Feature News
Daniel Bonner?blur=25

The Global CCO of Wunderman Thompson tells IMPACT Associate Editor Neeta Nair why winning in innovation is important for the agency network, and more

Neeta Nair Jun 22, 2022 8:51 AM

Rishi Bedi?blur=25

Rishi Bedi, Managing Director, Asia Pacific, InMobi, writes on how storytelling based on innovation, intelligence, and creativity is a must for brands

exchange4media Staff Jun 22, 2022 8:41 AM

simon cook?blur=25

Cook speaks to Naziya Alvi Rahman, Editor, e4m, about bringing the festival back on ground after two years & more

Naziya Alvi Rahman Jun 21, 2022 5:34 PM


In a statement, the ISA has stated that BARC India has introduced an algorithm into its data validation method to remove the impact of the landing page on forced viewership data across channels

exchange4media Staff Jun 21, 2022 4:49 PM


Tata, Ambani and Adani groups are acquiring several ecommerce start-ups. Many of them are D2C brands with plenty of online consumers and data with them

Kanchan Srivastava Jun 21, 2022 8:50 AM

Priti Agnihotri?blur=25

Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more

Ritika Raj Jun 21, 2022 8:46 AM


Watch e4m's Naziya Alvi Rahman & Neeta Nair in conversation with Dentsu Webchutney's Gurbaksh Singh, Ajay Gehlaut & Amit Wadhwa, and Mahesh Ambaliya from VMLY&R

Naziya Alvi Rahman & Neeta Nair Jun 21, 2022 8:28 AM

Cannes Lions?blur=25

We bring to you glimpses straight from the festival of creativity

exchange4media Staff Jun 20, 2022 7:42 PM


India has already bagged 17 shortlists, adding to the excitement around the five-day extravaganza which is back on ground after two years

exchange4media Staff Jun 20, 2022 9:27 AM


According to people in the know, the simultaneous e-auction ensured that each of the players put their entire purse on the table before they pulled out

Javed Farooqui Jun 20, 2022 8:45 AM

Amaresh Jena?blur=25

The Executive VP & Head - Marketing & Digital shares their media mix is based on various analytical insights corresponding to varied customer segments and geographies

Mansi Sharma Jun 20, 2022 8:43 AM

Abhay Ojha?blur=25

As per family sources, Ojha passed away on Saturday night after a cardiac arrest

exchange4media Staff Jun 19, 2022 9:00 AM

HDFC life?blur=25

The brand has released a series of films that educate consumers about avoiding procrastination when it comes to financial security

exchange4media Staff Jun 18, 2022 8:36 AM


Released on Father’s Day, the film shows a dad teaching his daughter the true values of independence and to fight for what she believes in

exchange4media Staff Jun 18, 2022 8:30 AM