Top Story


Home >> Digital >> Article parts ways with, reaches out to users directly

Font Size   16 parts ways with, reaches out to users directly has announced the commencement of direct relationship with users for their Indian job portal. The service that was available from will now be available from directly, thus ending the year-long relationship.

Dr Andreas Koestler, CEO, Pte Ltd said, “ has revolutionised the world-wide job market by introducing our patented ‘referral recruitment’ model. We have achieved tremendous success in India and will continue to focus on the Indian market. We have recently launched in Thailand and are extending our services to many more countries around the world.” has come a long way since its launch. It had introduced a concept called ‘YelloRewards’, a financial remuneration that is paid to anyone who refers his friends for jobs. The site has over Rs 20 crore to be given away against thousands of jobs with YelloRewards.

Vikramjit Singh Sahaye, GM India,, said, “ has been a very fruitful marketing alliance with NDTV and served the mutual purpose of getting a leg up in the Internet jobs space in India. The entire site is fully created, owned and managed by We started a public referral system for recruitments and received extremely encouraging response from users on YelloRewards. This is just the beginning and there’s a lot more to come that will add value and excitement in recruitment processes.”

Also see: launches online referral rewards programme


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular