Brijesh Solanki named Head of Growth and Strategy at 1702 Digital

In his previous stints, Solanki has been involved for positioning brands like Tata Chemicals, Hopscotch, Karvy Group, Mumbai Metro

Will Cambridge Analytica Data Abuse make brands 'distrust' FB?

Brand safety concerns are at an all-time high with digital platforms. Could this be the tipping point for brands to shun Facebook?

How HRX upped its digital game to help people become fitter

On a shoestring budget, the brand garnered a whopping 2.5+ million impressions across digital platforms and an overall engagement of 1+ million while...

Twitter to now ban cryptocurrency ads

This move follows Google and Facebook banning cryptocurrency ads; policy at Twitter to be implemented in two weeks

Digital payment companies line up Rs 100 crore worth discounts on Snapdeal in 2018-19

Besides tying up with banks and digital wallets for the next financial year, Snapdeal has partnered with Visa to let visa cardholders of all banks ben...

Media Moments wins Creative and Social mandate for VLCC Group

The account was won post a multi-agency pitch and the mandate focuses on building and developing VLCC’s social presence

PointNine Lintas announces foray into Mar-Tech, launches PROBITEC (beta)

PROBITEC is an end-to-end solution for executing and monitoring on-ground programs for consumer engagement

Amazon Prime Music adds Malayalam Music Label Muzik 247 to its Multi-Lingual Catalogue

Amazon Prime Music, the recently launched benefit for Prime members in India will offer Muzik 247 Music’s selection boosting its selection across Mala...

Where the Heart is Season-2

Taking viewers on a journey of discovery to seven beautiful homes around the country, and the people who have poured their hearts into building them....

Fevicol’s ‘Sticky Banner’ Campaign by Ogilvy Mumbai shows how strong the adhesive is

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is...

Turner International creates digital advertising unit to connect brands with fans

The launch of Turner International Digital Advertising Sales – T1 – consolidates Turner’s international digital advertising capabilities into a single...

No hike in ad rates on Facebook after Newsfeed Rejig

The impact of the algorithm change has resulted in a significant drop in organic reach and engagement

India has seen an 85 per cent increase in ad fraud in the past year- VP-Asia, AppsFlyer

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can...

The Quint launches India’s first WhatsApp channel for news & content

This will essentially mean that readers, viewers and news enthusiast can now access the publisher’s content on the app on the go.

Affiliate Marketing is at the core of Admitad: CEO Neha Kulwal

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

NBA and Culture Machine announce digital content partnership

Mairu Gupta, Senior Director, Media and Content Distribution, NBA India and Sameer Pitalwalla, CEO and Co-Founder, Culture Machine chatted exclusively...

Nancy Dubuc is now Vice Media CEO

Vice Media co-founder and incumbent CEO, Shane Smith will move into the role of executive chairman

Finesse in the use of big data is a long game: Wendy Hogan, Oracle

On a brief visit to India, Wendy Hogan, CX & Marketing Strategy Director, Oracle in an exclusive interview with exchange4media, spoke about the changi...

Amagi names Deepakjit Singh as CEO

With nearly 30 years of experience in broadcast technology – including executive positions at Encompass, Ascent Media, Bharti Airtel and BT – Singh ha...

Nishant Shukla appointed Chief Business Officer of Shine Learning

Shukla has also worked with some other leading brands such as Cisco Systems, Hewlett Packard and Oberoi Hotel Group