Top Story

e4m_logo.png

Home >> Digital >> Article

YuppTV adds Al Jazeera to its bouquet

20-November-2015
Font Size   16
YuppTV adds Al Jazeera to its bouquet

OTT content provider YuppTV announced the launch of Al Jazeera’s English news channel on their platform today.
Al Jazeera English gives its viewers a unique global perspective. Its independent and award-winning news, current affairs, documentaries and live debates are seen in six continents and over 140 countries.

Announcing the launch, Uday Reddy, CEO of YuppTV said, “We are thrilled to launch Al Jazeera English for consumers across the world today (except for the USA). Al Jazeera English is a fresh voice in international news and we believe the channel will offer pioneering news viewing experience to people. We take this opportunity to warmly welcome Al Jazeera to the YuppTV family and strongly believe our viewers will benefit from this launch immensely.”

Abdulla Al Najjar, Executive Director of Marketing and Distribution at Al Jazeera Media Network said, “The mission of Al Jazeera is to deliver captivating content which tells the human story; we are therefore naturally excited to partner with YuppTV, which is one ofthe leading over-the-top content players. Al Jazeera English offers audiences, on a variety of platforms, an unparalleled look at the world and shines a light on under-reported regions which are rarely covered by other international news channels. We trust this will mark the beginning of a new and exciting international partnership.”

Tags YuppTV Al Jazeera

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular