Top Story


Home >> Digital >> Article

Zapak plays with Domino’s this time

Font Size   16
Zapak plays with Domino’s this time

With the gaming industry on an upswing in the country with various new entrants, the need to promote is rising day-by-day. Reliance Entertainment promoted,, with its seemingly unending marketing budget, has now associated with Domino’s for a co-promotion where the consumers would get a package deal of pizza and Zapak gaming CD that will include a cricket game.

Dev Amritesh, National Marketing Head, Domino’s, said, “It is a nice opportunity to incentivize our customers with high quality games. Moreover, with the World Cup approaching, it is one of the best times to gift our customers something related to cricket.”

Started on the February 19, 2007, this joint promotion will be on for five weeks till March 24, 2007. Commenting on the promotions, Arun Mehra, CMO,, said, “We have a promotional budget of around Rs. 35 lakhs for this initiative. We are promoting the scheme through internet, mobile and radio.” He also informed that Reliance Communications is the mobile partner and Big FM is used for the radio promotion, at present.

Speaking on other projects, Mehra divulged, “We have already tied up with ZOD and there is something in the pipeline with Lenovo as well.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by