Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Zynga still number one, but losing ground on Facebook

07-December-2010
Font Size   16
Zynga still number one, but losing ground on Facebook

Facebook news and research experts, Inside Network, in their monthly Inside Social Games report shows that market leader Zynga is starting to face competition from new player Digital Chocolate. The researcher has revealed that while Facebook gaming is still dominated by Zynga, holding the top six slots, Digital Chocolate has expanded its game, ‘Millionaire City’, by 8 lakh users this month. Digital Chocolate was founded by Electronic Arts founder Trip Hawkins in 2003, and has now overtaken rivals Playfish and PopCap.

While Zynga remains on top, across its titles it has seen a loss of over one million users, with only FrontierVille experiencing growth of 88,000 users. Inside Social Games suggests the sophistication of new Facebook games is contributing to the presence of new titles in the chart, as older titles experience “the natural decline of age”.

However, Zynga India Country Manager Shan Kadavil feels that there is no reason for the company to worry as yet. He maintained, “Zynga games continue to be popular with people across multiple platforms with 320 million people having played Zynga games to date. If you look at the top games on Facebook this month, seven out of 10 are Zynga titles. At any point in the day, four of your friends will be playing a Zynga game.”

At the same time, the draw of new games is one that is clear to Zynga as well. As people (who did not traditionally play video games) have gotten used to the way a game like FarmVille or Mafia Wars is played, they now seek out more interactions, and a greater sense of involvement in the games that they are investing time, and often, money in.

While advertising in social media games is an upcoming trend and could help build a lot of attachment to brands and reach out to people in a way that integrates into the overall experience, this is still a reasonably new phenomenon, and Zynga’s main revenues still come from people who use real world money to buy in game money to buy virtual goods. You can do the same things without spending money, but it takes time and effort, while paying costs very little. However, all these micro transactions add up to a very large amount of money.

For Zynga, therefore, it is important to keep people playing their games, and improve their numbers. To do that, they are working on new games with improved features in a bid to keep people from switching to their competitors. Kadavil said, “Adding to our already popular list of games, Zynga recently launched CityVille, which is our most social game to date, with new features that allow players to build a city, interact with friends’ cities and build franchises with the help of their friends. With these new additions, Zynga will continue to connect the world through games.”

Whether Zynga remains number one in the field, or is replaced by another idea whose time has come, will be seen over the course of several months, as the lead its games hold over the competition is still very strong. However, the message is clear for Zynga and everyone else watching – if you stop innovating, you lose users. The Internet audience is fickle, and you need to keep doing new things to keep them interested.

 

Tags Zynga Farmville

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey