Feature News

Kate Rowlinson joins new CFO Christine Fang in the Global Executive Committee

exchange4media Staff 05-April-2019

Blue Star Ltd is looking at Rs 85 crore ad spend this financial year to win customers

Ruhail Amin 05-April-2019

Agnihotri, the interim Head of Google India, talks about the new marketing tool launched by the search giant recently

Shweta Raaj Singh 05-April-2019

Karnik unveiled the ESP Properties' Sporting Nation in the Making–VI report and shared insight on brand endorsements, ad spends & digital gaming being the trend going forward

Noel Dsouza 05-April-2019

The Hindi Speaking Market grew 32% and South 19% versus last year

exchange4media Staff 04-April-2019

Political parties and candidates have spent a total of Rs 37,616,400 for 831 political ads on Google in the past month and a half

Tasmayee Laha Roy 04-April-2019

The Indian Digital Media Awards 2019 will be held on June 27 and 28 at The Taj Lands End in Mumbai

exchange4media Staff 04-April-2019

As co-presenting sponsor for the TV broadcast of VIVO IPL 2019, PhonePe is well placed to create awareness about benefits of the app and UPI, said Nigam, CEO and Founder, PhonePe

Moumita Bhattacharjee 04-April-2019

Through campaigns, advertisements and promotional activities, Peps has been creating awareness about the importance of sleep, Madhavan tells exchange4media

Neethu Mohan 04-April-2019

Spend on political advertisements in local cable channels have gone up by more than 100 per cent compared to the 2014 elections, say industry experts

Tasmayee Laha Roy 04-April-2019

Pandey, NCD, Leo Burnett shares his views on the creative vision for Spotify India’s first ad campaign ‘There’s A Playlist For That’

Noel Dsouza 04-April-2019

According to colleagues, Rajan Anandan has given the media, marketing and advertising industry its strategic highpoints over the years

Ruhail Amin 03-April-2019

One of the factors that prompted Anandan to step down as VP for Google South East Asia and India was the exit of his previous boss Karim Temsamani.

Ruhail Amin 03-April-2019

Bhadkamkar will now also be responsible for driving operational excellence in business and oversee support functions including HR and IT in India

exchange4media Staff 03-April-2019

As per BARC India’s ‘What India Watched In 2018’ report, the soccer world cup garnered 111 million unique viewers and 231 million impressions

exchange4media Staff 03-April-2019

Prior to this role, Chhibber was part of the leadership team at The Print as Editor - Investigations and Special Projects

Ruhail Amin 03-April-2019

Pramod Sharma, Executive Creative Director, Rediffusion talks about the insight and the challenges faced while creating #HoSaktaHai

Noel Dsouza 02-April-2019

Zaidi, Co-Founder and CEO at HRX says the brand will now foray into the Dubai market. He talks to exchange4media on expansion plans and brand associations

Tasmayee Laha Roy 02-April-2019

In an interview with exchange4media, Agnello Dias, Taproot Dentsu’s Co-Founder & CCO, talks about IPL campaign ‘Game Banayega Name’ along with Pallavi Chakravarti, ECD, Taproot Dentsu

Shweta Raaj Singh 02-April-2019

BARC India asserts yet again that it sends data to subscribers every week and has decided not to put it up on its website due to volatility in data

Moumita Bhattacharjee 01-April-2019