Feature News

Star India and Hare Krsna Content Broadcast have received one license each. Both Star and Viacom18 seem interested in getting into the regional markets with these new channels

exchange4media Staff 01-April-2019

Guest Column: Khatri, Country Lead, Xaxis India, tells us about how data and the technology to exploit it is crucial in attracting customers through personalising purchase journeys

Bharat Khatri 01-April-2019

The digital content creators are now experimenting with genres and formats. From black & white originals to full length feature film, 2019 will be a year of experiments for TVF

Tasmayee Laha Roy 01-April-2019

Dr Roy, Co-Founder & Executive Co-Chairperson, NDTV Group spoke about the issue of fake news, the growing interdependence between social feeds and newsrooms and the future of TV news in India.

Ruhail Amin 01-April-2019

Siju Prabhakaran, Executive Vice President & Cluster Head, South Business, ZEE, talks about the cluster’s performance last year, content strategy for each market, focus areas for 2019 and more

Neethu Mohan 01-April-2019

We look at how brands like Vivo, Star Sports, Hotstar & PhonePe are making the most of their presence in this season of the Indian Premier League

Dolly Mahayan 01-April-2019

ChillOut: While on vacation, Agarwal,VP & GM-India and South Asia, InMobi, and her husband like to go to a resort or hotel where they can enjoy and relax

Neethu Mohan 30-March-2019

The ‘Hero banna hai toh MPL khelna’ TVC showcases a masala Bollywood feature film like atmosphere full of fun, adventure and music and over 500 actors and dancers

exchange4media Staff 30-March-2019

The three TVCs, conceptualised by DDB Mudra, are part of an integrated campaign across TV, digital and social media platforms

exchange4media Staff 30-March-2019

The film will be promoted on TV, Hotstar, cinema halls and social media platforms

exchange4media Staff 30-March-2019

The campaign witnessed massive engagement on social media with #TravelonEMI trending on Twitter for more than 5 hours

exchange4media Staff 30-March-2019

Mhaskar, Executive VP, Isobar, India talks about how blockchain could nip fraud in the bud and pave the way for transparency, unambiguous view of transactions & measurement of digital media campaigns

Shweta Raaj Singh 29-March-2019

Iyer talks about the brand’s IPL debut as principal sponsors for Sunrisers Hyderabad and the 360-degree activities planned around the tournament  

Anjali Thakur 29-March-2019

The party is believed to be spending close to 70 per cent of its campaign budget on social media, according to sources

Tasmayee Laha Roy 29-March-2019

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza 29-March-2019

In his new role, Bakshi will be responsible for steering the company into its next phase of growth, as a leading nutrition company.

exchange4media Staff 28-March-2019

Kumar, Fabindia’s Chief Brand & Marketing Officer, talks about the brand forming an association with Star Sports as the official styling partner

Dolly Mahayan 28-March-2019

The theme of the roundtable was ‘Future Proofing AdTech: Optimising for Scale, Performance and Efficiency’

exchange4media Staff 28-March-2019

Cannes Lions has selected 15 women this year for the programme. The initiative addresses the lack of female creative leaders by identifying & facilitating the development of talented creative women

exchange4media Staff 27-March-2019

TAM AdEX Report: Insertions for political parties grew 14% on radio compared to the same period during previous general elections in 2014

exchange4media Staff 27-March-2019