Mohindra, CMO, Pernod Ricard India, shares the brand's growth strategy, marketing mix for the newly launched whisky Oaken Glow, and more

Ruhail Amin Jun 14, 2022 8:41 AM

The much-awaited 9th edition will recognise the most creative and impactful young professionals from the agency ecosystem

exchange4media Staff Jun 14, 2022 8:05 AM

The Head of Marketing at ZestMoney shares insights on the campaign #GameNeverOver and future marketing initiatives

Ritika Raj Jun 13, 2022 8:57 AM

According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them

Kanchan Srivastava Jun 13, 2022 8:55 AM

On Day 1 of the auction yesterday, the bid reached Rs 43,050 crore-Rs 21,090 crore for TV & Rs 17,760 crore for digital-for the Indian sub-continent

Javed Farooqui Jun 13, 2022 8:52 AM

Globally, iconic brands in fashion like Nike, Gucci and Vans have successfully associated with games

Shantanu David Jun 13, 2022 8:49 AM

Industry observers say marketing strategies for the sector are evolving to tide over the crisis with the focus being on tailor-made communication and creating experiences

Mansi Sharma Jun 13, 2022 8:39 AM

The revised guidelines under the Consumer Protection Act also have specifications for advertisements concerning children

exchange4media Staff Jun 11, 2022 9:04 AM

The film is entirely shot in the Sindhi language to create disruption and memorability

exchange4media Staff Jun 11, 2022 8:17 AM

The campaign has been conceptualised by cutthecrap

exchange4media Staff Jun 11, 2022 8:16 AM

Conceptualised by 82.5 Communications, the TVC establishes the convenience that Luminous brings in with its range of solar products

exchange4media Staff Jun 11, 2022 7:57 AM

With Amazon, Google and Apple Inc staying out of the bidding process, there are 10 companies now from TV and streaming in the fray

exchange4media Staff Jun 11, 2022 7:48 AM

Navani shares the key selection criteria of acquiring a gaming studio that include its growth potential, presence of a strong team, the genre it follows, and more

Shantanu David Jun 10, 2022 8:46 AM

NBDA has contended that the New Regulatory Framework has not been implemented in letter and spirit nor have the benefits due been accrued to the news broadcasters

Javed Farooqui Jun 10, 2022 8:45 AM

Nohwar’s digital experience will help prepare the company for its next phase of growth, said Clement Schwebig, President & MD of Warner Bros Discovery, while announcing the leadership change

Sonam Saini Jun 10, 2022 8:32 AM

Karnik, Head - Sports, Esports and Entertainment, GroupM South Asia, talks about his book ‘Business of Sports’, and how there is a need to create original academic content in sports management

Ruhail Amin Jun 10, 2022 8:30 AM

Ogilvy and dentsu Webchutney bag spots in Titanium category, VMLY&R in Product Innovation

exchange4media Staff Jun 9, 2022 3:18 PM

At the launch of Instax Mini EVO, the Vertical Head Brand Communication Public Relations and CSR spoke about roping in Milind Soman and the brand's recent campaign

Mansi Sharma Jun 9, 2022 8:34 AM

According to sources, the pitch was called in Bangalore last week

Neeta Nair Jun 9, 2022 8:30 AM

In his most recent role, Chandra was the CMD of First India News and CEO & Editor-in-Chief of First India, an English daily with three editions

Javed Farooqui Jun 9, 2022 8:25 AM