Feature News

Publicis Groupe reported organic growth of +0.8% in 2018, despite attrition in traditional advertising in the USA. The group also confirmed its 2020 objective of +4% organic growth

exchange4media Staff 1 week ago

Singh, Founder & Director, MedLife spoke about recent acquisition of MedLabs and how they will consolidate diagnostic business by integrating its technology platform & logistics strengths

Neethu Mohan 1 week ago

TRAI Chairman R S Sharma said assumptions made in CRISIL report were “wrong and unrealistic” and hence the conclusions incorrect 

exchange4media Staff 1 week ago

With the two important events competing to get audience attention, we asked experts about the impact of elections on IPL

Ruhail Amin 1 week ago

The car has been Indian households' favourite for generations since the brand began operations in India in 1997 

Dolly Mahayan 1 week ago

The overall revenue of Google parent Alphabet grew by 22% to $39.27 billion. According to reports, of the $39.27 billion revenues, $32.6 billion was accrued from advertising

exchange4media Staff 1 week ago

For Rs 50 crore, Star India will give the advertiser the option of choosing between mid-roll and/or pre-roll ads, social media branded cards, or the gaming feature of Watch n’Play

Venkata Susmita Biswas 1 week ago

Sharma, Chief Marketing Officer, Pidilite, gives a peek into the inner workings of the brand’s marketing and how it has managed to stay relevant

Samarpita Banerjee 1 week ago

Kargutkar has joined tech firm Vakrangee Ltd as Chief Marketing Officer

exchange4media Staff 1 week ago

Revenue from Operations grew by 15% YoY to Rs 1,861 crore. EBITDA grew by a healthy 16%, while PAT growth came in at 12% due to higher tax expense

exchange4media Staff 1 week ago

Move as part of process to strengthen national editorial team ahead of General Elections

exchange4media Staff 1 week ago

With the date for the complete migration to the new TRAI framework now pushed to Feb 13, advertisers have issued Release Orders in parts and not for the entire month

Simran Sabherwal 1 week ago

With the expected footfalls this year being over 12 crore, it is a goldmine of opportunity for brands to build recall

Misbaah Mansuri 1 week ago

Sharma, MD, Anchor Electricals, spoke on the topic 'Television Advertising in the Digital World' at the recently held fifth edition of the Prime Time Awards and TV First conference in Mumbai

Ruhail Amin 1 week ago

Issuing an apology before deleting the erroneous social media post can restrict the damage to the image of the brand and the influencer, say experts

Dolly Mahayan 1 week ago

A candid chat with the creative duo - Sumanto Chattopadhyay, Chairman & CCO, and VS Srikanth, CEO of 82.5 Communications reveals they have their feet planted firmly on the ground of Indianness

Misbaah Mansuri 1 week ago

Ananth Narayanan delivered the 38th year Ayaz Peerbhoy Memorial Lecture. He spoke on 'Building disruptive digital brands’

exchange4media Bangalore Bureau 1 week ago

Harvest TV News will stand against the cacophony, innuendos and insults that we witness on TV daily, says Choudhry, President, Veecon Media and Broadcasting Ltd

Ruhail Amin 1 week ago

Free-To-Air (FTA) channels look to benefit in TRAI's new tariff regime on account of being in the base pack, but will this also lead to increased ad-rates for them?

Simran Sabherwal 1 week ago

Jaipur Rugs, a 40-year-old social enterprise uses Google My Business, Google Ads, social media tools, and an e-commerce portal to drive sales

Venkata Susmita Biswas 1 week ago