Top Story

Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Yahoo on the lookout for ‘World Search’ king

29-May-2010
Font Size   16
Yahoo on the lookout for ‘World Search’ king

Yahoo! has embarked on its annual ‘World Search Championship’ for quiz and gaming enthusiasts. Started in 2008, the Championship is a month-long activity that is about speed and action where users have to answer 10 questions in the shortest possible time and are prompted to use search to find the right answers.

The contest page has a question which a contestant needs to answer and as a hint, the possible answer could be typed in a Yahoo! Search box. The level of difficulty increases as the contestant progresses in the game. Users can share their scores and also send it as a challenge to their friends on Facebook, Twitter, etc.

The Championship was kicked off in mid-May 2010 and will continue till mid-June.

Nitin Mathur, Senior Director - Marketing, Yahoo! India, elaborated, “World Search Championship is a simple yet innovative online contest. The game is extremely intriguing as it involves user engagement at a high level and also lets the player test his IQ skills. The quality of the content is superlative and helps the contestant to gauge his knowledge while having fun.”

On being asked what was so unique about the Championship, Mathur replied, “At Yahoo! we always aim to invent new ways for our users to easily find and explore things, people, sites, and information that they are looking for. World Search Championship intelligently provokes the users to find answers to intriguing questions being posed as part of the contest. It’s a very simple and engaging way to explore answers through an intuitive search interface.”

In 2008, when the Championship was launched, it was observed that a large number of quiz fans were book marking the site to play it multiple times. “Top 200 ranked contestants played the contest 40 times on an average to improve their scores. Trends indicated that the site traffic peaked between 12 noon and 3 pm and between 11 pm and 2 am, indicating high engagement during office and late night hours,” Mathur added.

The site, www.worldsearchchampionship.com, claimed to be the most trafficked gaming site in India with 1.1 million unique visitors and generated over 17 million page views.

Meanwhile, Chevrolet, the presenting sponsor, is upbeat about the association with a brand most online users reckon with. Ankush Arora, Vice President - Sales, Marketing & After-Sales, General Motors, said, “Chevrolet wants to be a pioneer in digital media. And since Yahoo! is a leader in the digital space, the association works well for GM. Chevrolet is constantly looking for engagement platforms and the search championship has given good results in the past. With the company’s focus on the mini segment, our TG core is now the youth and the activity helps address the target audience.”

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity