YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views. While each of the ad stood out for its own unique story, some of the common themes this year were festive and emotionally engaging content.
Additionally, 2017 Leaderboard saw a mix of long format and short format ads hitting the right chord with the audience - and pointing to YouTubeâ€™s ability to adapt to all storytelling formats.
The number one spot on the list - LG, with more than 100 million views, celebrated its 20th anniversary in India, showcasing a mother daughter video with a delightful message that touched the heart of billions of customers. Deepika Padukone continues to be the favourite with her Goibibo ad garnering close 20 million views and taking the second spot. Following close on the heels was Dettolâ€™s MaaMaane Dettol ka Dhula talking about the importance of health and hygiene.
Here are the YouTube Ads Leaderboard 2017 Top 10 ads:
The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital
Prachi Mohapatra on fbbâ€™s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing
The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF
BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company
From a humorous take on promotion-led ads during Independence Day to memoirs of those who fought for our freedom, this year, brands have adopted some interesting angles
The companyâ€™s EBIT stood at Rs 96.7 crore, up 30.5% from the corresponding quarter in 2018.
Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.