Top Story

e4m_logo.png

Home >> Digital >> Article

Zapak launches Zuma with PopCap Games

16-May-2007
Font Size   16
Zapak launches Zuma with PopCap Games

Gaming portal Zapak.com has announced the launch of Zuma, one of the world’s most popular games, through its partnership with the publisher of casual games, PopCap Games. Zapak has launched this game in the free-to-play and downloadable category. According to a press communiqué, the online free-to-play version has given Zapak an average of 1,40,000 page views a day in its first week itself, and approximately 10,000 users have been downloading the free trial version daily.

While the downloadable version of Zuma on international portals is sold for $20, Zapak has brought in this game to India at a special pricing of Rs 149. Zapak.com is the only website in India to offer this game.

Rohit Sharma, COO, Zapak Digital Entertainment Ltd, said, “Zuma has been an enormous blockbuster in the casual gaming segment, and is one of the most engaging games. Zuma appeals to the broadest possible audience -- it is as addictive for a five-year-old as for a 70-year-old. Zuma is now available on Zapak and we are proud to have broken the price barrier for the Indian audience by introducing some of the best international content at a tenth of the international pricing.”

About the association, James Gwertzman, Vice President-Asia Pacific, PopCap Games, said, “India is a growing market that everyone is taking note of. We are happy to make our entry into India with Zapak.com. Our games have been top grossers globally, and we are sure the Indian audience will embrace them. The pricing at which Zapak is introducing Zuma in India is sure to lure a lot of gamers.” Launched by PopCap in 2003, Zuma has been a bestseller in the casual games category for a long time. There have been over 25 million downloads of this game worldwide, and the game has won several awards from online gaming community websites like IGN.com, Real Arcade and Adrenaline Vault.

Zapak will make available 16 top games from PopCap to its users in India, including worldwide hits like Bejeweled, Big Money, AstroPop and Bookworm. All these games will be available in free-to-play web versions along with downloadable deluxe versions. Deluxe versions of all games will be available with a 60-minute free trial.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)