Editor-picks News

Sodhani has a wide range of experience spanning two decades in media strategy, sales and marketing in India and the US

exchange4media Staff 25-September-2017

The DTH service provider has introduced new set top boxes that are HD enabled

exchange4media Staff 25-September-2017

According to Quikr, the festive season is a time when users buy pre-owned products, with no apprehension about the products being second-hand

exchange4media Staff 25-September-2017

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

exchange4media Staff 25-September-2017

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

Neena Dasgupta 25-September-2017

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

exchange4media Staff 23-September-2017

Perfumes are invisible and these new ads from Skinn create a story out of this

exchange4media Staff 23-September-2017

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking

exchange4media Staff 23-September-2017

With this campaign, Reebok takes the stand that the world is wrong in their belief that girls don't fight

exchange4media Staff 23-September-2017

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch an OTT platform post Diwali

exchange4media Staff 22-September-2017

In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the brand

Ronald Menezes 21-September-2017

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides providing strategic recommendations and creative ideas for the digital and social space

Neeta Nair 21-September-2017

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarter

Abhinn Shreshtha 21-September-2017

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotten Iyer this far in her professional journey

Akshata R Murthy 21-September-2017

In cities, the first match of India-Australia ODI series saw maximum viewership share of 25.2 per cent from Mumbai

exchange4media Staff 21-September-2017

Alchemist will handle overall 360 degree marketing and creative duties of Divine Solitaires, as its Marketing AOR.

exchange4media Staff 20-September-2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Digital Agencies of the year, respectively

exchange4media Staff 20-September-2017

The position of President had been lying vacant since end of July 2017 after Ashish Bagga resigned as the Group CEO of India Today Group

exchange4media Staff 20-September-2017

Dentsu Impact recently re-structured its creative department

exchange4media Staff 20-September-2017

The Big Bang Awards Event will be held in Bangalore on September 15th at The Ritz Carlton Hotel and entry is by invitation only

exchange4media Staff 16-September-2017