Conceptualised by Mullen Lintas, the campaign will be featured across all genres of TV, major Radio stations, OOH in 17 cities and Print

exchange4media Staff Feb 8, 2020 10:06 AM

The TVC is on air across multiple media touch points including TV, OTT and other digital platforms

exchange4media Staff Feb 8, 2020 9:33 AM

The campaign aims to reach out to new users and get them to experience the classifieds marketplace in India

exchange4media Staff Feb 8, 2020 9:15 AM

The campaign targets the digital audience who only understand saving in terms of discounts, offers and cashback

exchange4media Staff Feb 8, 2020 7:55 AM

The three TV films will be aired in the brand’s target markets of North & East India, with special focus on Delhi, Haryana, Uttar Pradesh, Jharkhand, and Bihar

exchange4media Staff Feb 8, 2020 7:28 AM

Advertising spends on e-commerce platforms crossed Rs 2,100 crore in 2019; spend pool expected to grow at CAGR of 44% to reach Rs 18,700 crore by 2025, say industry experts

Shikha Paliwal Feb 7, 2020 8:28 AM

Operating income stood at €1267 million compared to €1303 million in 2018

exchange4media Staff Feb 7, 2020 8:16 AM

Incumbent agencies FCB Ulka and Publicis Worldwide India are also participating in the pitch

Neeta Nair Feb 7, 2020 8:14 AM

The newly-slated council code clearly defines what constitutes prohibited content and how to classify content, apart from stressing on the need for better parental or access controls

Tasmayee Laha Roy Feb 7, 2020 8:03 AM

Gupta was appointed as Uber's Marketing Head in March last year and oversaw marketing initiatives for Rides and Eats Business for India and South Asia

exchange4media Staff Feb 6, 2020 5:11 PM

The Pitch CMO Summit – Mumbai will be held on Friday, February 28, 2020, at the Taj Santacruz

exchange4media Staff Feb 6, 2020 8:42 AM

Hotstar, Voot, Jio, and SonyLiv have launched the Digital Curated Content Complaint Council (DCCCC) but several OTT players were conspicuous by their absence

exchange4media Staff Feb 6, 2020 8:32 AM

The sponsors, among them being Vivo, Dream11 and Coca-Cola India, have together taken up advertising space worth Rs 800-900 crore, according to media reports

exchange4media Staff Feb 6, 2020 8:27 AM

Industry observers indicate people moving to newer sectors, non-existence of an entrepreneurial culture and lack of investment in nurturing talent as some of the reasons leading to the situation

Misbaah Mansuri Feb 6, 2020 8:15 AM

Priti Joshi, Vice President of Strategy, Bumble, talks about the growth of the brand and how they are popularizing it in India

Tasmayee Laha Roy Feb 6, 2020 8:11 AM

For the launch of the Seltos in India, Kia Motors extensively made use of social media to engage with consumers. Gopa Kumar –COO-Isobar India talks about the success of the campaign

Shikha Paliwal Feb 5, 2020 8:33 AM

Deputy Chairman of the Rajya Sabha Harivansh Narayan Singh will chair enba 2019, joined by 36 other jury members from diverse fields

exchange4media Staff Feb 5, 2020 8:23 AM

While some industry players say broadcasters have started cutting budgets for content, others shared that the emphasis is still on producing good content but an impact in the future can’t be ruled out

Sonam Saini Feb 5, 2020 8:21 AM

With memes, snackable video content, hashtags and a video series, AAP is leveraging its social media presence like never before

Tasmayee Laha Roy Feb 5, 2020 8:14 AM

The existing Hotstar VIP/Premium services will be rebranded as Disney+Hotstar

Sonam Saini Feb 5, 2020 7:56 AM