Online travel agency Yatra.com has announced the launch of a cricket related microsite, the Yatra.com cricket manager, which has been made in association with social media partner OMLogic. The game is a virtual management simulator, allowing people to use Yatra.com to manage the travel and stay of the Indian cricket team in their journey through the ICC World Cup.
This is an innovative use of cricket for brand building, bringing together both the interest in cricket with the company’s core function, and the company will give the best planner a chance to travel with the Indian cricket team for a season, as well as giving away passes to matches, mobile phones, and free holidays.
Pratik Mazumder, Head of Marketing and Strategic Relations, Yatra.com, said, “Yatra.com is thrilled to launch this mega gaming experience for the cricket loving nation. With Yatra.com Cricket Manager, we want to engage our customers to experience the simplicity of booking flights and hotels on Yatra.com. There is nothing bigger than cricket in this country and we are leveraging it to the maximum through this unique strategy game that I am sure all cricket lovers will enjoy.”
Kapil Gupta, CEO, OMLogic, the company that has developed the game for Yatra.com, said, “Cricket, Travel and Gaming. What else can you ask for in a package? This game will become the most exciting game around the World Cup, second perhaps only to the action on the cricket pitch itself. It’s been a fascinating journey working on this game.”
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