Arora had quit from his post as Co-CEO of Kinetic India in September last year

exchange4media Staff Jan 7, 2021 9:14 AM

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and moral conflict

Sandeep Goyal Jan 7, 2021 8:32 AM

Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no other

Sonam Saini Jan 7, 2021 8:28 AM

As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20

Ruhail Amin & Sonam Saini Jan 7, 2021 8:17 AM

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said

Tasmayee Laha Roy Jan 7, 2021 7:40 AM

In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which OOH players say will cause revenue loss of Rs 200 cr

Noel Dsouza Jan 6, 2021 8:46 AM

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment

Misbaah Mansuri Jan 6, 2021 8:45 AM

OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts

Javed Farooqui Jan 6, 2021 8:38 AM

Guest Column: Shailesh Kapoor, Founder & CEO, Ormax Media, examines the road to recovery TV industry will be taking on the revenue front in 2021

Shailesh Kapoor Jan 6, 2021 8:29 AM

There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33% and 36% respectively in Q4

exchange4media Staff Jan 6, 2021 7:54 AM

Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them less vulnerable, more resilient & flexible

Umesh Shrikhande Jan 5, 2021 9:04 AM

The tender issued by DMRC states that the chosen bidder will have ‘exclusive advertising rights’ for a span of 9 years

Noel Dsouza Jan 5, 2021 9:00 AM

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM

Buoyed by growing smartphone penetration, affordable data price, and depth of fresh entertaining content, the short-form video has emerged as the fastest-growing content category

Javed Farooqui Jan 5, 2021 8:30 AM

As the pandemic struck, while many got new connections to make stay at home enjoyable, there were others who opted for disconnection as they moved back to their hometowns

Sonam Saini Jan 5, 2021 8:29 AM

Bahl will continue to act as Non-Executive Promoter Director on the Board of the company

exchange4media Staff Jan 4, 2021 9:14 AM

For marketers, there is no respite in sight as much of 2021 will be about coming to terms with challenges posed by the pandemic

exchange4media Staff Jan 4, 2021 8:53 AM

Not really, feel experts who say the industry continues to rely on the data provided by BARC

Sonam Saini Jan 4, 2021 8:52 AM

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year

Javed Farooqui Jan 4, 2021 8:30 AM

Gandhi won critical acclaim for his role as Harshad Mehta in web series Scam 92: The Harshad Mehta Story. He recently spoke to Kailashnath Adhikari, MD, Governance Now

exchange4media Staff Jan 3, 2021 2:22 PM