Deliver, a part of WPP Digital, has announced the launch of a new blog on the Deliver offshoring webpage, where the company will share updates to help digital marketers be more efficient and operate with greater agility, so that they can behave more strategically when executing digital marketing plans.
The company noted that they will share their perspectives on the issues, strategies and best practices to achieve excellence in digital execution, by highlighting topics most critical to digital production success; discussing best practices, processes, and tools to successfully produce and manage digital marketing programs; and feature case studies on how the leading brands are leveraging digital production.
According to the just released Society of Digital Agencies’ third annual survey, ‘2011 Digital Marketing Outlook’, conducted with research partner AnswerLab, eight out of 10 marketers are increasing the number of digital projects they will take on this year as consumers continue to drive brand relationships. While there have never been more ways to reach consumers, it’s never been harder to connect with consumers. Brands need memorable creative product, and more of it, as well as technology skill to implement and manage programs across a myriad of digital platforms and emerging technologies.
“As the demands for digital content grow and the number of different platforms expands, clients are looking for solutions that let them manage their production more efficiently and effectively,” said Mark Read, CEO of WPP Digital. “That’s why Deliver was established and that’s why I’m pleased that we are providing a destination where marketers can find practical insights on how to improve their production systems.”
“Companies are actively looking to digital production partners who can complement their existing creative agency relationships, provide access to skilled resources, and help them realise cost benefits as they execute high volume digital marketing programs ‘glocally’,” said Neal Prescott CEO of Deliver. “Our blog is intended to help marketers understand the benefits of digital production outsourcing, and the best practices, processes and tools to successfully produce and manage digital marketing programs across an enterprise, or for targeted campaigns and programs.”
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