Feature News

ChillOut: The Senior VP at Wavemaker reveals her vices, the hobby she wants to pick up and her vacation plans

Neethu Mohan 02-February-2019

Single-window clearance for film shoots, introduction of anti-camcording provision in Cinematography Act to fight piracy also bring cheer

exchange4media Staff 02-February-2019

The campaign has been developed by BBDO India and the TVCs have been directed by Sukriti Tyagi

exchange4media Staff 02-February-2019

The launch of Hindi news channel is seen as part of the Networks strategy to tap into the massive opportunity that Hindi speaking market offers.

exchange4media Staff 01-February-2019

GroupM has been handling Britannia for over 5 years now. Prior to GroupM, the account was handled by Madison Media

Naziya Alvi Rahman 01-February-2019

Allan, Worldwide Chairman & CEO, MediaCom says right now India along with Philippines is the fastest growing consumer economy

Neeta Nair 01-February-2019

At exchange4media's TV First Conference, Desai, Director-Marketing Operations Indian Sub-continent, P&G says we should gear up for a world where consumer platforms are not segregated but integrated

exchange4media Staff 01-February-2019

At TV First conference, Dasgupta, CEO, Broadcast Audience Research Council India said people spend 3 hours and 48 minutes watching TV every day including the youth demographic

exchange4media Staff 01-February-2019

Apte, the VP- Marketing at Castrol India speaks on ‘ABC of TV advertising in the ever evolving digital world’ at exchange4media TV First Conference

exchange4media Staff 01-February-2019

Vishal Parekh, Director - Sales of Verizon Media says through broader reach and innovation, digital marketers will find fresh success with native advertising in 2019

Vishal Parekh 01-February-2019

ZEEL, Diageo, Cipla Health Ltd and Policybazaar.com emerge as the other big winners of the night

exchange4media Staff 31-January-2019

The change is based on the recommendations of the Eighth Rate Structure Committee of the MIB

Ruhail Amin 31-January-2019

Manchanda, Director - Digital Marketing (Asia, Middle East and Africa), Bacardi explains how it is becoming imperative for brands to strategize at multiple levels to elevate engagement levels

Anjali Thakur 31-January-2019

With the previous campaign being a blockbuster, we asked industry observers what they thought about the latest offering

Misbaah Mansuri 31-January-2019

From tax reforms to reduction in GST and rationalisation of import duties for equipment, take a look at what these business leaders are looking forward to

exchange4media Staff 31-January-2019

With 2019 general elections nearing, Budget 2019 will be the last tool for BJP Government to meet the expectations of common man and the corporate sector

Dolly Mahayan 30-January-2019

I&B Ministry’s decision to allow private FM channels to broadcast All India Radio news on a trial basis hasn’t found many takers due to ‘lack of freedom and worries about monetisation’

Simran Sabherwal 30-January-2019

Pandey, celebrated adman and global chief creative officer at Ogilvy, shares anecdotes and secrets behind his iconic works for Cadbury, Fevicol and Vodafone

Misbaah Mansuri 30-January-2019

After Deepakjit Singh took over as CEO last year, the company has moved from a cost-based business model to a tech-share model that allows partners to share a part of their revenue with Amagi

exchange4media Staff 30-January-2019