s locus standi to interfere with a privately-run body like BARC that doesn’t serve consumers

Naziya Alvi Rahman May 4, 2020 8:23 AM

Publicis’ data company Epsilon will be powering the new service named The Pact

exchange4media Staff May 2, 2020 6:51 PM