Feature News
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There's been a 40% increase in the purchases compared to the same quarter in 2020

Javed Farooqui Apr 2, 2021 8:51 AM

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Kanungo, Director-Brand & Marketing Strategy, Games24x7, says the company will run ads on TV, Disney + Hotstar, digital platforms and traditional performance marketing channels during live IPL matches

Misbaah Mansuri Apr 2, 2021 8:34 AM

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The latest expansion now pushes the total number of MPEG-2 slots from 88 to 94

Tasmayee Laha Roy Apr 2, 2021 8:25 AM

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As per a TAM AdEx report, ad volumes of the category on TV grew by 5% in 2020 over 2019

exchange4media Staff Apr 2, 2021 7:59 AM

April Fools?blur=25

From mock products to practical jokes, here's how brands kept the spirit of the day alive

Mansi Sharma Apr 2, 2021 7:43 AM

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The company is reportedly planning to list at Nasdaq by the end of the fourth quarter of this calendar year and expecting a $14-15 billion valuation, according to media reports

exchange4media Staff Apr 1, 2021 9:35 AM

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Radio industry leaders discuss their IPL advertising plans, associations with teams, and the potency of media spends on the medium during the cricketing season

Noel Dsouza Apr 1, 2021 8:58 AM

Hyundai's Virat Khullar?blur=25

Hyundai's Virat Khullar, and Innocean Worldwide India's Shiveshwar Raj Singh and Vivek Srivastava talk about leveraging the incoming IPL 2021 for Hyundai's smart cars campaigns

Raushni Bhagia Apr 1, 2021 8:50 AM

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While most ad agencies admitted to participating in the festival, they noted that they were doubtful whether Cannes Lions should take place as an in-person event this year

Misbaah Mansuri Apr 1, 2021 8:25 AM

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The producers of several shows said that they are strictly following SOPs and taking all necessary precautions on the sets to provide undisrupted entertainment to their audience

Sonam Saini Apr 1, 2021 8:22 AM

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The 13th edition of the event was held on March 27 at ITC Maurya, New Delhi

exchange4media Staff Mar 31, 2021 9:07 AM

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According to Malani, Executive VP & Chief Marketing Officer, Polycab, post IPL, awareness for the brand saw 49% higher scores in the exposed group

Dipali Banka Mar 31, 2021 8:54 AM

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Total count of sponsors now stands at 17-- four co-presenting sponsors and 13 associate sponsors

exchange4media Staff Mar 31, 2021 8:34 AM

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The emergence of Amazon, Flipkart, Paytm and Snapdeal as key advertising channels signals a shift in consumer behaviour as more shoppers take to online shopping

Javed Farooqui Mar 31, 2021 8:14 AM

Rahul Roy-Chowdhury?blur=25

Chowdhury has spent 14 years with Google where he was Vice President of Product Management

exchange4media Staff Mar 31, 2021 8:06 AM

FICCI-EY report?blur=25

Video paid subscribers will cross 50 million by 2023 and audio subscribers will reach 4 to 5 million by that time

exchange4media Staff Mar 30, 2021 9:00 AM

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From Surf Excel to Burger King, these Holi-themed ads hit the right spot

Misbaah Mansuri Mar 30, 2021 8:44 AM

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In a chat with e4m, Navin Khemka, CEO South Asia at MediaCom, gets talking about new business wins, game plan for Vivo this IPL, lack of measurement for news channels and more 

Naziya Alvi Rahman Mar 30, 2021 8:32 AM

harshil dhingra?blur=25

Dhingra, Chief Business Officer of Public App, says that the Chinese app ban didn't dent the app's popularity since it operates on an entirely different segment

Tasmayee Laha Roy Mar 30, 2021 8:24 AM

PhonePe campaign?blur=25

The brand's ‘Karte Ja Bhadte Ja’ series of adverts that ran during the IPL on TV, featuring brand ambassadors Aamir Khan and Alia Bhatt, received a tremendously positive response

Dipali Banka Mar 30, 2021 8:21 AM