Top Story

Home >> Digital >> Article

Yash Raj Films ties up with Onyx Mobile

21-May-2005
Font Size   16
Yash Raj Films ties up with Onyx Mobile

Yash Raj Films has entered into a joint venture (JV) with Onyx Mobile, the Mumbai-based software company, As part of the JV, Onyx Mobile has developed user-friendly mobile properties for each of Yash Raj's recent movies, like Hum Tum, Dhoom, Veer Zaara, as well as its past hits.

An official communiqué stated that 'Dhoom' is the most downloaded film in the history of the Indian mobile business. To continue with the rocking concept of reaching out to the increasingly 'mobile' audience, Onyx has now come up with a Wireless Content Delivery Short Code 3366 and a web portal www.onyx3366.com, through which audience would get a first-hand information of forthcoming Yash Raj films.

To start with, 'Bunty Aur Babli' starring Amtiabh Bachchan, Abhishek Bachchan and Rani Mukerjee, will be right on your mobile screens through exclusive ring tones, wallpapers and will be downloadable either through the Short Code 3366 or access to the portal.

The launch of www.onyx3366.com is aimed to create a new online destination for the mobile customers who are looking for quality mobile properties. This portal currently has mobile content for over 30 Yash Raj releases and has major future plans for expansion in the wireless arena.

Onyx Mobile is headed by Rajan Patel, who besides being in the entertainment business for over a decade was also the A&R and Marketing Head (International) of BMG India. Onyx has created a lot of "firsts" in the mobile business. In November 2004, Onyx Mobile in conjunction with Reliance Infocomm distributed to 8.5 million mobile customers, a 'Veer Zaara Voice Message'. This was the first time in Bollywood, that a pre-recorded voice message of the film's leading stars Shah Rukh Khan and Preity Zinta reached out to fans inviting them to a Nation wide SMS contest.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space