Feature News
Star India and Hare Krsna Content Broadcast have received one license each. Both Star and Viacom18 seem interested in getting into the regional markets with these new channels
exchange4media Staff 01-April-2019
Guest Column: Khatri, Country Lead, Xaxis India, tells us about how data and the technology to exploit it is crucial in attracting customers through personalising purchase journeys
The digital content creators are now experimenting with genres and formats. From black & white originals to full length feature film, 2019 will be a year of experiments for TVF
Tasmayee Laha Roy 01-April-2019
Dr Roy, Co-Founder & Executive Co-Chairperson, NDTV Group spoke about the issue of fake news, the growing interdependence between social feeds and newsrooms and the future of TV news in India.
Siju Prabhakaran, Executive Vice President & Cluster Head, South Business, ZEE, talks about the cluster’s performance last year, content strategy for each market, focus areas for 2019 and more
We look at how brands like Vivo, Star Sports, Hotstar & PhonePe are making the most of their presence in this season of the Indian Premier League
ChillOut: While on vacation, Agarwal,VP & GM-India and South Asia, InMobi, and her husband like to go to a resort or hotel where they can enjoy and relax
The ‘Hero banna hai toh MPL khelna’ TVC showcases a masala Bollywood feature film like atmosphere full of fun, adventure and music and over 500 actors and dancers
exchange4media Staff 30-March-2019
The three TVCs, conceptualised by DDB Mudra, are part of an integrated campaign across TV, digital and social media platforms
exchange4media Staff 30-March-2019
The film will be promoted on TV, Hotstar, cinema halls and social media platforms
exchange4media Staff 30-March-2019
The campaign witnessed massive engagement on social media with #TravelonEMI trending on Twitter for more than 5 hours
exchange4media Staff 30-March-2019
Mhaskar, Executive VP, Isobar, India talks about how blockchain could nip fraud in the bud and pave the way for transparency, unambiguous view of transactions & measurement of digital media campaigns
Shweta Raaj Singh 29-March-2019
Iyer talks about the brand’s IPL debut as principal sponsors for Sunrisers Hyderabad and the 360-degree activities planned around the tournament
The party is believed to be spending close to 70 per cent of its campaign budget on social media, according to sources
Tasmayee Laha Roy 29-March-2019
Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity
In his new role, Bakshi will be responsible for steering the company into its next phase of growth, as a leading nutrition company.
exchange4media Staff 28-March-2019
Kumar, Fabindia’s Chief Brand & Marketing Officer, talks about the brand forming an association with Star Sports as the official styling partner
The theme of the roundtable was ‘Future Proofing AdTech: Optimising for Scale, Performance and Efficiency’
exchange4media Staff 28-March-2019
Cannes Lions has selected 15 women this year for the programme. The initiative addresses the lack of female creative leaders by identifying & facilitating the development of talented creative women
exchange4media Staff 27-March-2019
TAM AdEX Report: Insertions for political parties grew 14% on radio compared to the same period during previous general elections in 2014
exchange4media Staff 27-March-2019
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