Feature News
The ‘Made For This’ campaign is for the brand’s revamped collection of timepieces, leather goods, and jewellery
e4m Staff Sep 16, 2023 8:44 AM
Partha Sinha will continue as a member of the managing committee as the immediate past president
e4m Staff Sep 15, 2023 4:23 PM
As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data or Raw Level Data
e4m Staff Sep 15, 2023 9:22 AM
The bill is likely to be addressed after next year's general elections
e4m Staff Sep 15, 2023 9:20 AM
The SAT hearing for Punit Goenka's appeal against the Sebi order has been postponed to September 27
e4m Staff Sep 15, 2023 9:12 AM
As Ohri looks forward to his new role as Global Partner at FCB, he shares his thoughts about the new partnerships forging at FCB India, his equation with CEO Dheeraj Sinha and more
Neeta Nair Sep 15, 2023 9:09 AM
As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q1 FY24. Veterans from the industry share the cause & effect of the situation
Chehneet Kaur Sep 15, 2023 8:33 AM
Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content
Kanchan Srivastava Sep 14, 2023 9:13 AM
The regulatory body is looking to deliberate on MIB overseeing the content regulation and MeitY handling the carriage part, the report says
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Shantanu David Sep 14, 2023 8:31 AM
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords
Tanzila Shaikh Sep 14, 2023 8:27 AM
Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and providing it to customers, which is harming the industry
Aditi Gupta Sep 13, 2023 9:01 AM
India’s top digital news publishers gear up to safeguard their intellectual property
Kanchan Srivastava Sep 13, 2023 8:44 AM
In this instalment of e4m D2C Revolution series, Shankar Prasad, Founder & CEO of Plum Goodness discusses why it's key to stay consistent in terms of brand as well as product
Sohini Ganguly Sep 12, 2023 11:37 AM
Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and more
Ritika Raj Sep 12, 2023 8:58 AM
The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more
Naziya Alvi Rahman Sep 12, 2023 8:56 AM
