Yahoo partners with Samsung for news & weather reports on TV
Yahoo has partnered with Samsung to bring news and weather information to TV screens. Rolling out in select markets around the globe, the ‘NewsON’ panel delivers the latest local news articles, videos and weather to Samsung Smart TV users with the click of a remote.
The NewsON panel is available on Samsung Smart TVs in select countries in Asia, Latin America, Africa, and the Middle East. It’s the first product from a new, multi-year partnership to bring more Yahoo content and services to Samsung Smart TVs worldwide.
The NewsON main screen is a collage of photos and headlines from Yahoo news stories with a snapshot of current weather conditions for local cities. Now, instead of watching 30 minutes of a news programme to get up-to-speed on current events, users can switch over to NewsON for the latest headlines. One can click through each story for a summary, the full article, or a streaming news video. Selecting weather shows current conditions and weekly forecasts for all the local cities, with photos from Flickr. With a click of a remote, users have immediate access – even in low bandwidth environments – to the day’s most popular reports.
Incidentally, this is not the first time that Yahoo and Samsung have formed a partnership. It may be recalled that in 2009, Samsung became one of the initial partners to integrate the Yahoo Widget Engine (now called Yahoo Connected TV) into its TV line.
Since launching the Yahoo Connected TV platform in 2009, Yahoo has been working with the top TV brands, and those partnerships have expanded and evolved over the years.
In November 2012, Yahoo and Samsung announced an expanded, multi-year partnership to integrate Yahoo’s Broadcast Interactivity platform into Samsung 2012 Smart TVs.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.
Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.
Piyush and Prasoon Pandey will be the first Asians and first from WPP to be deemed with this honour tonight at the Cannes Lions Festival of Creativity