Feature News
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Barua’s resignation came in barely a few months after Jyoti Bansal, Chief Executive Officer, moved out from the organization in June this year

Naziya Alvi Rahman Oct 8, 2020 9:16 AM

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As part of the new series – Power Sharing – Rohit Malkani who is the Joint NCD with Kartik Smetacek at L&K Saatchi & Saatchi shares how he and his partner divide and rock at the creative agency

Neeta Nair Oct 8, 2020 9:07 AM

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Industry observers contend that it's the tongue-in-cheek advertising approach that has helped the IPL campaign tick

Misbaah Mansuri Oct 8, 2020 9:03 AM

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Industry heads say for long-time deals and relations with advertisers, balanced news is still the way forward for most news channels

Tasmayee Laha Roy Oct 8, 2020 8:52 AM

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Shankar will remain with Disney’s Direct-to-Consumer & International Segment through end of 2020 to help identify his successor and ensure smooth transition

exchange4media Staff Oct 8, 2020 8:31 AM

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At the centre of the controversy are actors Deepika Padukone, Shraddha Kapoor and Sara Ali Khan. How will the allegations affect their brand value?

Ruhail Amin Oct 7, 2020 8:39 AM

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Alongside special ad deals, broadcasters are also working on their programming to add to the election mood and packaging

Tasmayee Laha Roy Oct 7, 2020 8:38 AM

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As per TAM AdEx data, ‘Tarak Mehta’, ‘Bhabhiji Ghar Par Hain’ and ‘Saath Nibhaana Saathiya’ have been on top of the ad volume charts for June-July & Aug-Sept

Sonam Saini Oct 7, 2020 8:36 AM

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To cut through the IPL clutter, the brand is using a combination of TV, Hotstar and TV-to-Mobile targeting app

Misbaah Mansuri Oct 7, 2020 8:33 AM

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Friends and colleagues remember Venkatesan as a deeply passionate and ambitious man who was a mentor to many in the industry

exchange4media Staff Oct 7, 2020 8:13 AM

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Sudhakaran shared that Sonata managed to fetch a spontaneous recall of 3% and aided recall of 21% by its association with IPL 2019

Misbaah Mansuri Oct 6, 2020 9:03 AM

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Pandemic puts on hold traditional pitches aiming at long-term strategic partnerships while digital pitches or those looking for immediate gains see an accelerated growth

Naziya Alvi Rahman Oct 6, 2020 9:00 AM

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Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players

Noel Dsouza Oct 6, 2020 8:59 AM

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Harish Shriyan and Amit Ray, the new Executive Directors of Network Advertising, talk about their new roles at the agency, at what has been a hugely challenging time for the media and ad industry

Christina Moniz Oct 6, 2020 8:22 AM

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Since Jio has become a content powerhouse, Reliance now sees more strategic value in keeping a controlling stake in it

Dipali Banka & Sonam Saini Oct 6, 2020 8:10 AM

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Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India elaborates on the benefits of Voice for Rural India

Niraj Ruparel Oct 5, 2020 9:32 AM

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In this new weekly series ‘Power Sharing’, we will be talking to the Joint Heads of Creative at ad agencies to understand the challenges for the partners and leaders

Neeta Nair Oct 5, 2020 9:23 AM

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Dailyhunt Founder Virendra Gupta & Co-founder Umang Bedi spoke to Dr Annurag Batra, Chairman & Editor-in-Chief, e4m, BW Businessworld, and Nawal Ahuja, Director, e4m about the new short video app Josh

exchange4media Staff Oct 5, 2020 8:36 AM

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According to NBA President Sharma, there should be a premium for fair news to encourage responsible reporting

Tasmayee Laha Roy Oct 5, 2020 8:25 AM

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Prior to this, Manoharan was with Star TV for over five years as Director where he was looking after sports TV rights sales on a global basis for Star Sports

exchange4media Staff Oct 5, 2020 8:20 AM