The fast-food giant is investing 30% of its consumer-facing spends on digital

Misbaah Mansuri Oct 10, 2019 8:39 AM

For Manjula Tiwari, CEO, Future Style Lab, marketing is all about spending on the right store location, understanding your customer and targeting them the right way

Naziya Alvi Rahman Oct 10, 2019 8:18 AM

Beotra will report to Praveen Someshwar, CEO and Managing Director, HT Media

exchange4media Staff Oct 9, 2019 6:01 PM

Prior to this, Sagar was Executive Director at Acue:iti

exchange4media Staff Oct 9, 2019 3:16 PM

Sagar Kapoor, CCO, Lowe Lintas, and Hari Krishnan, President, Lowe Lintas share how the agency has contributed to the success of Big Billion Days through its campaigns

Noel Dsouza Oct 9, 2019 8:55 AM

Ad insertions by Amazon India, which has been ranking as the number 1 advertiser for the past 2 weeks, rose from 14889 in week 38 to 30729 in week 39

exchange4media Staff Oct 9, 2019 8:52 AM

Manish Tiwary, VP - Category Management, Amazon India, talks about new growth parameters the Great Indian Festive Sale 2019 has recorded, marketing strategies and more

Shreshtha Verma Oct 9, 2019 8:49 AM

The Marketing Head of the digital payment platform talks about the rationale behind their ‘Scan any QR to pay using Paytm’ campaign, and more

Anjali Thakur Oct 9, 2019 8:42 AM

Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who don’t want to see a duopoly in ad platforms

Neeta Nair Oct 9, 2019 8:41 AM

Sir Martin Sorrell, Executive Chairman of S4 Capital, has been quoted by media reports as saying that the merger is a further step in creating a new era communications services leader

exchange4media Staff Oct 9, 2019 8:26 AM

The incorrect calculations had led advertisers to pay extra for video ads, reports said

exchange4media Staff Oct 9, 2019 7:49 AM

As per Comscore’s MMX Multi-Platform data for August 2019, while exchange4media’s Mobile Visitor Count stands at 6.98 lakh, for Desktop it is 1.06 lakh

exchange4media Staff Oct 7, 2019 1:22 PM

Chandy spoke about the rise of Chinese companies and how they challenge already established technology giants such as Google

exchange4media Staff Oct 7, 2019 8:53 AM

At Pitch CMO Summit held in Chennai on Friday, a panel of marketing experts discussed the topic of 'Privacy vs Personalization'

exchange4media Staff Oct 7, 2019 8:36 AM

According to the data, Amazon Online India is the top advertiser, leading with 10 per cent insertions

exchange4media Staff Oct 7, 2019 8:33 AM

J Ramesh, Joint Managing Director, Kali Aerated Water Works, speaks at the Pitch CMO Summit - Chennai, on 'Building a Personalized Connect with the Tamil Makkal'

exchange4media Staff Oct 7, 2019 8:30 AM

Li, CEO of OMD APAC, believes India is a priority market not only from the point of view of demand and expectations, but also opportunity

Naziya Alvi Rahman Oct 7, 2019 8:29 AM

At Pitch CMO Summit 2019, LV Navaneeth, CEO, The Hindu Group, spoke about Print: Taking The Personalized Route in his special address

exchange4media Staff Oct 7, 2019 8:14 AM

Nikki Mendonça, President of Accenture Interactive Operations, speaks about the unveiling of their ‘experience activation network’ in Mumbai

Shikha Paliwal Oct 7, 2019 7:45 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 5, 2019 9:30 AM