Feature News
Total expenses were reported at Rs 8,996 cr compared to Rs 7002.29 cr in the previous fiscal
exchange4media Staff Jan 16, 2021 9:08 AM
The list honours the top leaders who have contributed to India's thriving digital ecosystem
exchange4media Staff Jan 16, 2021 9:04 AM
The original deadline for the twelve-week suspension was Friday
exchange4media Staff Jan 16, 2021 8:56 AM
The new offering from Cadbury Dairy Milk Silk is being launched with a high-intensity, multi touch-point IMC campaign
exchange4media Staff Jan 16, 2021 8:29 AM
The panel for January 18 will comprise Shivam Ranjan, Deepali Naair, Saurabh Varma and Samyukta Ganesh Iyer. Vani Gupta Dandia will be the Session Chair
exchange4media Staff Jan 16, 2021 8:27 AM
Malik bagged the top spot, while Joshi and Srinivas took the second and third position respectively
exchange4media Staff Jan 15, 2021 8:57 AM
The senior journalist shares his views about television news with Kailashnath Adhikari, MD, Governance Now, during the Visionary Talk series
exchange4media Staff Jan 15, 2021 8:57 AM
Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year
Noel Dsouza Jan 15, 2021 8:21 AM
Association of Indian Magazines President B Srinivasan wrote to Union Finance Minister Nirmala Sitharaman with a list of demands that will aid the ailing magazine industry
exchange4media Staff Jan 15, 2021 8:20 AM
It remains to be seen if BARC defers the release of news viewership data and how it impacts the business that has been working with stagnant ad rates for more than 3-4 months now
exchange4media Staff Jan 14, 2021 6:18 PM
Mark Read, Per Pedersen, Kent Wertime, and Preeti Reddy among leaders who will grace the event this year
exchange4media Staff Jan 14, 2021 9:06 AM
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users
Misbaah Mansuri Jan 14, 2021 8:22 AM
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film
Noel Dsouza Jan 14, 2021 8:21 AM
The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms
Javed Farooqui Jan 14, 2021 8:13 AM
Sunil Bharti Mittal and Kumar Mangalam Birla take the second and third spot respectively
exchange4media Staff Jan 13, 2021 8:57 AM
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021
Noel Dsouza Jan 13, 2021 8:50 AM
Guest Column: Swaroop Banerjee, COO Zee Live, says that after entertaining audiences with virtual shows, they are now working very hard to ensure the live business experience comes back
Swaroop Banerjee Jan 13, 2021 8:31 AM
The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts
Javed Farooqui Jan 13, 2021 8:28 AM
Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal financial gains in the process
exchange4media Staff Jan 12, 2021 9:46 PM
