Feature News
Edelweiss?blur=25

A part of #AdviceZarooriHai series, the campaign depicts the true story of a woman who is scripting her own legacy in Bihar, inspired by her teacher’s advice

exchange4media Staff Jan 2, 2021 8:13 AM

sensodyne?blur=25

The TVC, created in eight languages, encourages people to choose the right toothbrush for their oral health

exchange4media Staff Jan 2, 2021 7:49 AM

titan?blur=25

Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the challenge in creating a mood with fragrances digitally

Ritika Raj Jan 1, 2021 9:06 AM

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Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far

Naziya Alvi Rahman Jan 1, 2021 8:57 AM

OOH sectors post lockdown?blur=25

As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands

Noel Dsouza Jan 1, 2021 8:45 AM

B.Surendar, Red FM network?blur=25

Guest Column: B.Surendar, COO & Director, Red FM network, defines the way human beings have responded to the Covid crisis as the ‘Fight and Flight approach’

B Surendar Jan 1, 2021 8:41 AM

bibhu ranjan mishra?blur=25

Mishra was previously a senior associate editor with the Business Standard, where he worked for over 14 years

exchange4media Staff Jan 1, 2021 8:35 AM

TV?blur=25

The company’s total revenue has dropped to Rs 5846.20 crore in FY20 from Rs 6309.90 crore during the previous year

Sonam Saini Dec 31, 2020 8:48 AM

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The early signs of sponsorship churn became visible in June 2020 when brands turned their focus to digital like never before

Ruhail Amin Dec 31, 2020 8:46 AM

advertising?blur=25

From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key people movements in advertising

Misbaah Mansuri Dec 31, 2020 8:45 AM

TV?blur=25

Licence will be valid for a period of 20 years from the date of issue

Javed Farooqui Dec 31, 2020 8:33 AM

Abraham Thomas - Reliance Broadcast Network Limited?blur=25

Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms of offerings to its listeners, clients & advertisers

Abraham Thomas Dec 31, 2020 8:23 AM

AK?blur=25

Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands

exchange4media Staff Dec 30, 2020 8:48 AM

Suprotim Day-dentsu?blur=25

Guest Column: Suprotim Day, Chief Films Officer - India, dentsu, shares insight on how advertising film production houses found ways to make things work through online technologies during pandemic

Suprotim Day Dec 30, 2020 8:41 AM

yearend?blur=25

2020 saw a list of marquee OOH appointments along with influential heads moving on from their leadership post. e4m takes a look at some of these prominent developments

Noel Dsouza Dec 30, 2020 8:36 AM

tv?blur=25

As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth

Sonam Saini Dec 30, 2020 8:26 AM

myntra?blur=25

The net total income of the company was Rs 1718.5 crore in the current fiscal as against Rs 1088.8 crore in the previous fiscal

Javed Farooqui Dec 30, 2020 8:19 AM