Top Story

Home >> Digital >> Article

Yahoo! Triggers the battle of bytes

16-June-2004
Font Size   16
Yahoo! Triggers the battle of bytes

Yahoo! The competition has never clicked better for email users. Yahoo.com — an Internet portal and email service provider — has increased its free email storage capacity from 6 MB to 100 MB. Apart from a new user interface, the improved email service now also allows users to send a message up to 10 MB size.

According to industry experts, the competition is heating up in the email business after Google’s announcement to offer 1 GB storage space in its proposed email service, gmail.com. Microsoft owned Hotmail.com is also expected to launch some new features soon to combat competition.

Yahoo, however, has introduced new features only for yahoo.com users, the new service has not been introduced for yahoo.co.in (India version) users as yet. When contacted by eFE, Yahoo! India country head Neville Taraporewalla claimed that the increase in the free email storage is likely to spread to India and Taiwan in two months time.

“As Yahoo retains the number one position in the global and domestic email service space, it was but necessary for the company to take a lead in offering this extra free email capacity to the email users,” Mr Taraporewalla told eFE.

The Yahoo users who had already paid up for using extra storage capacity (refered to as premium users by Yahoo), will now be upgraded to a free storage capacity of 2 GB, he said.

In addition to this, the company is also in the process of offering 15 million additional email IDs to the users in India. “These are those email IDs that have been dormant for sometime and we are looking at offering these email IDs to users,” Mr Taraporewalla said.

The company is also planning to offer anti-spam filters. “The idea is to grab a larger share in the email services space in terms of number,” he said. Yahoo has 30 million registered users in India including 13 million active users. Globa-lly, it has 274 million users.

On the other hand, Yahoo’s competitor, MSN (that runs the email service by the name Hotmail.com) is also planning to introduce trial features over the coming weeks or months. However, MSN India marketing manager Rajnish did not clearly point out whether these changes could translate into an increase in extra free email storage.

“We are constantly looking at our business and our customers’ needs to ensure we are delivering great services. We have nothing to announce at this time,” Mr Rajnish said.

MSN is currently offering 2 megabyte (MB) of free email space with an option to upgrade for extra storage of 100 MB under the paid subscription model. At present, MSN has 12 million users in India.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'