ZEEL, Airtel enter content alliance to fuel growth of digital/OTT ecosystem in India

The partnership aims to bring hundreds of millions of new users onto the digital content platforms

Video: As Isobar Turns 10, it will now be an agency for the digital age

Shamsuddin Jasani, Group MD of Isobar - South Asia, speaks about building it as the agency for the digital age as it completes a decade on August 26

Ad-supported Netflix a reality soon?

Many users have reported that they were served video promos in between episodes of shows they were streaming

Brands are entering consumer's world through branded content: Director, GoQuest

Darshan Bhatt of GoQuest Digital Studios talks about how branded content is the new future of marketing

The problem with digital marketing training

From lack of comprehensive courses on the subject to a dearth of opportunities to apply newly learnt skills, digital marketing is a tricky but favoure...

Hotstar raises Rs 516cr, cut-throat competition in India's OTT space has just begun

In the three months ended June 2018, Hotstar reported Rs 5.69 billion in revenue, compared to Rs 5.71 billion it posted in the 12 months ended March 2...

Dinamalar launches iPaper with interactive features

Dinamalar iPaper will allow the publication to engage more with readers through online actions such as ‘Like’, ‘Dislike’ and ‘Comment’ on the publishe...

Twitter Lite app launched in India

Twitter users can tweet with #IndiaIndependenceDay to activate a Red Fort emoji on Twitter and Twitter Lite and join in the celebrations

Facebook bags La Liga’s media rights for India; to air matches for free

La Liga will be the first European football league to be broadcast exclusively live on Facebook in the Indian subcontinent.

Ola appoints Ben Legg as UK MD

Legg joins Ola from AdParlor, the New York-based global marketing technology company, where he was CEO for two years

Industry 4.0: Is India ready for the change?

Experts discuss how the digitised world is moving towards a smart Industry 4.0 at the Akamai India Edge 2018 conference

Airtel collaborates with sarod maestro Ustad Amjad Ali Khan to add to I-Day celebrations

Airtel has launched a special sarod rendition of India’s national anthem. The track is available on Wynk Music and Airtel TV

Branded Entertainment Content Studio, Katha Pictures, Launched

Filmmaker Suparn S Varma and Anshu Patni have founded this new studio starting with Beardo brand

WATConsult gives fresh perspective to organ donation with #GetSecondLife

Artemis Hospitals and WATConsult launch a campaign to highlight the importance of pledging organs

Decoding Big Bazaar's Online to Offline Strategy

Pawan Sarda, Group Head, Digital, Future Group, tells us all about the role that digital marketing plays in bringing consumers into stores

Mazhavil Manorama launches digital platform Mazhavil Digital Premiere First

The Malayalam GEC channel's digital platform, Mazhavil Digital Premiere First, will stream blockbuster movies on mazhavilmanorama.com before linear TV

Movie Marketing: How social media leads the way

Ormax Media study has found that social media buzz on Facebook and YouTube together contributes to nearly 40% of the first day box office collection

How technology is changing the news ecosystem

Digital industry has changed the way the news is disseminated. Experts at a recent event discussed how new technologies are reshaping the newsrooms

Republic World Launches Ultralight Mobile App

Republic PWA lets people interact with it like an app without the hassle of downloading it

Amazon Prime Original series Comicstaan renewed for second season

Comicstaan, which is comedy talent hunt show, debuted on July 13, 2018. In its second season, the show will hunt for India’s next big comic sensation...

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