Gozoop retains digital duties for Mahindra Lifespaces

Gozoop is entrusted with the task of engaging with users on behalf of Mahindra Lifespaces on social media platforms including Facebook, Twitter and Li...

ZEE5 premieres original series Babbar ka Tabbar

The show addresses the generation gap between today’s youth and their parents in a quirky way.

Jury picks Innovation, Scalability, Impact as parameters to finalise IDMA 2018 winners

Heated debates and serious discussion on several aspects of Digital Marketing marks time spent by esteemed jury led by Sanjiv Mehta, Chairman and MD,...

63% Asians want government intervention to curb fake news: Reuters Institute Digital News Report

The seventh annual Reuters Institute Digital News Report explores the changing environment around news across countries

YouTube launches music streaming service in 12 new markets to counter Spotify & Apple Music

The additional markets now include: Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom.

Google to invest $550 million in China’s e-commerce giant JD.com

In return to its investment, Google will reportedly receive more than 27 million newly issued JD.com Class A ordinary shares at an issue price of $20....

Google announces training network for journalists

The aim is to raise awareness and share new tools to fight fake news

Nucleus Vision and Gini & Jony collaborate for NucleusION

Their partnership to use Nucleus Vision’s Internet of Things (IoT) and Blockchain (BC) based customer identification platform – NucleusION or ION allo...

Trust comes on foot and leaves on horseback: Unilever CMO Keith Weed on fake followers

Industry lauds Unilever's move to 'Weed' out Social Media Influencers who buy fake followers

Three out of four organisations use Artificial Intelligence to increase sales by more than 10%

Social Frontier’s AI and machine learning-backed marketing tool, Kintegra simplifies complexities surrounding digital marketing

Dentsu Webchutney and Flipkart gamify Instagram’s Emoji Slider feature

The emoji slider lets you ask more questions and adds a layer of emotional context when you want to find out how your friends feel about something

Unilever cuts ties with influencers who buy followers: Reuters

According to CMO Keith Weed, as much as 40 per cent of influencers have been involved with buying followers at some point, sometimes accidentally

SonyLIV launches Facebook chatbot that answers FIFA World Cup 2018 queries

The chatbot also updates users with match fixtures, points table and sets reminders for games on the official mobile and internet broadcaster, SonyLIV

SonyLIV expects to earn estimated Rs 50-75 crore from FIFA World Cup Russia

Uday Sodhi, EVP and Head Digital Business, Sony Pictures Networks India, shared that around 70-75 per cent of the inventory is already full

Merger of humanity and technology is the future of marketing: Chris Stephenson, PHD

The APAC Head of Strategy and Planning talks to exchange4media about the latest product from PHD and his vision for the agency of the future

Vodafone bets on making India #SmarterWithIoT

Vodafone has now launched a new marketing campaign that showcases Vodafone’s competencies in Enterprise & IoT

Fraud detection is a major concern for companies: CEO, Logicserve Digital

Prasad Shejale also tells us that programmatic buying is the biggest driver of change in buying strategies

Facebook says it allows advertisers to target users on the basis of interest & behaviour

The social media giant has made the admission in a document released by it in response to the queries raised by two Senate committees probing the data...

Vidyalankar Group awards Fruitbowl Digital its media and creative duties

The agency has been tasked with the entire spread of digital communication, including remodelling the website, advanced social media operations includ...

Amazon Prime Video India announces a new Original series, The Family Man

This marks the digital debut of two-time National Film Award winning actor, Manoj Bajpayee, along with National Film Award recipient, Priyamani

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