YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views. While each of the ad stood out for its own unique story, some of the common themes this year were festive and emotionally engaging content.
Additionally, 2017 Leaderboard saw a mix of long format and short format ads hitting the right chord with the audience - and pointing to YouTubeâ€™s ability to adapt to all storytelling formats.
The number one spot on the list - LG, with more than 100 million views, celebrated its 20th anniversary in India, showcasing a mother daughter video with a delightful message that touched the heart of billions of customers. Deepika Padukone continues to be the favourite with her Goibibo ad garnering close 20 million views and taking the second spot. Following close on the heels was Dettolâ€™s MaaMaane Dettol ka Dhula talking about the importance of health and hygiene.
Here are the YouTube Ads Leaderboard 2017 Top 10 ads:
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