Feature News

The ‘Made For This’ campaign is for the brand’s revamped collection of timepieces, leather goods, and jewellery

e4m Staff Sep 16, 2023 8:44 AM

Rana Barua?blur=25

Partha Sinha will continue as a member of the managing committee as the immediate past president

e4m Staff Sep 15, 2023 4:23 PM


As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data or Raw Level Data

e4m Staff Sep 15, 2023 9:22 AM


The bill is likely to be addressed after next year's general elections

e4m Staff Sep 15, 2023 9:20 AM


The SAT hearing for Punit Goenka's appeal against the Sebi order has been postponed to September 27

e4m Staff Sep 15, 2023 9:12 AM

Rohit Ohri?blur=25

As Ohri looks forward to his new role as Global Partner at FCB, he shares his thoughts about the new partnerships forging at FCB India, his equation with CEO Dheeraj Sinha and more

Neeta Nair Sep 15, 2023 9:09 AM


As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q1 FY24. Veterans from the industry share the cause & effect of the situation

Chehneet Kaur Sep 15, 2023 8:33 AM


Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content

Kanchan Srivastava Sep 14, 2023 9:13 AM


The regulatory body is looking to deliberate on MIB overseeing the content regulation and MeitY handling the carriage part, the report says

e4m Desk Sep 14, 2023 8:53 AM


Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram

Shantanu David Sep 14, 2023 8:31 AM


The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords

Tanzila Shaikh Sep 14, 2023 8:27 AM


Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and providing it to customers, which is harming the industry

Aditi Gupta Sep 13, 2023 9:01 AM


India’s top digital news publishers gear up to safeguard their intellectual property

Kanchan Srivastava Sep 13, 2023 8:44 AM

Shankar Prasad, Founder & CEO of Plum Goodness?blur=25

In this instalment of e4m D2C Revolution series, Shankar Prasad, Founder & CEO of Plum Goodness discusses why it's key to stay consistent in terms of brand as well as product

Sohini Ganguly Sep 12, 2023 11:37 AM


Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and more

Ritika Raj Sep 12, 2023 8:58 AM

Mark Read?blur=25

The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more

Naziya Alvi Rahman Sep 12, 2023 8:56 AM