Feature News
e4m Creative Zone with Pallavi Chakravarty, ECD, Taproot Dentsu?blur=25

In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse

Misbaah Mansuri Jul 27, 2020 8:54 AM

TV?blur=25

Industry experts believe the sector is already going through a rough phase due to COVID and implementation of NTO 2.0 will further put pressure on the business

Sonam Saini Jul 27, 2020 8:51 AM

Farid Ahsan?blur=25

Co-founder Farid Ahsan says ShareChat’s biggest focus now is on driving good performance advertisements and solutions for brands

Tasmayee Laha Roy Jul 27, 2020 8:45 AM

e4m?blur=25

exchange4media has launched Content Upfront with its Festival Edition to be held on August 12-14

exchange4media Staff Jul 27, 2020 8:08 AM

Sudhir Chaudhary?blur=25

As part of the exchange4media and samachar4media media leadership series, Chaudhary, Editor-in-Chief of Zee News & WION CEO, shares more on his eight-year journey with Zee News

exchange4media Staff Jul 27, 2020 8:07 AM

MarTech Fridays?blur=25

As part of the e4m MarTech League Friday virtual roundtable, experts shared how marketers can apply creative thinking to adapt to the new normal

exchange4media Staff Jul 25, 2020 8:39 AM

KaranTaurani?blur=25

According to Taurani, ad spends too will see a negative impact due to the transition phase, just like it did during NTO 1.0

exchange4media Staff Jul 25, 2020 8:38 AM

trai?blur=25

TRAI directs broadcasters to publish details such as maximum retail price per month of channels on their websites

exchange4media Staff Jul 24, 2020 8:44 PM

prasar?blur=25

The allotment will be done on pro-rata basis for the period from August 6, 2020 to March 31, 2021

exchange4media Staff Jul 24, 2020 6:59 PM

puntgoenka?blur=25

The MD & CEO of ZEE Entertainment Enterprises Ltd. shares the company's vision in an open letter written to shareholders

exchange4media Staff Jul 24, 2020 6:25 PM

OOH Audience Measurement System?blur=25

Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent

Noel Dsouza Jul 24, 2020 8:54 AM

shonali chakravarthy?blur=25

Chakravarty, Head of Communications, APAC at Lenovo’s Data Center Group talks about her 'to-do' list as the new APAC Head, challenges to communicators operating in diverse geographies and more

Nafisa Shaheen Jul 24, 2020 8:24 AM

Twitter?blur=25

34% Year-over-Year growth in monetizable Daily Active Usage and total revenue of $683 million

exchange4media Staff Jul 24, 2020 7:38 AM

EY Survey?blur=25

The survey reveals that while there has been an increase in adoption of the digital medium, newspapers remain most-trusted platform

exchange4media Staff Jul 23, 2020 3:44 PM

digital?blur=25

The ad spends of e-commerce players, both marketplaces and D2C brands, were the first ones to bounce back

Tasmayee Laha Roy Jul 23, 2020 8:25 AM

HiPi?blur=25

The mandate includes managing the mainline, digital, social and experiential brand requirements

Neeta Nair Jul 23, 2020 8:21 AM

TAM ads?blur=25

A comparison with Week 28 shows the number of new brands has also increased by 8%, with WhatsApp leading among the fresh names

exchange4media Staff Jul 23, 2020 8:12 AM

Martin o halloran?blur=25

Justin Thomas-Copeland has been named as CEO of DDB's North America region

exchange4media Staff Jul 23, 2020 7:39 AM

goenka?blur=25

He has cited "preoccupation" as the reason for his resignation from the company's board

exchange4media Staff Jul 22, 2020 4:39 PM