Feature News
Lenovo?blur=25

Total expenses were reported at Rs 8,996 cr compared to Rs 7002.29 cr in the previous fiscal

exchange4media Staff Jan 16, 2021 9:08 AM

impact digital power?blur=25

The list honours the top leaders who have contributed to India's thriving digital ecosystem

exchange4media Staff Jan 16, 2021 9:04 AM

Dairy Milk Silk Mousse - #ScoopIntoChocolateHeaven campaign?blur=25

The new offering from Cadbury Dairy Milk Silk is being launched with a high-intensity, multi touch-point IMC campaign

exchange4media Staff Jan 16, 2021 8:29 AM

conclave?blur=25

The panel for January 18 will comprise Shivam Ranjan, Deepali Naair, Saurabh Varma and Samyukta Ganesh Iyer. Vani Gupta Dandia will be the Session Chair

exchange4media Staff Jan 16, 2021 8:27 AM

impact list?blur=25

Malik bagged the top spot, while Joshi and Srinivas took the second and third position respectively

exchange4media Staff Jan 15, 2021 8:57 AM

kailashnath adhikari vir sanghvi?blur=25

The senior journalist shares his views about television news with Kailashnath Adhikari, MD, Governance Now, during the Visionary Talk series

exchange4media Staff Jan 15, 2021 8:57 AM

radio industry trends 2021?blur=25

Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year

Noel Dsouza Jan 15, 2021 8:21 AM

aim?blur=25

Association of Indian Magazines President B Srinivasan wrote to Union Finance Minister Nirmala Sitharaman with a list of demands that will aid the ailing magazine industry

exchange4media Staff Jan 15, 2021 8:20 AM

TV News?blur=25

It remains to be seen if BARC defers the release of news viewership data and how it impacts the business that has been working with stagnant ad rates for more than 3-4 months now

exchange4media Staff Jan 14, 2021 6:18 PM

conclave?blur=25

Mark Read, Per Pedersen, Kent Wertime, and Preeti Reddy among leaders who will grace the event this year

exchange4media Staff Jan 14, 2021 9:06 AM

whatsapp?blur=25

Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users

Misbaah Mansuri Jan 14, 2021 8:22 AM

hrithik roshans brand appeal?blur=25

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film

Noel Dsouza Jan 14, 2021 8:21 AM

WhatsApp?blur=25

The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms

Javed Farooqui Jan 14, 2021 8:13 AM

mukesh?blur=25

Sunil Bharti Mittal and Kumar Mangalam Birla take the second and third spot respectively

exchange4media Staff Jan 13, 2021 8:57 AM

ooh trends 2021?blur=25

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021

Noel Dsouza Jan 13, 2021 8:50 AM

Swaroop Banerjee - Zee Live?blur=25

Guest Column: Swaroop Banerjee, COO Zee Live, says that after entertaining audiences with virtual shows, they are now working very hard to ensure the live business experience comes back

Swaroop Banerjee Jan 13, 2021 8:31 AM

fbgoogle?blur=25

The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts

Javed Farooqui Jan 13, 2021 8:28 AM

TV?blur=25

Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal financial gains in the process

exchange4media Staff Jan 12, 2021 9:46 PM