Google to invest $550 million in China’s e-commerce giant

In return to its investment, Google will reportedly receive more than 27 million newly issued Class A ordinary shares at an issue price of $20....

Google announces training network for journalists

The aim is to raise awareness and share new tools to fight fake news

Nucleus Vision and Gini & Jony collaborate for NucleusION

Their partnership to use Nucleus Vision’s Internet of Things (IoT) and Blockchain (BC) based customer identification platform – NucleusION or ION allo...

Trust comes on foot and leaves on horseback: Unilever CMO Keith Weed on fake followers

Industry lauds Unilever's move to 'Weed' out Social Media Influencers who buy fake followers

Three out of four organisations use Artificial Intelligence to increase sales by more than 10%

Social Frontier’s AI and machine learning-backed marketing tool, Kintegra simplifies complexities surrounding digital marketing

Dentsu Webchutney and Flipkart gamify Instagram’s Emoji Slider feature

The emoji slider lets you ask more questions and adds a layer of emotional context when you want to find out how your friends feel about something

Unilever cuts ties with influencers who buy followers: Reuters

According to CMO Keith Weed, as much as 40 per cent of influencers have been involved with buying followers at some point, sometimes accidentally

SonyLIV launches Facebook chatbot that answers FIFA World Cup 2018 queries

The chatbot also updates users with match fixtures, points table and sets reminders for games on the official mobile and internet broadcaster, SonyLIV

SonyLIV expects to earn estimated Rs 50-75 crore from FIFA World Cup Russia

Uday Sodhi, EVP and Head Digital Business, Sony Pictures Networks India, shared that around 70-75 per cent of the inventory is already full

Merger of humanity and technology is the future of marketing: Chris Stephenson, PHD

The APAC Head of Strategy and Planning talks to exchange4media about the latest product from PHD and his vision for the agency of the future

Vodafone bets on making India #SmarterWithIoT

Vodafone has now launched a new marketing campaign that showcases Vodafone’s competencies in Enterprise & IoT

Fraud detection is a major concern for companies: CEO, Logicserve Digital

Prasad Shejale also tells us that programmatic buying is the biggest driver of change in buying strategies

Facebook says it allows advertisers to target users on the basis of interest & behaviour

The social media giant has made the admission in a document released by it in response to the queries raised by two Senate committees probing the data...

Vidyalankar Group awards Fruitbowl Digital its media and creative duties

The agency has been tasked with the entire spread of digital communication, including remodelling the website, advanced social media operations includ...

Amazon Prime Video India announces a new Original series, The Family Man

This marks the digital debut of two-time National Film Award winning actor, Manoj Bajpayee, along with National Film Award recipient, Priyamani

CLA's Baaash Digital bags mandate of Pepsodent

Baaash will be responsible for end-to-end digital and social media solutions for the oral care brand

Yahoo Messenger to shut down on July 17

The users will be migrated to Yahoo's new messaging app Squirrel. They will be given six months to download their chat history

Rega Jha steps down as Editor, Buzzfeed India

Nirali Shah, Senior Editor at Buzzfeed is expected to fill the position. extends leadership in digital with programmatic offering for Advertisers via AdsWizz and Google AdWords

The exclusive radio partnership with Google will provide small and medium businesses, a holistic digital media strategy and create new revenue streams...

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