Feature News
MRUC?blur=25

According to reports, the research body has returned the payment of the subscribers

exchange4media Staff Jul 22, 2020 9:45 AM

TobyJenner?blur=25

The Global CEO shared the outlook of the ad market, his assessment of recovery post pandemic and how Wavemaker has been shining through the storms

exchange4media Staff Jul 22, 2020 9:09 AM

NineYards?blur=25

Nine Yards is a communication consultancy that will weave a ‘She’ perspective into brands, say Iyer and Dattani

Neeta Nair Jul 22, 2020 9:05 AM

anushka virat?blur=25

Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement

Sonam Saini Jul 22, 2020 8:25 AM

Lara Balsara Vajifdar?blur=25

Guest Column: Lara Balsara Vajifdar, Executive Director, Madison World writes that with the right approach and mindset, women can achieve fulfilment in both personal and professional life

Lara Balsara Vajifdar Jul 22, 2020 8:17 AM

Hunar?blur=25

Through this initiative, Sri Adhikari Brothers used their channels Mastiii, Dabangg and MaiBoli along with digital platforms to call out to millions of COVID-hit migrants to showcase their talent

exchange4media Staff Jul 21, 2020 8:50 AM

consumerprotection?blur=25

Industry observers contend that it will all boil down to fair implementation of the law

Misbaah Mansuri Jul 21, 2020 8:47 AM

ipl?blur=25

Sources close to the decision makers told e4m that the schedule will be unveiled in next few days

Ruhail Amin Jul 21, 2020 8:44 AM

TV?blur=25

To keep up with the rise in ad volume, broadcasters are offering discounts, expected to continue till the festive season, say industry experts

Sonam Saini & Tasmayee Laha Roy Jul 21, 2020 8:36 AM

Creative Zone?blur=25

In today’s edition of e4m Creative Zone, we speak to Aalap Desai, NCD, mcgarrybowen India, on the virtual ad shoots, client budgets and more

Misbaah Mansuri Jul 20, 2020 9:08 AM

Farah Bookwala Vhora?blur=25

Guest Column: Communication expert Farah Bookwala Vhora writes that at the recent e-FICCI Frames, TRAI chairman made statements about the regulator that were inaccurate, contradictory, and defensive

Farah Bookwala Vhora Jul 20, 2020 9:03 AM

Walt Disney?blur=25

According to media reports, advertisements for video streaming platform Disney Plus have been paused on Facebook

exchange4media Staff Jul 20, 2020 8:38 AM

kevinVaz?blur=25

Vaz, CEO, Regional Entertainment Channels, Star India, says Star Jalsha has witnessed a 93% recovery compared to pre-lockdown levels

Simran Sabherwal Jul 20, 2020 8:19 AM

BBC?blur=25

BBC Studios’ SVP and GM, South and Southeast Asia, Ryan Shiotani speaks about the re-launch of Cbeebies channel in India after eight years

Sonam Saini Jul 20, 2020 8:15 AM

gulfoil?blur=25

#GulfGetMovingAgain emphasizes on a positive tomorrow as the world hits the restart button with a new mindset

exchange4media Staff Jul 18, 2020 9:31 AM

martech?blur=25

On the MarTech League Fridays virtual panel, industry experts spelled out which tools a modern-day marketer should use to enhance consumer experiences

exchange4media Staff Jul 18, 2020 8:49 AM

ASCI?blur=25

With the provisions of the act in place, the regulatory body said that it will play a complementary role in promoting responsible advertising

exchange4media Staff Jul 18, 2020 8:39 AM

nielsen?blur=25

The fourth edition of 'COVID-19 Evolving Consumer Trends' says that FMGC industry in India exhibited signs of rebound in June to pre-COVID levels

exchange4media Staff Jul 17, 2020 3:17 PM

kulmeet bawa?blur=25

Prior to this, Bawa was the Chief Operating Officer for Resulticks where he led the growth strategy for the organization

exchange4media Staff Jul 17, 2020 12:17 PM