Feature News
Guest Column: Bodhisatwa Dasgupta, Founder, The Voice Company, writes why as consumers of content, we need to stop making a big deal about the things that we may not agree with
Bodhisatwa Dasgupta Oct 17, 2020 9:35 AM
The government has asked the ecommerce platforms to explain in 15 days why no action should be taken against them
exchange4media Staff Oct 17, 2020 9:34 AM
The panel, chaired by Sonya Sahni, had Hitu Chawla, Sagar Boke, Esha Nagar, Anika Agarwal, Sushant Mishra, and Apoorv Sood
exchange4media Staff Oct 17, 2020 8:34 AM
The film has been crafted by FCB Interface and will also be rolled out on OOH and digital platforms
exchange4media Staff Oct 17, 2020 8:28 AM
These entities will have to align their FDI to the 26% level with the approval of the central government, within one year from the date of issue of this clarification
exchange4media Staff Oct 16, 2020 8:33 PM
The brands say ad rates might get hit in the absence of data
exchange4media Staff Oct 16, 2020 9:14 AM
Sinha was speaking to Kailashnath Adhikari, MD, Governance Now, in the Visionary Talk series
exchange4media Staff Oct 16, 2020 9:13 AM
While some broadcasters feel the blackout period will eliminate any anomaly in the system, others argue suspending ratings at a time when news viewership is high is unfair
exchange4media Staff Oct 16, 2020 8:54 AM
Three brands out of top five advertisers in the period were from auto sector
exchange4media Staff Oct 16, 2020 8:51 AM
Experts believe the real impact will only be visible post the festive season and BARC’s move is expected to hit smaller channels more than the leading ones
Naziya Alvi Rahman & Sonam Saini Oct 16, 2020 8:13 AM
Industry bodies like ASCI, AAAI and IAA have come out in support of Tanishq and backed the ad
Misbaah Mansuri Oct 15, 2020 9:11 AM
While some brands like Bajaj, Parle, Dollar and Amul have decided to boycott channels spreading 'toxicity' and 'fake content', others have opted for a cautious wait-and-watch policy
Ruhail Amin Oct 15, 2020 9:05 AM
The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints
Naziya Alvi Rahman Oct 15, 2020 8:40 AM
GroupM's Christian Juhl will take over from Emery as the interim CEO
exchange4media Staff Oct 15, 2020 8:38 AM
Glow & Lovely has released an ad campaign featuring a dusky celebrity endorser. Industry experts, though not entirely convinced, hail it as a step in the right direction
Neeta Nair Oct 14, 2020 9:22 AM
Guest Column: Debraj Tripathy, Marketing Communication & Advertising Consultant, and former MD of MediaCom, South Asia, enumerates four actions that he says may solve the issue in the long run
Debraj Tripathy Oct 14, 2020 9:17 AM
Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest
Noel Dsouza Oct 14, 2020 9:16 AM
Industry heads have also opined that a better system can be put in place to ensure such malpractices do not occur
Tasmayee Laha Roy Oct 14, 2020 8:50 AM
In e4m’s new series – Power Sharing – Prateek Bhardwaj, Chief Creative Officer at Lowe Lintas, explains why being a 'Joint' CCO is more about sharing responsibilities that shape an agency's culture
Neeta Nair Oct 14, 2020 8:44 AM
