Top Story

e4m_logo.png

Home >> Digital >> Article

Yahoo! India launches local information destination

11-June-2008
Font Size   16
Yahoo! India launches local information destination

Yahoo! India has launched its local information destination, Yahoo! India Local Beta, available at local.yahoo.in. This new offering provides a compelling user experience with relevant local information that impacts users’ daily needs, and is available in Delhi, NCR, Chennai, Mumbai and Bangalore.

Yahoo! in the last four months has been growing aggressively. In February it introduced maps and directions; in April it introduced walking routes pan-India; and in May it introduced ‘Glue Pages Beta’ which takes search to the next level by collating and integrating the most relevant information from across the entire Web on to a single topical results page. In March the Yahoo! front page got a new look and feel.

Gopal Krishna, Head of Audience, Yahoo! India, said “Yahoo’s Local Beta exemplifies our strategy to be the leading starting point on the web by providing a relevant and compelling experience for local needs. We this product, we are trying to make the web more useful, engaging, interesting and localized to our users.”

Yahoo! Local provides information such as business listings, maps, directions, local events and current movies. There is a wide range of categories like restaurants, pubs, shopping malls, hospitals, schools, tailors, banks, health and fitness and 24-hour pharmacies.

Users can write reviews, leave footprints, mark businesses on maps, add listings or events on Yahoo! India Local. Local businesses across categories can now get listed for free.

There a special feature called ‘essentialist’ at Yahoo! India Local which aims to provide solutions for common problems. For instance, if someone is new in a particular city, the list will provide details of essential services such as nearest gas agency, cable TV provider, provision store, pharmacies, packers and movers among others.

“Designed to create an active and vibrant community, Yahoo! India Local will enable its users to harness community knowledge. With user-friendly tools like review and footprints, people can now find, use, share and enhance their local information,” said Sridhar Ranganathan, Business Head, Local Maps, Yahoo! India.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds