As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines

Mansi Sharma Apr 7, 2021 9:11 AM

Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue

Sonam Saini Apr 7, 2021 8:57 AM

Cecil De’ Santa Maria, CEO, ORRA, revealed that the brand is focusing on strengthening its position as an omni-channel brand in the coming year

Misbaah Mansuri Apr 7, 2021 8:24 AM

Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely

Rasika Kiran Upasani Apr 7, 2021 8:12 AM

A Guard Band between the end of 5G band at 3.7GHz and the start of the satellite television band at 3.7GHz can help solve the problem of clashing frequencies, say experts

Tasmayee Laha Roy Apr 7, 2021 8:04 AM

Sanjog Gupta, Star-Disney India Head-Sports, shares how the network is using tech innovations to get fans closer to IPL and bring alive facets of the game that are not even looked at

Javed Farooqui Apr 6, 2021 9:00 AM

Ahead of the tournament, Sunil Rayan, Disney+ Hotstar President & Head, talks about the platform's expansion strategies, sponsorships, plans to increase content volume and more

Javed Farooqui Apr 6, 2021 8:56 AM

COO Sinha explains how the AI-powered influencer management platform generates algorithms to meet brands' requirements around several touchpoints like follower count, location, engagement rate, etc.

Mansi Sharma Apr 6, 2021 8:50 AM

Smriti Mehra, CEO - Business News, Network18, talks about how social campaigns drive conversations and engagements on digital platforms, the reach and impact of such campaigns and more

exchange4media Staff Apr 6, 2021 8:44 AM

Joy Chatterjee, General Manager – Sales and Marketing, Mankind Pharma, revealed that the brand will reconsider advertising on the print medium if it shows signs of recovery

Misbaah Mansuri Apr 6, 2021 8:28 AM

With the teams in bio-bubbles and the event being closed-door, the board is confident that there won't be any change in venue unless the situation goes 'out of hand'

exchange4media Staff Apr 5, 2021 9:30 AM

GroupM and e4m have released a report on the power of voice marketing for brands, highlighting the emerging marketing trends in voice technology and the recommended strategy for brands

exchange4media Staff Apr 5, 2021 9:22 AM

On the panel were Abhijit Iyer Mitra, Vivek Narayan, Subhajit Sengupta, Vivek Tyagi and Tarun Nangia

exchange4media Staff Apr 5, 2021 8:49 AM

The panel addressed aspects like contextual understanding of users leveraging technology, subscription models, vernacular and more

exchange4media Staff Apr 5, 2021 8:35 AM

Times Network’s MD & CEO MK Anand adjudged CEO of the Year; Shereen Bhan of CNBC-TV18 named Managing Editor of the Year – English

exchange4media Staff Apr 4, 2021 12:21 AM

Malik, Maharashtra minister and Mumbai NCP president, was speaking to Kailashnath Adhikari, Managing Director, Governance Now, during the Visionary Talk series

exchange4media Staff Apr 3, 2021 7:58 AM

The TVC by Mullen Lintas reinforces the brand's commitment to taste as well as health

exchange4media Staff Apr 3, 2021 7:50 AM

The newly introduced films are tied to the brand's umbrella proposition of 'Rishton Ka Swaad Badhaye'

exchange4media Staff Apr 3, 2021 7:40 AM

The #GulfDhonixDhoni ad draws a parallel between the cricketer and Gulf Pride’s consistent performance over the years

exchange4media Staff Apr 3, 2021 7:39 AM

The campaign has been conceptualised by Wunderman Thompson Mumbai

exchange4media Staff Apr 3, 2021 7:32 AM