Feature News
GIPHY?blur=25

The social networking giant has said in a blog that it plans to further integrate the GIF library into Instagram

exchange4media Staff May 16, 2020 9:36 AM

Red label?blur=25

The TVC attempts to spread the message - ‘Being told to stay alone is not the same as being left alone'

exchange4media Staff May 16, 2020 9:25 AM

e4m webinar powered by Myelin Foundry: Transforming Viewer Experience on OTT using Artificial Intelligence?blur=25

Industry experts were speaking at e4m webinar powered by Myelin Foundry on 'Transforming Viewer Experience on OTT using Artificial Intelligence'

exchange4media Staff May 16, 2020 9:19 AM

Webinar?blur=25

At a recent webinar Sunil Lulla, BARC; George Varghese, Indian Express; Abraham Thomas, RBNL, Avinash Pandey, ABP News Network & Pradeep Dwivedi, Eros, shared insights on the COVID-19 impact

exchange4media Staff May 16, 2020 9:11 AM

Amitabh Bachchan Muthoot Gold Loan?blur=25

The integrated campaign is a series of different TVCs which will be rolled out on digital platforms as well as across traditional media

exchange4media Staff May 16, 2020 8:06 AM

Beating All Odds?blur=25

In today’s edition of Beating All Odds, Amer Jaleel, Group CCO and Chairman of MullenLowe Lintas Group, speaks to Neeta Nair

Neeta Nair May 15, 2020 9:23 AM

MiQ report?blur=25

According to the report, Desktop consumption has increased by 8.3% while usage of Mobile Phones and Tablets dropped by 1.1% and 0.7% respectively

exchange4media Staff May 15, 2020 8:37 AM

Girish Agarwal?blur=25

With IRS figures showing Dainik Bhaskar on a growth trajectory, Agarwal, Promoter-Director of the Group, talks about the brand’s success story, changing dynamics of newspaper readership and more

Tasmayee Laha Roy May 15, 2020 8:10 AM

ABP-e4m Pitch Brand Talk Virtual Series with Zarin Daruwala, Standard Chartered Bank?blur=25

Daruwala, CEO of Standard Chartered Bank, was speaking at the ABP News-e4m Pitch Brand Talk Virtual Series

exchange4media Staff May 15, 2020 8:04 AM

PM Modi's Address?blur=25

As per the report, total TV viewership grew by 24% in week 18, recording 1.10 trillion viewing minutes

exchange4media Staff May 14, 2020 7:08 PM

ABP e4m webinar: Is NEWS Genre-NEXT? with Vaishali Verma, CEO, Initiative?blur=25

Verma in conversation with Naziya Alvi Rahman, Editor, exchange4media, spoke on the topic 'Is NEWS the Genre-Next?'

exchange4media Staff May 14, 2020 9:32 AM

Publicis Worldwide?blur=25

According to the agency, the division has been discontinued because clients were getting most of their work done out of other centres like Mumbai

Misbaah Mansuri May 14, 2020 9:25 AM

Free Dish?blur=25

Industry sources say the ‘relief’ comes as a double whammy as broadcasters delaying payment of fees will have to pay interest both to the bank for the PBG & to the public broadcaster

Tasmayee Laha Roy May 14, 2020 9:20 AM

Nirmala Sitharaman?blur=25

According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to their target audience

exchange4media Staff May 14, 2020 8:53 AM

Nandan Srinath?blur=25

Prior to this, Srinath was Director – Response at BCCL; this is his second stint at Entertainment Network India Ltd

exchange4media Staff May 13, 2020 3:32 PM

e4m MarTech Zone-MarTech for a New World?blur=25

In e4m’s MarTech Zone webinar, industry leaders spell out how MarTech will change in the new normal post-COVID-19

exchange4media Staff May 13, 2020 8:26 AM

Rajesh Jain?blur=25

Rajesh Jain, Founder & Managing Director, Netcore Solutions, talks about the upcoming MarTech trends and how companies can best leverage them

Dipali Banka May 13, 2020 8:18 AM

Digital marketing?blur=25

Experts say a 3-month lockdown can take away 20-30% of the estimated Digital ad revenues for 2020, raising questions on whether the medium will be the biggest beneficiary or just the least affected

Neeta Nair May 13, 2020 8:10 AM

Ashok Cherian?blur=25

Prior to this, Cherian was heading the Marketing & Revenue department at Applause Entertainment

exchange4media Staff May 12, 2020 7:39 PM

Gaming?blur=25

The report further says - the overall Sports Sponsorship market in India has crossed the mark of Rs 9,000 crore for the first time

exchange4media Staff May 12, 2020 1:52 PM