Cambridge Analytica data breach: Advertisers see no reason to stay away from Facebook in India

For most advertisers and marketers, the Facebook Cambridge Analytica incident is a lesson worth learning from

Adlift has grown by 160 per cent and we will double up by end of March: Prashant Puri

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automati...

Fox Star Studios Gamifys Its Marketing Campaign For Baaghi 2

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Indian Language Can Bring 205 Mn New Internet Users: IAMAI

The above finding is according to the recently released report titled “Internet in Indic 2017” published jointly by the Internet and Mobile Associatio...

"If we can’t protect your data, we don’t deserve to serve you", Mark Zuckerberg

Zuckerberg has issued a statement on the Cambridge Analytica controversy, saying that he is working to understand exactly what happened and how to mak...

Digital likely to overtake Print in Sports Media Spends in 2018

The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sp...

Learned power of combining human and machine intelligence: CEO, Regalix

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolvin...

We don’t provide static solutions to all clients: CPO, MainAd

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and exp...

Viu Partners with Phantom Films for its first movie in India

Adding to its repertoire of insights driven content, Viu is taking the plunge into Bollywood with the film 'High Jack'

Brijesh Solanki named Head of Growth and Strategy at 1702 Digital

In his previous stints, Solanki has been involved for positioning brands like Tata Chemicals, Hopscotch, Karvy Group, Mumbai Metro

Will Cambridge Analytica Data Abuse make brands 'distrust' FB?

Brand safety concerns are at an all-time high with digital platforms. Could this be the tipping point for brands to shun Facebook?

How HRX upped its digital game to help people become fitter

On a shoestring budget, the brand garnered a whopping 2.5+ million impressions across digital platforms and an overall engagement of 1+ million while...

Twitter to now ban cryptocurrency ads

This move follows Google and Facebook banning cryptocurrency ads; policy at Twitter to be implemented in two weeks

Digital payment companies line up Rs 100 crore worth discounts on Snapdeal in 2018-19

Besides tying up with banks and digital wallets for the next financial year, Snapdeal has partnered with Visa to let visa cardholders of all banks ben...

Media Moments wins Creative and Social mandate for VLCC Group

The account was won post a multi-agency pitch and the mandate focuses on building and developing VLCC’s social presence

PointNine Lintas announces foray into Mar-Tech, launches PROBITEC (beta)

PROBITEC is an end-to-end solution for executing and monitoring on-ground programs for consumer engagement

Amazon Prime Music adds Malayalam Music Label Muzik 247 to its Multi-Lingual Catalogue

Amazon Prime Music, the recently launched benefit for Prime members in India will offer Muzik 247 Music’s selection boosting its selection across Mala...

Where the Heart is Season-2

Taking viewers on a journey of discovery to seven beautiful homes around the country, and the people who have poured their hearts into building them....

Fevicol’s ‘Sticky Banner’ Campaign by Ogilvy Mumbai shows how strong the adhesive is

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is...

Turner International creates digital advertising unit to connect brands with fans

The launch of Turner International Digital Advertising Sales – T1 – consolidates Turner’s international digital advertising capabilities into a single...

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