Feature News
ChillOut: The Senior VP at Wavemaker reveals her vices, the hobby she wants to pick up and her vacation plans
Single-window clearance for film shoots, introduction of anti-camcording provision in Cinematography Act to fight piracy also bring cheer
exchange4media Staff 02-February-2019
The campaign has been developed by BBDO India and the TVCs have been directed by Sukriti Tyagi
exchange4media Staff 02-February-2019
The launch of Hindi news channel is seen as part of the Networks strategy to tap into the massive opportunity that Hindi speaking market offers.
exchange4media Staff 01-February-2019
GroupM has been handling Britannia for over 5 years now. Prior to GroupM, the account was handled by Madison Media
Naziya Alvi Rahman 01-February-2019
Allan, Worldwide Chairman & CEO, MediaCom says right now India along with Philippines is the fastest growing consumer economy
At exchange4media's TV First Conference, Desai, Director-Marketing Operations Indian Sub-continent, P&G says we should gear up for a world where consumer platforms are not segregated but integrated
exchange4media Staff 01-February-2019
At TV First conference, Dasgupta, CEO, Broadcast Audience Research Council India said people spend 3 hours and 48 minutes watching TV every day including the youth demographic
exchange4media Staff 01-February-2019
Apte, the VP- Marketing at Castrol India speaks on ‘ABC of TV advertising in the ever evolving digital world’ at exchange4media TV First Conference
exchange4media Staff 01-February-2019
Vishal Parekh, Director - Sales of Verizon Media says through broader reach and innovation, digital marketers will find fresh success with native advertising in 2019
Vishal Parekh 01-February-2019
ZEEL, Diageo, Cipla Health Ltd and Policybazaar.com emerge as the other big winners of the night
exchange4media Staff 31-January-2019
The change is based on the recommendations of the Eighth Rate Structure Committee of the MIB
Manchanda, Director - Digital Marketing (Asia, Middle East and Africa), Bacardi explains how it is becoming imperative for brands to strategize at multiple levels to elevate engagement levels
The enba Awards 2018 will be held on Feb 16, 2019, at The Radisson Hotel, Noida
exchange4media Staff 31-January-2019
With the previous campaign being a blockbuster, we asked industry observers what they thought about the latest offering
Misbaah Mansuri 31-January-2019
From tax reforms to reduction in GST and rationalisation of import duties for equipment, take a look at what these business leaders are looking forward to
exchange4media Staff 31-January-2019
With 2019 general elections nearing, Budget 2019 will be the last tool for BJP Government to meet the expectations of common man and the corporate sector
I&B Ministry’s decision to allow private FM channels to broadcast All India Radio news on a trial basis hasn’t found many takers due to ‘lack of freedom and worries about monetisation’
Simran Sabherwal 30-January-2019
Pandey, celebrated adman and global chief creative officer at Ogilvy, shares anecdotes and secrets behind his iconic works for Cadbury, Fevicol and Vodafone
Misbaah Mansuri 30-January-2019
After Deepakjit Singh took over as CEO last year, the company has moved from a cost-based business model to a tech-share model that allows partners to share a part of their revenue with Amagi
exchange4media Staff 30-January-2019
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