Editor-picks News

Rahul Vengalil, Founder of What Clicks tells us about the trends that would slowly lose its sheen among smart marketers as well as few things which he hopes would change soon

Rahul Vengalil 03-January-2019

Industry players say almost 30-80 per cent billboards in Kerala are still vacant

Neethu Mohan 03-January-2019

Fifth edition of exchange4media’s annual Prime Time Awards that honours the best television campaigns of the year will be held in Mumbai on January 31

exchange4media Staff 03-January-2019

Radio City and Radio Mirchi maintained leadership in Bangalore and Kolkata markets, respectively

exchange4media Staff 03-January-2019

ABP News aims to drive content with the convergence of telecom, media and technology  

exchange4media Staff 02-January-2019

The year witnessed launch of shows such as Naagin3, Kaun Hai, Manmohini, Laal Ishq, Vikaram Betaal, Daayan, Sitaara: Ek Vishkanya Ki Kahaani, Tantra, Qyamat Ki Raat and Nazar

Sonam Saini 02-January-2019

From Veere Di Wedding and Sanju to Zero and Race, brands played a major role in many films this year

Neethu Mohan 31-December-2018

Apart from English channels, regional ones too put forth a mix of movie premiers and variety of shows

exchange4media Staff 31-December-2018

COO, Hungama Digital Media says while metropolitan India will continue to consume content with equal gusto, it is the Tier II & Tier III markets that will lead the growth in consumption

Siddhartha Roy 31-December-2018

BARC Week 51: IBF which led the category the previous week for its role in issuing TVCs on the new TRAI tariff order, slipped to the third spot

exchange4media Staff 31-December-2018

Seagram’s 100 Pipers Music CDs campaign revolves around the thought ‘Be Remembered for Good’; the brand endorses people who leave a legacy by going beyond material success

exchange4media Staff 29-December-2018

The campaign aims to strike an emotional chord with parents, encouraging them to spend time playing with their kids

exchange4media Staff 29-December-2018

RED FM’s RJ Malishka, RJ Rishi Kapoor, RJ Abhimanyu and RJ Akriti not only encouraged the citizens to contribute blankets but ensured it gets distributed too

exchange4media Staff 29-December-2018

We bring you a round up of the top stories making headlines this week

exchange4media Staff 29-December-2018

The #WearYourSmile campaign has been created by Autumn Worldwide

exchange4media Staff 29-December-2018

Guest Column: Rishabh Sharma, Brand Strategist, Twitter India tells us how brands used the social media platform to change the dynamics of fan engagement and produce campaigns that awed audiences

Rishabh Sharma 28-December-2018

Indian athletes whose achievements in major tournaments like Asian Games and Commonweath Games got them brand endorsements

exchange4media Staff 28-December-2018

JioCinema and Disney India have come together to host a dedicated Disney branded section on Jio's on-demand video streaming app

exchange4media Staff 28-December-2018

Before Shell, Kumar was associated with public relations firm Weber Shandwick as Executive Vice President, Strategy and Market Development

exchange4media Staff 28-December-2018

Guest Column: Co-Founder & CEO, Logicserve Digital, shares his top three digital marketing predictions for 2019

Prasad Shejale 27-December-2018