Feature News

The Minister of Women and Child Development was speaking at the launch of ASCI guidelines on harmful gender stereotypes in advertisements

Mansi Sharma Jun 9, 2022 8:09 AM


Responding to TRAI's recent consultation paper, the IBDF has said the regulatory body should move towards forbearance

Javed Farooqui Jun 9, 2022 8:08 AM

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Pieter-Jan de Kroon, Founder-CEO, Entravision MediaDonuts, shares with exchange4media the company’s future plans, its unique offerings and a lot more 

Naziya Alvi Rahman Jun 8, 2022 8:35 AM

TAM Adex?blur=25

The report also stated that the top five categories accounted for 39% of total ad volume in IPL 15, compared to 36% in IPL 14

exchange4media Staff Jun 8, 2022 8:21 AM

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We speak to jury members to know their feelings on being given the responsibility and how they are preparing to view the work

Mansi Sharma Jun 8, 2022 7:48 AM


The move is part of the company’s expansion in India and MENA

exchange4media Staff Jun 7, 2022 1:16 PM


The Cadbury Dairy Milk & Star Sports partnership created many memorable experiences for the MCA ground staff through various initiatives

exchange4media Staff Jun 7, 2022 10:41 AM


What started with Axe in the 90s seems to be a never-ending partnership

Mansi Sharma Jun 7, 2022 8:58 AM

Piyush Gupta?blur=25

The company will also come out with a new plan for reorganising its diverse businesses under a single listed entity, said HT Media Group CFO during the Q4 earnings calls

exchange4media Staff Jun 7, 2022 8:46 AM


Sigaloff, VP, Head of Apac, talks about New Yahoo!, advertising trends in India, the challenges ahead and much more

Kanchan Srivastava Jun 7, 2022 8:46 AM

Agnello Dias?blur=25

Dias, the creative force behind the campaign, talks to e4m about creating the film that encapsulates the journey of ABP Group & the quest to find ‘Corio City’

Mansi Sharma Jun 7, 2022 8:00 AM


The advisory issued to members seeks to connect measurement to better ROI on spends

exchange4media Staff Jun 6, 2022 6:09 PM

Phil Davis?blur=25

MD for Asia Pacific and Japan, shares his vision for AWS in India, the significance of cloud computing in future-proofing the business, and more

Ruhail Amin Jun 6, 2022 8:48 AM


The Chief Creative Officer and CEO of Leo Burnett, SouthAsia, shares insights about the agency’s post-pandemic productions, their entries for Cannes Lions and much more

Kanchan Srivastava Jun 6, 2022 8:18 AM


Interesting campaigns, product changes and on-ground work, brands went all out to ensure a healthier and more sustainable tomorrow

Mansi Sharma Jun 6, 2022 8:11 AM


According to sources, the auctions saw participation from all buyers of IPL tender, including Amazon India, Disney Star, ZEEL and Google India

exchange4media Staff Jun 6, 2022 7:36 AM


The Shetty Ke Car-Naame campaign conceptualised by Lowe Lintas Delhi also features actor Sharman Joshi

exchange4media Staff Jun 4, 2022 8:46 AM


The campaign for its flagship event features Hrithik Roshan, Kiara Advani & Siddhant Chaturvedi

exchange4media Staff Jun 4, 2022 8:46 AM


Javi, as he is popularly known, was once described as “one of the most influential people in Facebook’s history" by none other than Mark Zuckerberg

exchange4media Staff Jun 4, 2022 8:09 AM