According to sources, channels like 9X Jalwa and Showbox are among the few who have withdrawn from Prasar Bharati’s DTH Platform due to the I&B ministry not providing them a waiver on carriage fees

Sonam Saini May 12, 2020 8:53 AM

Harshad Rajadhyaksha and Kainaz Karmakar talk to exchange4media on completing 10 years of a unique creative partnership at Ogilvy

Srabana Lahiri May 12, 2020 8:47 AM

While some regional newspapers saw a hike in total readership, others witnessed growth in average issue readership. Some popular brands from across the country saw a growth in both TR and AIR

Tasmayee Laha Roy May 12, 2020 8:26 AM

In this edition of our series Beating All Odds, Anil Dua, Executive Director and Group CEO, DishTV India Limited, speaks to Neeta Nair on how the brand is dealing with the lockdown

Neeta Nair May 12, 2020 7:50 AM

Nick Lawson will succeed him as global CEO, effective 1 July 2020

exchange4media Staff May 12, 2020 6:55 AM

At e4m e-Conclave 2020, Agarwal, MD & CEO of Lenovo India, discusses with Dr Annurag Batra whether the pandemic has made brands more agile

exchange4media Staff May 11, 2020 9:33 AM

Among the other names who have seen an uptick in readership are -  Filmfare, The Sportstar, Ananda Vikatan, Champak, Balarama and Kumudam

exchange4media Staff May 11, 2020 8:51 AM

Though the kids' broadcasters were already preparing for the summer content line up, the early planning since the beginning of the year has helped them to function smoothly

Sonam Saini May 11, 2020 8:50 AM

In today's 'Beating All Odds', Chetan Mahajan, Founder & CEO of The Mavericks, speaks to Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman May 11, 2020 8:46 AM

BARC says it is mindful of the situation and has already introduced multiple cost-cutting measures & will continue to review them regularly

Naziya Alvi Rahman May 11, 2020 8:18 AM

Roshan Abbas, Co-Founder-Kommune, MD-Geometry Encompass, and Brian Tellis, Co-Founder & Group CEO, Fountainhead, MKTG discuss how Experiential will shape up in this zero-touch world

exchange4media Staff May 9, 2020 10:36 AM

The campaign, which has been co-created with Gajraj Rao, is a new chapter in the Voltas’ Maha Adjustable story and maintains its quirky tone

exchange4media Staff May 9, 2020 10:14 AM

Marketing industry experts share insights on countering COVID impact with product innovations & understanding consumer motivations

exchange4media Staff May 9, 2020 10:03 AM

Malhotra, the agency’s Founding Partner & CEO, will now be leading all operations in the wake of Pratap Bose’s exit

exchange4media Staff May 9, 2020 9:58 AM

While the first five players in most categories have remained consistent in terms of their rankings, Daily Thanthi and Lokmat at the sixth and seventh positions have both seen an increase in their TR

exchange4media Staff May 9, 2020 9:21 AM

Kenneth Pao, Executive Managing Director, APAC, Criteo, takes us through the company’s report on changing consumer behaviour during COVID-19 Christina Moniz

Christina Moniz May 8, 2020 9:12 AM

The additional number of meters, if installed, may cost BARC over Rs 50 crore annually and all stakeholders have questioned the source of funding for the same

Tasmayee Laha Roy May 8, 2020 8:53 AM

In today's edition of 'Beating All Odds', Pawan Jailkhani, Chief Revenue Officer of 9X Media, speaks with Naziya Alvi Rahman, Editor of e4m

Naziya Alvi Rahman May 8, 2020 8:36 AM

With this investment, Jio Platforms now has an equity value of Rs 4.91 lakh crore and an enterprise value of Rs 5.16 lakh crore

exchange4media Staff May 8, 2020 7:54 AM

Ajay Mehta, Nikhil Mayne and Samraat Kakkar to take on new leadership roles in major rejig announced by Mindshare

exchange4media Staff May 7, 2020 1:38 PM