Facebook bags La Liga’s media rights for India; to air matches for free

La Liga will be the first European football league to be broadcast exclusively live on Facebook in the Indian subcontinent.

Ola appoints Ben Legg as UK MD

Legg joins Ola from AdParlor, the New York-based global marketing technology company, where he was CEO for two years

Industry 4.0: Is India ready for the change?

Experts discuss how the digitised world is moving towards a smart Industry 4.0 at the Akamai India Edge 2018 conference

Airtel collaborates with sarod maestro Ustad Amjad Ali Khan to add to I-Day celebrations

Airtel has launched a special sarod rendition of India’s national anthem. The track is available on Wynk Music and Airtel TV

Branded Entertainment Content Studio, Katha Pictures, Launched

Filmmaker Suparn S Varma and Anshu Patni have founded this new studio starting with Beardo brand

WATConsult gives fresh perspective to organ donation with #GetSecondLife

Artemis Hospitals and WATConsult launch a campaign to highlight the importance of pledging organs

Decoding Big Bazaar's Online to Offline Strategy

Pawan Sarda, Group Head, Digital, Future Group, tells us all about the role that digital marketing plays in bringing consumers into stores

Mazhavil Manorama launches digital platform Mazhavil Digital Premiere First

The Malayalam GEC channel's digital platform, Mazhavil Digital Premiere First, will stream blockbuster movies on mazhavilmanorama.com before linear TV

Movie Marketing: How social media leads the way

Ormax Media study has found that social media buzz on Facebook and YouTube together contributes to nearly 40% of the first day box office collection

How technology is changing the news ecosystem

Digital industry has changed the way the news is disseminated. Experts at a recent event discussed how new technologies are reshaping the newsrooms

Republic World Launches Ultralight Mobile App

Republic PWA lets people interact with it like an app without the hassle of downloading it

Amazon Prime Original series Comicstaan renewed for second season

Comicstaan, which is comedy talent hunt show, debuted on July 13, 2018. In its second season, the show will hunt for India’s next big comic sensation...

YouTube Originals: Boon for content creators?

YouTube will soon introduce a subscription-based, ad-free version in India which will showcase Original content

"Facebook is engaging with publishers in India to understand quality journalism"

Campbell Brown, Head - News Partnerships, Facebook, spoke about reducing fake news and their participation with organizations to address news literacy...

zeotap integrates with AppNexus and Amobee

AppNexus and Amobee join zeotap’s existing list of key partners that includes Google Marketing Platform, The TradeDesk and Adform.

Netflix India Announces Baahubali: Before the Beginning Original Series

It will be an adaptation of The Rise of Sivagami, a prequel novel to the 2015 film. Baahubali: Before the Beginning will have two seasons.

Social Media Communications Hub proposal withdrawn: Centre Tells SC

The case in SC was disposed off after Attorney General KK Venugopal, on behalf of the government, informed the Apex court that the request for proposa...

We are a modern partner to ambitious brands: Pooja Jauhari, CEO, The Glitch

GroupM acquired eight-year-old digitally-led creative agency The Glitch six months ago

Are brands Snapchat-ing successfully?

Snapchat recently launched several features in India to up its advertising game. We speak to experts to find out if the social media network can achie...

D-CODE: Tanmay Bhat on what made AIB’s Facebook prank event ‘Pyaar Ek Dhoka Hai’ viral

Bhat was speaking at the launch of The Ad Club’s inaugural annual Digital Review: D-CODE

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