Feature News
ABP News Network-e4m webinar?blur=25

In this ABP News Network & e4m webinar, Ashish Bhasin, CEO APAC, DAN & Chairman DAN India, shares insights on credibility of news and more with Naziya Alvi Rahman, Editor, exchange4media

exchange4media Staff May 7, 2020 9:30 AM

Beating All Odds?blur=25

In this segment of ‘Beating All Odds’, Aditya Kanthy, CEO & MD of DDB Mudra Group, speaks to Neeta Nair about how his organization is adapting to the COVID-19 crisis

Neeta Nair May 7, 2020 9:13 AM

EEMA Future Ready Series?blur=25

This webinar is presented by exchange4media & Red Carpet Awards in association with EEMA, and supported by BW Applause & everythingexperinetial.com

exchange4media Staff May 7, 2020 9:01 AM

TV?blur=25

Broadcast industry insiders believe that the government should not interfere in TV measurement and have questioned the 'urgency' in issuing the recommendations

Srabana Lahiri May 7, 2020 8:56 AM

virtual awards?blur=25

Industry leaders indicate that industry award shows and events will have to adopt a fast-forward virtual approach and keep pushing the envelope for innovation

Misbaah Mansuri May 7, 2020 8:38 AM

e4m webinar?blur=25

A panel of industry heads Deepali Naair, IBM; Piyush Kumar, MMT, and Gaurav Mehta, CarDekho, shared insights as part of the webinar on MarTech and AdTech moderated by Apoorv Durga of AltView Advisory

exchange4media Staff May 6, 2020 9:09 AM

Digital ad spends?blur=25

According to industry experts, the COVID-19 crisis has resulted in marketers shying away from advertising spends despite the growing reach

Tasmayee Laha Roy May 6, 2020 8:57 AM

OTT and OOH?blur=25

COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown

Noel Dsouza May 6, 2020 8:55 AM

The Walt Disney Company?blur=25

With COVID-19 impacting Disney's Q2 results, the company board has decided to forgo the next semi-annual cash dividend

exchange4media Staff May 6, 2020 8:42 AM

Beating All Odds?blur=25

In this edition of 'Beating All Odds', Hareesh Tibrewala and Sanjay Mehta, Joint CEOs - Mirum India, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman May 6, 2020 8:36 AM

Beating All Odds?blur=25

In this segment of ‘Beating All Odds’, A S Sundaresan, Joint MD and CEO, JSW Paints, speaks to Neeta Nair on the brand's COVID-19 marketing strategies and more

Neeta Nair May 5, 2020 8:54 AM

Influencers?blur=25

With a 12% increase in content consumption on smartphones, brands are spending close to 50% of digital marketing budgets on influencers

Christina Moniz May 5, 2020 8:32 AM

Tech Manch?blur=25

With traditional media outlets experiencing a slump during the lockdown, experts believe digital has become the saving grace for marketers to keep their brand recall alive

exchange4media Staff May 5, 2020 8:25 AM

Uday Shankar?blur=25

According to Uday Shankar, President, The Walt Disney Company, APAC and Chairman, Star & Disney India, the need is to do something equally radical like the lockdown in order to kick-start the economy

exchange4media Staff May 5, 2020 8:08 AM

Coronavirus ADS?blur=25

Experts weigh in on why brands in the space are increasingly investing in advertising dollars in order to reach out to the captive audience  

Misbaah Mansuri May 4, 2020 9:12 AM

Beating All Odds?blur=25

In today's edition of 'Beating All Odds', Anand Chakravarthy, Managing Director, India, Essence (GroupM), speaks with Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman May 4, 2020 9:10 AM

e4m News Next 2020 webinar with Avinash Pandey, CEO, ABP News Network?blur=25

In the e4m webinar Avinash Pandey, CEO, ABP News Network, shared how brands can connect to consumers through news channels during a time of crisis

exchange4media Staff May 4, 2020 8:58 AM

TV?blur=25

Industry players are now unanimously questioning the timing as well as TRAI’s locus standi to interfere with a privately-run body like BARC that doesn’t serve consumers

Naziya Alvi Rahman May 4, 2020 8:23 AM