Editor-picks News

Ajay Gahlaut, Chief Creative Officer, Ogilvy North and Deputy CCO, Ogilvy India walks down memory lane describing some of the best moments spent with the legendary ad man Piyush Pandey

Ajay Gahlaut 07-December-2018

The new policy was laid out in a Facebook Newsroom post by Facebook Product Manager, Sarah Clark Schiff

exchange4media Staff 07-December-2018

The first and second matches recorded 14.8 million and 13.3 million impressions, respectively

exchange4media Staff 07-December-2018

We chatted with Neeraj Kanitkar, Creative Director, Taproot Dentsu to understand what went behind conceptualising the brand’s first-ever TVC

Misbaah Mansuri 06-December-2018

This takes the overall funding of Amazon Seller Services to Rs 75 billion crore so far in this fiscal year

exchange4media Staff 06-December-2018

Guest Column: Priyanka Shah, Senior Director, Mobile Isobar, says that Voice, Video and Vernacular will dominate the near future of mobile marketing

Priyanka Shah 06-December-2018

Raj Mishra, Business Head of TikTok India, says users' privacy and protection are of utmost importance to the brand

Dolly Mahayan 06-December-2018

The agency will manage the entire communication mandate including advertising, brand activation, digital and media

exchange4media Staff 06-December-2018

Suvodeep Das, Vice President- Marketing, Sodexo BRS India, talks about the repositioning of the brand, their integrated marketing strategies and plans for 2019.

Neethu Mohan 05-December-2018

Punya Prasun Bajpai could be the face of the channel, say highly placed sources

Abhishek Mehrotra 05-December-2018

Dr. N Bhaskara Rao’s book 'TRP Trick: How Television in India was hijacked' was launched on Tuesday. At the event, experts discuss how TRP is driving TV content today

exchange4media Staff 05-December-2018

Fever FM retained its hold over Mumbai and Delhi with 16.9 per cent and 18.4 per cent share respectively

exchange4media Staff 05-December-2018

He was appointed as the CMO for the GCPL India business in February 2017 and has worked at GCPL for over 14 years.

exchange4media Staff 04-December-2018

The series was aired across five sports channels of Star India which began on November 9

exchange4media Staff 04-December-2018

Given the clout that sporting platforms command as far as brand building is concerned, a panel discussion on “Building Brands via Sports” was held at the recent India Brand Conclave

exchange4media Staff 04-December-2018

CEO, Hero Cycles gave the leader address at e4m Conclave South where he emphasised on elements that were needed to engage with the distracted consumer specifically in the auto space

exchange4media Staff 04-December-2018

Sr. Creative Director, Havas Life Sorento, opens up on the evolving healthcare space, his experience while judging Lions 2018 and whether more pharma players are investing in OTC advertising

Misbaah Mansuri 04-December-2018

Mehraj Dube, Vice President-Marketing, Zee Media, had worked with late Radhakrishnan Nair as a trainee. He remembers how Nair guided him during his initial years in journalism

Mehraj Dube 03-December-2018

According to Zenith’s Advertising Expenditure Forecasts, global e-commerce advertising could transform the way brands convert customers online & add about US$100bn of new money into the market

exchange4media Staff 03-December-2018

An event hosted by Landor and chaired by Nick Foley, Regional President of Landor SEAPJ, shed light on the role that brands can play in weeding out gender stereotypes

exchange4media Staff 03-December-2018