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Zomato’s‘Meal for Flood Relief’ campaign draws flak on social media; brand takes on its detractors

09-December-2015
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Zomato’s‘Meal for Flood Relief’ campaign draws flak on social media; brand takes on its detractors

Last week restaurant search and discovery service Zomato announced ‘Meal for Flood Relief’ campaign to help the Chennai deluge affected. So, if you buy a meal through this option, Zomato will add one to it and send the meal for two to the submerged areas.

However, this campaign met with fewdetractors who considered it as a means to make money whenDeepinderGoyal, founder and CEO of Zomato announced it on Twitter. Soon the social media channels was abuzz with a wide range of reactions and some of them included:

But Goyal had a quick comeback to it which found backing from the other segment of Twitterati who thought it to be a good move given Zomato’s wide network. 

Despite the social media criticism, the Zomato initiative got support from numerous restaurants in Chennai with over 55K meals purchased in one day.

Tags Zomato Chennai Floods campaign

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