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YouTube and Google Play's Tamara Hrivnak to head FB's global music strategy and business development

02-February-2017
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YouTube and Google Play's Tamara Hrivnak to head FB's global music strategy and business development

Facebook has hired Tamara Hrivnak to head its global music strategy and business development.

She confirmed the appointment in a post on her personal Facebook page, stating, “I have some exciting news to share. I'm joining Facebook to lead global music strategy and business development. This is a new adventure for me and I look forward to deepening Facebook’s relationship with the music industry.”

The former director of music partnerships at YouTube and Google Play is a veteran of the music business, having spent almost eight years at Warner Music Group and Warner/Chappell before joining Google in 2011.

She wrote on her FB wall, “Music is important and it matters – it connects and binds us to times, places, feelings and friends. My career has been dedicated to growing opportunities for music in the digital landscape. Facebook is all about making the world more open and connected and music can play an important role – I’m excited to join that effort.”

She also thanked her team at Google as she wrote, “As for the incredible team at Google I’ve been lucky enough to work alongside – thank you for inspiring, teaching and amazing me. I’m privileged and proud to have been part of your journey. I know your futures will be bright.”

According to some media reports, Facebook is expected to make a move into the licensed music content field in the near future, having faced pressure to sign licensing deals covering videos uploaded by its users.

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