Editor-picks News

MTR Foods, appointed Dentsu India as the agency on record to lead the communication mandate on MTR’s brand ‘Snack Up’ and its parent company Orkla’s brand ‘Laban’

exchange4media Staff 16-September-2017

Created and conceptualised by DDB Mudra West, the fun campaign features kids styled in different outfits for various occasions

exchange4media Staff 16-September-2017

HUL’s Comfort Fabric Conditioner ad takes a ‘Chota Step’ towards a ‘Badi Baat’

exchange4media Staff 16-September-2017

VML India will lead the digital and social strategy for the entire portfolio, with an aim to create differentiated conversations with the sub-segments each product speaks to

exchange4media Staff 14-September-2017

MRUC Board of Governors unanimously elect Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network (DAN) as the new Chairman of MRUC. He takes over from I Venkat, Director- Eenadu

exchange4media Staff 14-September-2017

With a bunch of new creative tools, Instagram promises advertisers and users a seamless and cohesive campaign

exchange4media Staff 14-September-2017

The Ultimate #NokiaTuneMashup features the best artists from the music fraternity along with the audiences curating and recreating the classic Nokia tune

exchange4media Staff 13-September-2017

Bobby Ghosh, Editor-In-Chief of the Hindustan Times has put down his papers as he would be returning to New York

exchange4media Staff 12-September-2017

This Durga Pujo, let the celebrities take you on a Shopping Date, says the daily

exchange4media Staff 12-September-2017

Disney Channel ousted Nick from top spot in the kid’s genre by garnering 97.8 million impressions according to BARC data for Week 35 (August 25-September 1)

exchange4media Staff 12-September-2017

Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking

Misbaah Mansuri 12-September-2017

Showcases the widest choices and convenience while looking for property on Magicbricks; aims at lifting the consumer sentiment ahead of the festive season

exchange4media Staff 09-September-2017

In June 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 62 out of 126 advertisements

exchange4media Staff 09-September-2017

At the e4m Content JAM, MK Anand, MD and CEO, Times Network talked about the importance of stories for brands, their symbiotic relationship,media’s role and the need to make branded content a continuous exercise

exchange4media Staff 08-September-2017

The new service will be offered with partners AppNexus and Jivox.

exchange4media Staff 08-September-2017

Eveready Industries India is all set to come up with three brand new TVCs featuring brand ambassador Akshay Kumar

exchange4media Staff 05-September-2017

Airtel Wynk Music intends to deliver a non-intrusive and high-quality user experience through this strategic alliance with InMobi

exchange4media Staff 05-September-2017

Going by the numbers, Star India is essentially set to spend around Rs 3,270 cr on the IPL every year for five years

exchange4media Staff 05-September-2017

With Star paying a premium to get cricket monopoly, will viewers and advertisers pay the price now?

Venkata Susmita Biswas and Abhinn Shreshtha 05-September-2017