Feature News

Third high-profile exit from the company in recent past

exchange4media Staff Nov 19, 2022 9:44 AM

susdhmita sen?blur=25

Sen has promoted brands such as Camay Soap, Kalyan Jewellers and Lux Super Rich Shampoo

Tanya Dwivedi Nov 19, 2022 9:44 AM

Mehernosh Pithawalla, Godrej & Boyce?blur=25

Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with the country's growth, its marketing strategies & the road ahead

Kanchan Srivastava Nov 18, 2022 9:03 AM


The government will soon work towards actioning the recommendations that come out of the report, the MIB Secretary said at the CII summit

exchange4media Staff Nov 18, 2022 8:48 AM

HT Media?blur=25

Gupta, Group CFO, HT Media, said the company's operating revenue rose 10% to Rs 344 cr

exchange4media Staff Nov 18, 2022 8:44 AM


Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as they offer different opportunities to brands

Shantanu David Nov 18, 2022 8:41 AM

PD vaghela?blur=25

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

exchange4media Staff Nov 17, 2022 6:27 PM


Brands are going to pause and play the wait-and-watch game going forward, say industry experts

Shantanu David Nov 17, 2022 9:11 AM

Kedar lele?blur=25

At WPP Commerce 2022, Kedar Lele, ED Customer Development, HUL & Head of CD- South Asia, explained how brands can successfully connect consumers, customers, and commerce to drive growth

exchange4media Staff Nov 17, 2022 9:08 AM


Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce platforms in the country and more

Javed Farooqui Nov 17, 2022 9:00 AM

Lodestar UM Logo?blur=25

The agency retains the media duties of the auto major for 5 more years following a multi-agency pitch

exchange4media Staff Nov 16, 2022 2:46 PM

Rajiv Dubey?blur=25

Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing page for views and why BARC should tackle this menace

Rajiv Dubey Nov 16, 2022 9:00 AM


Bhatia has been associated with the group for over 21 years  

exchange4media Staff Nov 16, 2022 8:56 AM


The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print and radio fared better

Kanchan Srivastava Nov 16, 2022 8:55 AM


The ministry has warned the MSOs that their inability to furnish the information will be viewed as a violation of registration conditions

exchange4media Staff Nov 16, 2022 8:21 AM

sanjay joshi?blur=25

Prior to this, Joshi spent more than three years as the Executive Director of Wonder Cement

exchange4media Staff Nov 16, 2022 8:17 AM