Feature News
Sen has promoted brands such as Camay Soap, Kalyan Jewellers and Lux Super Rich Shampoo
Tanya Dwivedi Nov 19, 2022 9:44 AM
The report will be unveiled at the e4m-Xaxis Programmatic Summit on December 16
exchange4media Staff Nov 19, 2022 8:43 AM
Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with the country's growth, its marketing strategies & the road ahead
Kanchan Srivastava Nov 18, 2022 9:03 AM
The government will soon work towards actioning the recommendations that come out of the report, the MIB Secretary said at the CII summit
exchange4media Staff Nov 18, 2022 8:48 AM
Gupta, Group CFO, HT Media, said the company's operating revenue rose 10% to Rs 344 cr
exchange4media Staff Nov 18, 2022 8:44 AM
Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as they offer different opportunities to brands
Shantanu David Nov 18, 2022 8:41 AM
Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
exchange4media Staff Nov 17, 2022 6:27 PM
Aggarwal is believed to take up a similar role at the South Korean company
exchange4media Staff Nov 17, 2022 9:29 AM
Brands are going to pause and play the wait-and-watch game going forward, say industry experts
Shantanu David Nov 17, 2022 9:11 AM
At WPP Commerce 2022, Kedar Lele, ED Customer Development, HUL & Head of CD- South Asia, explained how brands can successfully connect consumers, customers, and commerce to drive growth
exchange4media Staff Nov 17, 2022 9:08 AM
Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce platforms in the country and more
Javed Farooqui Nov 17, 2022 9:00 AM
The agency retains the media duties of the auto major for 5 more years following a multi-agency pitch
exchange4media Staff Nov 16, 2022 2:46 PM
Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing page for views and why BARC should tackle this menace
Rajiv Dubey Nov 16, 2022 9:00 AM
Bhatia has been associated with the group for over 21 years
exchange4media Staff Nov 16, 2022 8:56 AM
The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print and radio fared better
Kanchan Srivastava Nov 16, 2022 8:55 AM
The ministry has warned the MSOs that their inability to furnish the information will be viewed as a violation of registration conditions
exchange4media Staff Nov 16, 2022 8:21 AM
Prior to this, Joshi spent more than three years as the Executive Director of Wonder Cement
exchange4media Staff Nov 16, 2022 8:17 AM
