Top Story

e4m_logo.png

Home >> Digital >> Article

Zapak forays into international market; launches Zapakworld.com in Ukraine

25-October-2008
Font Size   16
Zapak forays into international market; launches Zapakworld.com in Ukraine

Zapak Digital Entertainment Ltd, a Reliance ADA Group venture, is going global. The online gaming company has launched Zapakworld.com in Kiev, Ukraine. This initiative marks the company’s entry in the international market.

Zapakworld.com, a multilingual user-generated gaming website, is currently available in Spanish, French, Russia, Portuguese, English and Hindi. Many more languages will be added at regular intervals. At present, Zapak claims to have over 12,000 single player games available on the website. Zapakworld will introduce multiplayer games on the portal soon. Currently, there are games available from all the genres of casual gaming, including Racing, Cricket, Shooting, Arcade, Action, Strategy, Puzzles, Cooking, etc.

Zapak has also announced its plans to launch its casual gaming business in Russia. The company’s strategy is to focus on BRIC nations to create its global footprint. Zapak is looking at launching its business in Russia through the joint venture route and is scouting for a potential partner.

Rohit Sharma, COO, Zapak, said, “After creating an Internet gaming success story in the Indian market, Zapak is now creating an offering for the global consumer with Zapakworld.com. With the best aggregation of content, a robust proprietary technology platform and unique community features, Zapakworld.com is the most comprehensive offering in the space in the world today.”

“As the next step to expand our global presence, Zapak’s strategy is to focus on BRIC nations to create its global footprint. The reasons for the choice of BRIC nations are similarities in consumer behaviour and digital trends vis-à-vis PC and Internet penetration,” Sharma added.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...