With strong readership reflecting sustainable growth, newspapers in Punjab have recorded a steady growth in terms of advertisers and advertising rates

Tasmayee Laha Roy Feb 18, 2020 8:32 AM

Head of Hindi Mass Entertainment & Kids TV Network, Viacom18, Jaipuria says Bigg Boss has seen its biggest season from a viewership, digital & advertisers perspective

Sonam Saini Feb 18, 2020 8:29 AM

Industry pundits discuss Pitch Madison Advertising Report 2020’s findings on the radio sector

Noel Dsouza Feb 18, 2020 8:23 AM

With the changing dynamics of movie marketing and rise in digital spends, agencies are working closely with platforms and booking sites to efficiently use data to target cohorts

Shreshtha Verma Feb 18, 2020 8:20 AM

Under the new arrangement, TV18 Broadcast, Hathway Cable & Datacom and Den Networks will merge into Network18 Media & Investments

exchange4media Staff Feb 18, 2020 8:12 AM

Guest Column: Amol Dighe, CEO, Madison Media Ultra & Head Investments, pens down what to expect from media & advertising in 2020 and what brands can do differently this year

Amol Dighe Feb 17, 2020 8:46 AM

The awards will be held on 22nd February and will honour the best in television news & broadcast industry

exchange4media Staff Feb 17, 2020 8:42 AM

We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented

Misbaah Mansuri Feb 17, 2020 8:40 AM

Prasanjeet Dutta Baruah, Vertical Head - Tech, Telecom & Automotive, Facebook India, talks about how brands are aggressively leveraging Instagram to promote their businesses

Tasmayee Laha Roy Feb 17, 2020 8:17 AM

According to industry experts, the weak quarter was due to a dip in advertising revenue; channels withdrawing from Free Dish also blamed

exchange4media Staff Feb 17, 2020 8:17 AM

The Leo Burnett campaign focuses on strengthening the conversation in the language of the new-age automotive enthusiasts, one of them being Kohli himself

exchange4media Staff Feb 15, 2020 8:31 AM

The brand film will appear on OTT platforms and cinemas in the coming weeks

exchange4media Staff Feb 15, 2020 8:17 AM

#TakeOnTheWorld captures moments in Shafali’s journey from Rohtak to representing India at the ICC Women’s T20 World Cup

exchange4media Staff Feb 15, 2020 8:15 AM

PhonePe will launch a series of TV ads during the upcoming IPL season

exchange4media Staff Feb 15, 2020 7:44 AM

The account will be managed by Lowe Lintas Mumbai and the campaign launching Hershey's Kisses in India is expected to go live soon

exchange4media Staff Feb 14, 2020 7:53 PM

The Pitch Madison Advertising Report 2020 was unveiled on 13th February 2020, at Taj Santacruz, Mumbai

exchange4media Staff Feb 14, 2020 9:01 AM

At the unveiling of the Pitch Madison Advertising Report 2020, Sanjay Behl, CEO, Lifestyle Business, Raymond, spoke on the topic - 'Self Disrupt or Perish'

exchange4media Staff Feb 14, 2020 8:41 AM

At the launch of the Pitch Madison Advertising Report 2020, the country head of Softbank, Kohli underscored the big trends and changes that will define advertising in the coming years

exchange4media Staff Feb 14, 2020 8:40 AM

TRAI said that this is to ensure that sufficient time is actually available to the consumers to exercise their choice of channels and bouquets before 1 March 2020

exchange4media Staff Feb 14, 2020 8:10 AM

IPL, ICC T20 World Cup, festival season & good spending by OTT, mobile wallet brands and e-commerce platforms to help achieve estimates, says the report

exchange4media Staff Feb 13, 2020 5:12 PM