Feature News
Saregama Carvaan festive ad

Ad Industry experts share their views on the latest Saregama Carvaan campaign conceptualised by The Womb

Noel Dsouza Oct 16, 2019 9:02 AM

Geometry

Geometry Encompass Founder & MD Roshan Abbas and CEO Ranjit Raina share with exchange4media that the agency has a slew of new business wins

Misbaah Mansuri Oct 16, 2019 8:50 AM

Parameshwar Bhat

Bhat, Business Head – Kannada Entertainment Cluster, Viacom18, spoke to us about the channel’s expectations from Bigg Boss Kannada Season 7, as well as marketing and promotional campaigns for the show

Neethu Mohan Oct 16, 2019 8:41 AM

CableTv

Factors such as good reach and better targeting making cable TV more attractive for advertisers than bigger channels

Tasmayee Laha Roy Oct 16, 2019 8:40 AM

Artificial Intelligence

Artificial Intelligence is changing the customer servicing scene and helping brands to establish better communication through cost-effective technology, say experts

Shreshtha Verma Oct 16, 2019 8:40 AM

network18

Viewership share in news increases to 10.9% and entertainment viewership share rises to 9.2%

exchange4media Staff Oct 15, 2019 3:04 PM

Kaushik

Ramesh Kaushik, Vice-President, Brand Experience, Blackberrys, spoke to exchange4media about the brand’s festive launches, investments planned and their marketing strategies

Anjali Thakur Oct 15, 2019 9:12 AM

Walt

According to some media reports, WPP likely to retain India business

exchange4media Staff Oct 15, 2019 8:51 AM

Josh Gallagher

Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow

Shikha Paliwal Oct 15, 2019 8:39 AM

Amazon

Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on the platform, and its impact on the ad sector

Noel Dsouza Oct 15, 2019 8:31 AM

KaranBedi

Bedi says they are quite happy with the current ad-led model and are not looking at paid subscriptions for the moment

Neeta Nair Oct 15, 2019 8:23 AM

BARC

The committee has said that the current process on outlier policy is accurate and unbiased

exchange4media Staff Oct 15, 2019 8:23 AM

TV

While cuts in a-la-carte channel prices may lead to increase in viewers and thus subscription revenue, it remains to be seen if this will translate to substantial gains, say experts

exchange4media Staff Oct 15, 2019 8:20 AM

Viacom 18

Viacom18 has announced a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada each at Rs 12 a month

exchange4media Staff Oct 14, 2019 8:49 AM

MobileReport

After an extensive survey, exchange4media, in its annual Mobile Outlook report, concluded that mobile is expected to take the lion’s share of 90 per cent of the total digital ad spends

Shikha Paliwal Oct 14, 2019 8:38 AM

Alok Bajpai

Bajpai, Co-founder and CEO, ixigo, spoke about Zero Dollar Marketing and how it is leveraging the power of content, videos and social media to drive more app adoption and brand awareness

exchange4media Staff Oct 14, 2019 8:34 AM

RelianceEmbibe

As per a source, the brand will be closing deals in terms of its creative duties too and is likely to pump in at least Rs 100 crore on the first phase of advertising

Misbaah Mansuri Oct 14, 2019 8:30 AM

Kavita Nair

Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke on 'Consumer-centricity in Designing Mobile Experiences' at the e4m Screenage mobile marketing conference

exchange4media Staff Oct 14, 2019 8:29 AM

Screenage Panel 2

At the e4m Screenage mobile marketing conference, experts say performance marketing campaigns should go through 3 phases- brand recognition, monetisation & re-targeting the brand

exchange4media Staff Oct 14, 2019 8:25 AM