Feature News
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Guest Column: Sandeep Goyal, Chairman of Mogae Group, recounts the industry's previous brushes with TRP tampering and shares his views on the recent controversy

Sandeep Goyal Oct 13, 2020 9:12 AM


Advertisers or media agencies so far have not taken any decision on the same, however, there have been private informal conversations and inquiries from clients on the issue

Naziya Alvi Rahman Oct 13, 2020 9:01 AM


Industry observers weigh in on the spot that shows a Hindu woman married into a Muslim family all set for her baby shower

Misbaah Mansuri Oct 13, 2020 7:57 AM

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The top execs Namboodiri served as business head – regional sports network; Mathrani was the CMO; and Rupali Fernandes was EVP, Emerging Sports

exchange4media Staff Oct 13, 2020 7:52 AM


Sanjog Gupta, Executive Vice President of Star TV Network, will be heading the sports division now

Sonam Saini Oct 12, 2020 5:59 PM

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The BARC CEO has issued a letter saying, the measurement body continues to strengthen its vigilance mechanism and leverage data science to ensure the audience estimates reflect actual viewership

exchange4media Staff Oct 12, 2020 9:33 AM

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Guest Column: Mehta, former president of Editors Guild of India & ex-member of Press Council of India, writes how the recent TRP scam is affecting the credibility of the news business

Alok Mehta Oct 12, 2020 9:32 AM


Whether it was the landing page issue, TV 9’s "unusual" rise in ratings or the most recent TRP scam, there have been several occasions this year when BARC found itself in a tight spot

exchange4media Staff Oct 12, 2020 9:15 AM


Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season

Misbaah Mansuri Oct 12, 2020 9:12 AM


Advertisers bank on TRP to zero in on not just a particular channel but also the genre and programmes they want to spend their dollars on

Tasmayee Laha Roy Oct 12, 2020 9:04 AM

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At the MarTech League webinar, panellists discussed how mobile has become one of the primary tools of customer engagement for marketers in recent times

exchange4media Staff Oct 10, 2020 9:41 AM

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Guest Column: Sandeep Goyal, Founder & Chairman of the Mogae Group, remembers DK Bose as a man who lived more by his heart than his rational mind

Sandeep Goyal Oct 10, 2020 8:11 AM

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Colleagues and friends remember Bose as a pioneer in rural communication and a compassionate and humble being

exchange4media Staff Oct 10, 2020 7:58 AM

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Sibal was speaking to Kailashnath Adhikari, MD, Governance on his Visionary Talk series

exchange4media Staff Oct 9, 2020 10:45 PM

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Guest Column: Sajal Mukherjee, Director, Apeejay Institute of Mass Communication, recounts Bose's immense contribution

Sajal Mukherjee Oct 9, 2020 10:40 PM


Industry watchers weigh in if the recent drug scandal could impact the brand value and endorsement earnings of those named

Misbaah Mansuri Oct 9, 2020 9:21 AM


We dwell in detail on the few speculations doing rounds on Uday Shankar's future course

exchange4media Staff Oct 9, 2020 9:21 AM


Part of this shift towards digital is led by the marketer mindset of getting maximum bang for the buck, and digital allows just that

Ruhail Amin Oct 9, 2020 9:08 AM


The latest police investigation into accusations of tampering of BARC data has once again brought the issue of TV measurement into the forefront

exchange4media Staff Oct 9, 2020 8:55 AM


With the official opening of the events industry, and cinemas permitted to operate post October 15 in most states, we evaluate the future of cinema advertising and brand activations

Eularie Saldanha Oct 9, 2020 8:28 AM