The campaign, emphasizing on the need to put colours to good use, will be promoted across social media platforms

exchange4media Staff Mar 27, 2021 8:18 AM

&Walsh, the creative agency for Parle Agro, has led the campaign narrative for the television commercials, print and digital

exchange4media Staff Mar 27, 2021 8:01 AM

The campaign is conceptualized by Wunderman Thompson

exchange4media Staff Mar 27, 2021 7:52 AM

The campaign #LiveTheFrootiLife will roll out across multiple media channels including TV, OOH and Digital

exchange4media Staff Mar 27, 2021 7:39 AM

exchange4media presents the heroes of the industry who work behind the scenes

exchange4media Staff Mar 26, 2021 7:31 PM

Kaul, Managing Director, A+E Networks | TV18 and CEO-Broadcast for Network18, talks about the growth of the infotainment genre, success stories of HistoryTV18 shows and more

Sonam Saini Mar 26, 2021 9:06 AM

This week, Amazon.in and Asian Paints Apex Ultima Protek entered the top ten brands list; Lizol continues to lead the brand space

exchange4media Staff Mar 26, 2021 8:27 AM

Conceptualised by Dentsu Impact, Vivo's #DelightEveryMoment campaign was heavily advertised on TV during IPL 2020. Lowe Lintas too worked on other aspects of the campaign

Raushni Bhagia Mar 26, 2021 8:26 AM

At the Pitch CMO Summit 2021, Tarun Arora, CEO & Whole Time Director, Zydus Wellness, spoke on changing consumer behaviour in food and nutrition

exchange4media Staff Mar 26, 2021 8:10 AM

Ogilvy's Kainaz Karmarkar & Harshad Rajadhyaksha, and Bauddhayan Mukherji of Little Lamb Films talk about the social impact of HUL's film 'The Shower', which won them their first-ever National Award

Neeta Nair Mar 26, 2021 8:09 AM

Sapna Chadha, Senior Marketing Director, Google India and Southeast Asia, discusses India's digitization and the story it tells about the country's progress and ambition

Tasmayee Laha Roy Mar 25, 2021 8:49 AM

After clocking excellent results in IPL 2020, Housing.com is all set to partner with the upcoming edition of the tournament with the launch of a new campaign featuring Manoj Bajpai and Rajkumar Rao

Raushni Bhagia Mar 25, 2021 8:43 AM

Advertisement for women-centric categories increased by 57% in IPL 13 (38 matches) compared to IPL 12

Sonam Saini Mar 25, 2021 8:38 AM

The former CEO & MD of ABP opens up about his long association with the network, views about increasing digital footprint and plans to travel the world

Ruhail Amin Mar 25, 2021 8:08 AM

The ninth edition of the Pitch CMO Awards acknowledges brands that put purpose at the centre of their growth strategy

exchange4media Staff Mar 24, 2021 9:24 PM

The inaugural list has names of performers from top brands and companies across diverse sectors

exchange4media Staff Mar 24, 2021 9:23 AM

The total awareness for Livguard reached up to 75% from 55% during the IPL campaign

Dipali Banka Mar 24, 2021 8:29 AM

Dang, Lead at HP WW Studio, shares her thoughts about the changing marketing landscape, gender parity and mentorship during the turbulent COVID times

Ruhail Amin Mar 24, 2021 8:29 AM

The platform currently has 12 official sponsors and is looking at closing a few more deals over the next few days

Javed Farooqui Mar 24, 2021 8:16 AM

Promising new talent and young entrepreneurs from domains such as design, ad-tech and influencer marketing make it to the coveted list

exchange4media Staff Mar 23, 2021 8:47 PM