Investors expecting the new streaming service Disney+ to have got 25 million paid domestic subscribers at calendar year-end, say reports

exchange4media Staff Feb 4, 2020 9:08 AM

We spoke to industry players on some of the key announcements made in the Union Budget with respect to promoting start-ups

Shreshtha Verma Feb 4, 2020 8:33 AM

Sanil Jain, Co-founder of CupShup takes us through the campaign's insights, touchpoints and impact garnered for the OTT platform

Noel Dsouza Feb 4, 2020 8:29 AM

The newly-crowned joint Chief Creative Officers have been the masterminds behind some of Ogilvy India’s best creations in recent times

Misbaah Mansuri Feb 4, 2020 8:10 AM

With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium

Shikha Paliwal Feb 4, 2020 8:09 AM

Puneet Das, Vice President – Marketing, TATA Global Beverages, lets us in on the brand's plan to transition from cause marketing to change marketing

Misbaah Mansuri Feb 3, 2020 8:43 AM

Industry heads say the cut on customs duty on import of newsprint and light-weight coated paper will finally bring down the production costs

Tasmayee Laha Roy Feb 3, 2020 8:38 AM

With Rs 6000 crore set aside for BharatNet and the emphasis on AI, IoT, Data Center Parks etc., the Union Budget did not disappoint Digital India, say experts

exchange4media Staff Feb 3, 2020 8:29 AM

While most industry heads have lauded the Bharat Net allocation and impetus to start-ups, some players say there is an absence of big gun announcements and feel-good measures

exchange4media Staff Feb 3, 2020 8:27 AM

Between January 22 and January 28, AAP spent more than Rs 21 lakh which is close to 80% of the party’s ad spends on Facebook compared to the previous month

Tasmayee Laha Roy Feb 3, 2020 8:15 AM

Jaleel, Group CCO & Chairman of Mullen Lowe Lintas Group, in the Creative Connect sessions spoke about how his agency integrated TV with Internet and mobile for several brands

exchange4media Staff Feb 1, 2020 9:21 AM

Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India

exchange4media Staff Feb 1, 2020 9:03 AM

Josy Paul, Chairman & CCO- BBDO India, spoke straight from the heart about what builds an emotional connect for brands

exchange4media Staff Feb 1, 2020 8:57 AM

Lulla shares insights on how TV has access to the mind, hearts and purse strings of India

exchange4media Staff Feb 1, 2020 8:52 AM

While Ogilvy & Mather bagged Advertising Agency of the Year Gold, Madison Media & MG Motor India each won a Gold for Media Agency of the Year and Advertiser of the Year honours respectively

exchange4media Staff Jan 31, 2020 9:26 PM

In the urban market, Star Plus and Sony Sab bagged second and third spots respectively on BARC India’s Week 3 ranking

exchange4media Staff Jan 31, 2020 8:37 AM

Sharma’s exceptional track record has led to high expectations being set from him in his new role as India CEO of Omnicom Media Group

Naziya Alvi Rahman Jan 31, 2020 8:27 AM

As the Mumbai government considers lifting restrictions on DOOH in the city, industry experts believe the decision will help the DOOH space flourish and instil growth for agencies

Noel Dsouza Jan 31, 2020 8:08 AM

TAM AdEx’s Advertising Snapshot on Print provides a comparison of ad volumes in 2018 and 2019; industry heads share insights

Sonam Saini Jan 31, 2020 7:57 AM

Relaxing taxes, addressing GST concerns, boosting infrastructure, reviving consumption and going digital are some of the key expectations from this year’s Union Budget

exchange4media Staff Jan 31, 2020 7:54 AM