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YouTube Testing Vertical Ads

14-September-2018
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YouTube Testing Vertical Ads

More than 70 per cent of YouTube watch time happens on mobile devices, globally. To engage viewers effectively with TrueView and Universal App campaigns, YouTube has adapted to their viewing behaviours and created a variety of different video ads – including square and vertical videos.

YouTube will launch vertical video ads to provide a more seamless mobile experience for viewers. With vertical video ads for Universal App and TrueView campaigns on YouTube, you can upload a vertical video, and when a viewer sees the ad on their mobile device, the player will expand based on the dimensions of the video.

For maximum Brand Lift impact, vertical video ads provide a big, beautiful canvas to deliver messages on mobile and allow engagement with customers in a way that fits their viewing preferences. They also complement horizontal videos.

Hyundai recently took YouTube vertical video ads for test drive, using the feature in combination with their horizontal video assets to introduce the world to an all new SUV model. The result: a 33 per cent lift in brand awareness and a nearly 12 per cent lift in consideration.

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