Feature News
The Voice Company?blur=25

Guest Column: Bodhisatwa Dasgupta, Founder, The Voice Company, writes why as consumers of content, we need to stop making a big deal about the things that we may not agree with

Bodhisatwa Dasgupta Oct 17, 2020 9:35 AM

ecomm?blur=25

The government has asked the ecommerce platforms to explain in 15 days why no action should be taken against them

exchange4media Staff Oct 17, 2020 9:34 AM

Dummy image?blur=25

The panel, chaired by Sonya Sahni, had Hitu Chawla, Sagar Boke, Esha Nagar, Anika Agarwal, Sushant Mishra, and Apoorv Sood

exchange4media Staff Oct 17, 2020 8:34 AM

Blue Star?blur=25

The film has been crafted by FCB Interface and will also be rolled out on OOH and digital platforms

exchange4media Staff Oct 17, 2020 8:28 AM

Digital news?blur=25

These entities will have to align their FDI to the 26% level with the approval of the central government, within one year from the date of issue of this clarification

exchange4media Staff Oct 16, 2020 8:33 PM

visionary talk?blur=25

Sinha was speaking to Kailashnath Adhikari, MD, Governance Now, in the Visionary Talk series

exchange4media Staff Oct 16, 2020 9:13 AM

TV?blur=25

While some broadcasters feel the blackout period will eliminate any anomaly in the system, others argue suspending ratings at a time when news viewership is high is unfair

exchange4media Staff Oct 16, 2020 8:54 AM

News?blur=25

Experts believe the real impact will only be visible post the festive season and BARC’s move is expected to hit smaller channels more than the leading ones

Naziya Alvi Rahman & Sonam Saini Oct 16, 2020 8:13 AM

tanishq?blur=25

Industry bodies like ASCI, AAAI and IAA have come out in support of Tanishq and backed the ad

Misbaah Mansuri Oct 15, 2020 9:11 AM

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While some brands like Bajaj, Parle, Dollar and Amul have decided to boycott channels spreading 'toxicity' and 'fake content', others have opted for a cautious wait-and-watch policy

Ruhail Amin Oct 15, 2020 9:05 AM

sanjog gupta?blur=25

The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints

Naziya Alvi Rahman Oct 15, 2020 8:40 AM

Glow & Lovely?blur=25

Glow & Lovely has released an ad campaign featuring a dusky celebrity endorser. Industry experts, though not entirely convinced, hail it as a step in the right direction

Neeta Nair Oct 14, 2020 9:22 AM

Debraj Tripathy?blur=25

Guest Column: Debraj Tripathy, Marketing Communication & Advertising Consultant, and former MD of MediaCom, South Asia, enumerates four actions that he says may solve the issue in the long run

Debraj Tripathy Oct 14, 2020 9:17 AM

OOH Festive Outlook?blur=25

Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest

Noel Dsouza Oct 14, 2020 9:16 AM

News?blur=25

Industry heads have also opined that a better system can be put in place to ensure such malpractices do not occur

Tasmayee Laha Roy Oct 14, 2020 8:50 AM

Prateek Bharadwaj?blur=25

In e4m’s new series – Power Sharing – Prateek Bhardwaj, Chief Creative Officer at Lowe Lintas, explains why being a 'Joint' CCO is more about sharing responsibilities that shape an agency's culture

Neeta Nair Oct 14, 2020 8:44 AM