Feature News

Bansal, Director of Pitaara TV, talks to exchange4media about finding the right space in the regional movie channel market and more

Moumita Bhattacharjee 1 week ago

Prior to this role Madhvani used to lead Entertainment Partnerships at Twitter India

Ruhail Amin 1 week ago

At YouTube’s annual flagship event Brandcast, CEO Susan Wojcicki said India has 265 million monthly active users

exchange4media Staff 1 week ago

In a chat with exchange4media, Ajay Gahlaut, CCO & MD Publicis Worldwide India, and Srija Chatterjee, MD, Publicis Worldwide India, talk about winning new accounts and re-entering the awards game

Neeta Nair 1 week ago

On TV, Telugu Desam Party takes the lead with 61% ad insertion share, followed by YSR Congress Party at 16% and Congress at 7%

exchange4media Staff 1 week ago

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward

Noel Dsouza 1 week ago

Jaskaran Kapany, Vice President, Paytm tells us more about the reasons behind associating with cricket and how they are planning to leverage the current IPL season

Dolly Mahayan 1 week ago

Vats, Group CEO & MD, Viacom 18, says their strategy is to be screen, platform and pipe agnostic storytellers 

Moumita Bhattacharjee 1 week ago

Guest Column: Narang, President, Dentsu One says the move of Accenture acquiring Droga 5 is probably one of the left brain & right brain being brought to work together in tandem like nature intended

Harjot Singh Narang 1 week ago

Bhat, MD, Titan Company Limited in a free-wheeling chat talks about the growth of the brand, serving the aspiring Indian and looks back at his over three-decade stint at Titan

Simran Sabherwal 1 week ago

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan 1 week ago

Pizza for Rs 99 will have a high-voltage TV and digital campaign, says Gaur, Pizza Hut Chief Brand & Customer Officer, India Subcontinent

Shweta Raaj Singh 1 week ago

Guest Column: George Kovoor, Head of Digital Creative, Ogilvy, Mumbai examines Accenture's recent acquisition of advertising agency Droga 5 and its impact on the advertising industry

George Kovoor 1 week ago

According to Facebook’s latest Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year

exchange4media Staff 1 week ago

Early last week, Accenture announced that New York-based agency Droga5 would become a part of Accenture Interactive, which Accenture calls its experience agency

Tasmayee Laha Roy 1 week ago

Mass appeal, constant reinvention and hard work, say experts, have made him the face of several brands like Malabar Gold, MCR Dhotis, LG Electronics and Hotstar

Neethu Mohan 1 week ago

ChillOut: Raghavan, MD, Landor Associates is a voracious reader & a sleep evangelist who spends a lot of time convincing family and friends to invest more time in sleep

Shweta Raaj Singh 06-April-2019

The campaign has been conceptualized by Sanjana Desai and the Mothers’ Recipe team along with Triton communications and is LIVE on platforms such as YouTube and Facebook

exchange4media Staff 06-April-2019

The campaign, conceptualised by Lowe Lintas, celebrates even the little efforts that we make every day to address our basic necessities, which otherwise go unnoticed

exchange4media Staff 06-April-2019

Twitterati can win upto Rs 1 Lakh ixigo money based on their Twitter clout

exchange4media Staff 06-April-2019