Top Story


Home >> Digital >> Article

Yusuf Omar joins Hindustan Times as Mobile Editor

Font Size   16
Yusuf Omar joins Hindustan Times as Mobile Editor

Hindustan Times has appointed Yusuf Omar as its Mobile Editor. The award-winning mobile journalist is an Indian by origin but holds the citizenships of the United Kingdom, Australia and South Africa.

Prior to joining HT, Omar was working for eNCA, a 24*7 television channel in South Africa. He has reported on several critical issues as a foreign affairs correspondent including the Syrian civil war.

Omar’s work at HT will revolve around creating 750 mobile journalists for the English language daily. The move is set to bolster HT’s digital first policy and provide a further impetus to alternate forms of storytelling.

“I have the biggest creative mandate to drive innovation in news. People think that legacy institutions like HT would be old fashioned and technologically slow, but I’ve experienced quite the opposite,” says Omar who joined the organisation a month ago.

He emphasizes that the digital resources at HT are not as “lavish as the digitally native start-ups” but that only enables the organisation to do more experimenting and creative storytelling.

According to Omar, “India’s media scene is only beginning to understand the disruptive speed of mobile journalism. Broadcasters who always shoot horizontal and on a tripod –beware! That’s TV talk. Mobile journalism has no rules. Make the internet dance with compelling storytelling tools, not rules.”

Till recently Omar was a Duke Media Follow and researched on Snapchat storytelling. At HT, he will be reporting to the Chief Content Officer Nic Dawes.

Tags Yusuf Omar Hindustan Times Mobile Journalism

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial