Feature News
Pitch Madison Advertising Report 2020?blur=25

Gear up for one of the most awaited evenings - the unveiling of the Pitch Madison Advertising Report 2020, at the Taj Santacruz, Mumbai

exchange4media Staff Feb 13, 2020 8:38 AM

TV?blur=25

Few broadcasters have reportedly been bypassing Free Dish regulations and causing Prasar Bharati a loss of nearly Rs 60 crore in a year

exchange4media Staff Feb 13, 2020 8:37 AM

Valentines Day Ad Campaigns?blur=25

In this season of love, brands curate innovative marketing strategies to draw in consumers with clutter-breaking campaigns

exchange4media Staff Feb 13, 2020 8:36 AM

82.5 Communications turns one?blur=25

Piyush Pandey believes 82.5 filled the position of a truly Indian agency that was lying vacant

exchange4media Staff Feb 13, 2020 8:18 AM

Dish TV?blur=25

The advertisement income stands at Rs 12 crore for the quarter ended December 2019

exchange4media Staff Feb 12, 2020 5:12 PM

Jaikishin Chhaproo?blur=25

Chhaproo, Head of Media & PR, Personal Care Products Business Division, ITC, one of the members of the jury for e4m OOH 40 Under 40 Awards, talks about the trends and challenges in the OOH sector

Noel Dsouza Feb 12, 2020 8:37 AM

Enba?blur=25

For the 12th edition of the broadcast awards, enba introduces its eminent list of speakers from the world of media and politics

exchange4media Staff Feb 12, 2020 8:33 AM

e4m play?blur=25

The awards will honour the best in the digital video, audio content and OTT space

exchange4media Staff Feb 12, 2020 8:31 AM

digital ads?blur=25

We asked experts on the likely implications of the recent moves by tech and social media companies towards providing users control of their digital footprint

Shikha Paliwal Feb 12, 2020 8:10 AM

IPL 2020?blur=25

According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

exchange4media Staff Feb 12, 2020 8:05 AM

Colors TV?blur=25

Colors TV continued to be the most-watched pay-TV channel across Hindi GEC in week 4

exchange4media Staff Feb 11, 2020 8:37 AM

panasonic?blur=25

The agency will drive the creative strategy across both offline and digital media in India

Misbaah Mansuri Feb 11, 2020 8:20 AM

DD Free Dish?blur=25

Prasar Bharati CEO Shashi Shekhar Vempatti says the focus is to bring in more diversity among participating channels while sustaining the current revenue

Tasmayee Laha Roy Feb 11, 2020 8:00 AM

NDTV?blur=25

NDTV's television business has clocked a profit of Rs 6.66 crore in Q3 FY20; its best Q3 in more than a decade

exchange4media Staff Feb 11, 2020 7:28 AM

Gour Gupta Tribes?blur=25

Gupta, CEO of The Max and MD of Tribes Group, sheds light on the driving force behind the company, their targeted clientele and the key focus of Tribes in 2020

Anjali Thakur Feb 10, 2020 8:41 AM

Gary Teo?blur=25

Gary Teo, Managing Director, Experiences & Technology, Asia, VMLY&R, spoke of how brands should adopt the dynamic nature of Customer Experience in a culture of convergence

Misbaah Mansuri Feb 10, 2020 8:33 AM

MxPlayer?blur=25

The Times Internet-owned MX Player already has over 175 mn MAUs and is looking to launch 20 originals in various languages by March 2020

Shikha Paliwal Feb 10, 2020 8:27 AM

IPL 2020?blur=25

Sources claim Star is expected to run only one match on weekends as against two in the previous seasons, and hence will add up to eight extra days to the tournament time

exchange4media Staff Feb 10, 2020 8:17 AM

BARC?blur=25

As per BARC data for Week 4, brands have witnessed a 5.43% increase in total ad insertions compared to previous week; while HUL tops among advertisers, Lux Toilet Soap leads among brands

exchange4media Staff Feb 10, 2020 7:36 AM