Feature News
The Bigg Boss host promised more drama, entertainment and emotions in the upcoming, reformatted edition of the show
exchange4media Staff Jul 22, 2021 8:53 AM
Shenoy, Founder and CEO, Voiro, spoke about the trends in the OTT market and the role of technology in driving business growth
Javed Farooqui Jul 22, 2021 8:28 AM
Mirchi and Big FM became the biggest gainers in Kolkata and Bangalore respectively
exchange4media Staff Jul 22, 2021 8:22 AM
C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign
Mansi Sharma Jul 22, 2021 8:06 AM
Srinivas, Director and Head - Global Business Group, Facebook India, discusses how brands are using FB, Instagram & Whatsapp for driving their businesses, interacting with consumers, and more
Tasmayee Laha Roy Jul 21, 2021 9:00 AM
Guest Column: Shubhranshu Singh, Global Head - Marketing, Royal Enfield, highlighted that in our ecosystem for payments, where banks play with money first, fintech providers first play with data
Shubhranshu Singh Jul 21, 2021 8:59 AM
The consolidated revenue is 50% higher than the Rs 807 crore announced in Q1FY21
exchange4media Staff Jul 21, 2021 8:49 AM
As brand awareness is ample and the consumers are online, digital marketing surely makes more sense for the category, opines industry
Mansi Sharma Jul 21, 2021 8:09 AM
This time around, it's a mix of goofy social media spots, traditional long-form storytelling and creativity across mediums
Mansi Sharma Jul 21, 2021 8:08 AM
The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20
exchange4media Staff Jul 20, 2021 9:12 AM
Varma spent three years and three months with the multiplex chain
exchange4media Staff Jul 20, 2021 9:01 AM
While ad rates haven’t shown any significant drops, there hasn’t been any increase in the same since 2019. Newspapers are targeting to touch 2019 numbers before increasing rates
Tasmayee Laha Roy Jul 20, 2021 8:54 AM
Sharma, Group CEO, Omnicom Media Group reflects on his challenging first year in the role
Christina Moniz Jul 20, 2021 8:50 AM
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India
Neeta Nair Jul 20, 2021 8:34 AM
Thadani, the Chief Digital Officer of GroupM South Asia, has stepped down. Sources say he might be headed to a rival agency
Naziya Alvi Rahman Jul 19, 2021 8:59 AM
Nair, 9X Media’s CRO, talks about the network's vision, scaling up broadcast & non-broadcast businesses, and more
Sonam Saini Jul 19, 2021 8:31 AM
The association fears that MIB will have the unbridled power to regulate news content based on whimsical interpretation of terms like ' obscene', 'anti-national' and ' good taste' in Rules 6 and 7
Javed Farooqui Jul 19, 2021 8:28 AM
The petition states that the Bombay HC's recent order rejecting petitions filed by broadcasters against the NTO will allow TRAI to micro-manage the broadcasting sector
Javed Farooqui Jul 19, 2021 7:55 AM
At the exchange4media-GroupM Voice Marketing Conference, a panel of industry experts discussed how brands should utilize voice assistance technology to deliver helpful customer experiences
exchange4media Staff Jul 17, 2021 8:38 AM
