Editor-picks News

Pillai, ex-CMO of Godrej Consumer Products, will spearhead Sesa’s multi product portfolio

exchange4media Staff 17-December-2018

The TVC talks about the value pack announced by Star India which offers 12 SD channels (Entertainment, Movies, Knowledge and Live Sports) for Rs 49 per month

Sonam Saini 17-December-2018

In his new role, Kumar will be responsible for creating and positioning a favorable public image for the organization

exchange4media Staff 17-December-2018

In BARC Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser, and ITC Ltd continued to lead

exchange4media Staff 17-December-2018

We bring you a roundup of the top stories making headlines this past week

exchange4media Staff 15-December-2018

To initiate the campaign, Isobar created an interactive banner across relevant apps used by women that focus on areas pertaining to cooking, fitness, beauty and lifestyle

exchange4media Staff 15-December-2018

Maruti Suzuki Arena’s brand ambassador, Varun Dhawan has been roped in to launch the Next Gen Ertiga 2018

exchange4media Staff 15-December-2018

Fly Higher’ is an extension of Vistara’s tagline ‘Fly the new Feeling’. Vistara offers travellers a flying experience like no other, thereby taking flying to the next level

exchange4media Staff 15-December-2018

During the pitch process leading agencies, including IPG Mediabrands, contested fiercely

Naziya Alvi Rahman 14-December-2018

At the e4m IPRCCC media experts, Sanjeev Handa of Maruti Suzuki, Senior Editor Madhavan Narayanan, Indian-Australian Influencer Raj Suri, and Samir Vora of Daily Hunt discuss the topic

exchange4media Staff 14-December-2018

Prof Ujjwal Chowdhury, Media Dean-Pearl Academy; Nitin Mantri, CEO of Avian Media; Jaya Prasad, MD, Serviceplan India; and Karan Rajpal, Chief Digital Marketing, Dalmia Group discuss the topic

exchange4media Staff 14-December-2018

Google has also expanded the Merchant Center to Hindi

exchange4media Staff 13-December-2018

Sunetra Choudhary of NDTV 24/7, Bhupendra Chaubey of CNN News18 and Nilanjana Bhaduri Jha of HT Digital Streams came together to discuss the subject

exchange4media Staff 13-December-2018

Panel discussion at the ninth edition of exchange4media’s India PR & Corporate Communications Conference (IPRCCC) 2018

exchange4media Staff 13-December-2018

While we debate the effect the just-concluded assembly elections would have on the Narendra Modi government, the fact is that its report card is best seen through the prism of these institutions

Suman K Jha 13-December-2018

Most of the images were inspired by films such as Baahubali and 2.0 and actor Rajinikanth

Neethu Mohan 13-December-2018

Saumya Tyagi, Marketing Director, Tetra Pak, South Asia, tells us how packaging has evolved as a communication channel and the latest innovation from Tetra Pak

Simran Sabherwal 13-December-2018

Shetty has been instrumental in Indian content licensing for the company and helped Netflix expand its Indian content library

exchange4media Staff 12-December-2018

Rakesh Kaul, President and Chief Executive, Consumer Products Division & CEO EVOK Retail, HSIL Limited spoke to us about the first-ever TVC for their water heater brand Hindware Atlantic, and more

Simran Sabherwal 12-December-2018