Feature News

The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth

Kanchan Srivastava Nov 15, 2022 8:54 AM


The automobile major’s account is currently being handled by dentsu

Sonam Saini Nov 15, 2022 8:39 AM

Punit goenka?blur=25

Goenka stated the synergy benefit will mainly come from advertising revenue while the subscription revenue synergies will depend on the amendments that TRAI makes to the NTO

exchange4media Staff Nov 14, 2022 7:26 PM

Smart TV?blur=25

Industry watchers say OTT aggregation allows pay-TV players to access a large market, unify the services and increase affordability

Javed Farooqui Nov 14, 2022 9:02 AM

Neha, CMO, Pizza Hut India?blur=25

In a conversation with e4m, Neha, Chief Marketing Officer at Pizza Hut, shares insights on the brand’s recent initiatives, its marketing strategies and more

Tanzila Shaikh Nov 14, 2022 9:02 AM

digital marketing?blur=25

Google and Meta India's combined ad revenue alone has crossed Rs 41,000 crore in FY22, which is higher compared to the total digital ad revenue projections of Rs 33,000 crore, triggering speculations

Kanchan Srivastava Nov 14, 2022 8:41 AM


It may be a while before brands find a perfect substitute for Twitter, say industry watchers, who suggest placing their bets on the next best platform that suits their objective

Shantanu David Nov 14, 2022 8:29 AM

Acharya Praveen?blur=25

Guest Column: Reducing the pure science of astrology to an ostentatiously attractive program for show business is seriously antithetical to its true meaning

Acharya Praveen Chauhan Nov 12, 2022 10:31 PM


Users have been exploiting Twitter's verification service to impersonate brands and celebs, adding to the misinformation menace on the platform

exchange4media Staff Nov 12, 2022 9:11 AM


The campaign #FaithNotForce by Ogilvy aims to enlighten parents to take notice of their children’s true talent instead of forcing them into preset career moulds

exchange4media Staff Nov 12, 2022 8:30 AM


The company has posted advertising revenue of Rs 1012.8 crore for the quarter

exchange4media Staff Nov 12, 2022 7:51 AM


Industry players ask if the govt plans to bear the cost of creating content of national importance; MIB likely to speak to stakeholders & issue detailed guidelines in the next few weeks

Javed Farooqui Nov 11, 2022 8:41 AM

prime video?blur=25

The platform has roped in Airtel Xstream Fibre as the presenting sponsor and MPL, Nescafé, Noise, OLX Autos, and Vida as associate sponsors. Brands like AMFI and DBS joined as advertisers

Sonam Saini Nov 11, 2022 8:26 AM


The search giant has said this in response to a story by exchange4media on Thursday that talked about digital news publishers’ demand for a higher share in its ad revenue

exchange4media Staff Nov 11, 2022 8:17 AM


The ‘Isse Bada Kuch Nahi' campaign aptly encapsulates the awe among Indian fans for the world’s most watched sporting event and showcases the power of the game to captivate desi audiences

exchange4media Staff Nov 10, 2022 6:53 PM