Editor-picks News
HasbroTimeToPlay

The campaign aims to strike an emotional chord with parents, encouraging them to spend time playing with their kids

exchange4media Staff Dec 29, 2018 10:03 AM

Red FM

RED FM’s RJ Malishka, RJ Rishi Kapoor, RJ Abhimanyu and RJ Akriti not only encouraged the citizens to contribute blankets but ensured it gets distributed too

exchange4media Staff Dec 29, 2018 9:57 AM

RECAP

We bring you a round up of the top stories making headlines this week

exchange4media Staff Dec 29, 2018 9:14 AM

Twitter

Guest Column: Rishabh Sharma, Brand Strategist, Twitter India tells us how brands used the social media platform to change the dynamics of fan engagement and produce campaigns that awed audiences

Rishabh Sharma Dec 28, 2018 9:24 AM

SportsYearender

Indian athletes whose achievements in major tournaments like Asian Games and Commonweath Games got them brand endorsements

exchange4media Staff Dec 28, 2018 8:55 AM

jio cinema

JioCinema and Disney India have come together to host a dedicated Disney branded section on Jio's on-demand video streaming app

exchange4media Staff Dec 28, 2018 8:40 AM

arpana

Before Shell, Kumar was associated with public relations firm Weber Shandwick as Executive Vice President, Strategy and Market Development

exchange4media Staff Dec 28, 2018 8:26 AM

Prasad

Guest Column: Co-Founder & CEO, Logicserve Digital, shares his top three digital marketing predictions for 2019

Prasad Shejale Dec 27, 2018 9:08 AM

salman

From Campa Cola to Hero Honda, the Being Human actor has been the face of many brands 

exchange4media Staff Dec 27, 2018 8:40 AM

Flipkart

We asked experts what they think about the campaign, and take a look at other similar advertising campaigns by brands

Misbaah Mansuri Dec 27, 2018 8:34 AM

akshay

LinkedIn India’s new country manager Mahesh Narayanan to take over in January 

exchange4media Staff Dec 26, 2018 4:38 PM

Channels

The deadline to implement the new tariff regulation by TRAI is December 29

exchange4media Staff Dec 26, 2018 9:15 AM

ITACT

Centre mulling amendments in section 79 of Information Technology Act; may also ask for breaking of end-to-end encryption

exchange4media Staff Dec 26, 2018 9:06 AM

ZameerKochar

Kochar, Head of Marketing & Member Engagement, on how JetPrivilege’s recent performance-driven campaign is aligned with the brand’s overall marketing strategy

Misbaah Mansuri Dec 26, 2018 9:01 AM

JabirMerchant

Guest Column: The Senior Vice President-Advertising, Zirca Digital Solutions, says that digital has decidedly arrived and is here to stay

Jabir Merchant Dec 26, 2018 9:00 AM

TRAI

As the new tariff rule kicks in on December 29, there is a fear of an imminent blackout of some channels

exchange4media Staff Dec 26, 2018 8:42 AM

Woke

We trace the origins of a few massively popular words in the millennial’s lexicon, learn their correct usage and discover their interesting backstories

Arushi Kapoor Dec 24, 2018 8:51 AM

OYO

Burhanuddin Pithawala, VP Growth and Conversions, OYO, gives insights behind the campaign and explains how the brand is targeting and segmenting consumers for its multiple brand offerings

Simran Sabherwal Dec 24, 2018 8:24 AM

Rathore

Rathore said this in Lok Sabha while replying to a question raised by Trinamool Congress leader Dinesh Trivedi

exchange4media Staff Dec 24, 2018 8:23 AM