Wavemaker and Mercedes-Benz India release webseries, Rushes

Rushes captures adrenaline-pumping activities in their most native forms in India

Oracle AI Powers Future of CX Management

New Oracle CX Cloud brings together artificial intelligence, advanced data analytics, innovative search, voice, and video

Meltwater acquires Sysomos

Under Meltwater, Sysomos will become the Social Analytics division with a focus on delivering timely and relevant insights to brands and marketing tea...

Merkle Sokrati launches Merkle Innovation Cloud in India

MIC 2.0 is a solution that integrates people-based data and intelligence with leading marketing cloud technologies to drive personalized customer expe...

Tata Sky, Netflix partner for content delivery

Tata Sky subscribers will now be able to browse and access the entire Netflix service

Google posts $31.15 bn revenues in Q1 2018

Advertising accounted for a big chunk of this revenue at $26.642 billion - a growth of 20% over last year.

VIU partners with Endemol Shine Group to bring adaptation of 'The Bridge' to emerging markets

Set to air on Viu in late 2018, the hit global crime drama will become the first Endemol Shine Group scripted content in Asia for OTT

Trends forecast for Affiliate Marketing in 2018

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, a...

Vice Media launches in India

The official launch comes through a partnership with Times of India Group

Music streaming contributed 27% revenue growth to Indian music industry in 2017

Total music industry revenues grew from Rs 570.7 Cr. in 2016 to Rs 725.6 Cr. in 2017

India gives opportunity to succeed even at a small market share: CEO, Vice India

Hosi Simon, CEO, Vice APAC and Chanpreet Arora, CEO, Vice India, speak about the company’s India strategy and the unique growth opportunity that this...

Vivek Saxena joins TVF as North Head – Brand partnerships

At TVF, Saxena will be responsible for identifying and building new revenue streams, along with fostering deeper brand relationships

Firstpost appoints Anurag Iyer as Head- Revenue & Strategy

Anurag’s will be managing the revenue and brand solution strategy of all brands which include, Firstpost.com, Tech2, Firstpost studios and Faking News...

We want to work with 75 per cent of top global brands: Founder and CPO, zeotap

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Pepperfry to launch new campaign and scale up content marketing

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Netflix reaches 125 mn subscribers; revenue jumps 40% to $3.7 bn: Reports

Netflix's earnings and subscriber growth beat even its own forecast and investor expectations, vows to get even more aggressive on content front

Ola salutes its Driver Partners with Heroes of Ola campaign

Recreating inspiring stories, this is Ola's way of thanking its Driver Partners who went beyond the call of duty

Here's why Facebook tracks users even they are logged out

David Baser, Product Management Director, Facebook, tackled the hard question in a blog post: What data does Facebook collect when I’m not using the s...

Beautiful Homes assigns digital mandate to Social Kinnect

Social Kinnect aims to build Beautiful Homes as a one-stop destination for all décor inspirations by creating interesting and noteworthy content to am...

The Quint India selects Brightcove for its digital-first news platform

India’s newest publisher adopts video strategy to deliver high value digital journalism to 15 million visitors

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