Top Story


Home >> Digital >> Article

World Cup fever: launches 'Cricket Ka Keeda' campaign

Font Size   16
World Cup fever: launches 'Cricket Ka Keeda' campaign

With less than a month left for the ICC World Cup, Times Internet’s has launched its first consumer-connect initiative -- ‘Cricket Ka Keeda’.

The campaign -- which consists of three TVCs, print and outdoor ads, apart from digital adaptations -- intends to target cricket fans across India.

“With barely a month left for the 2015 World Cup, it is a great time to stir things up with a funny campaign, aiming at cricket lovers. The creative idea and scripts capture the spirit where a consumer literally gets bitten by the cricket bug,” said Pratik Mazumder, Vice-President and Head - Marketing, Times Internet. aims to launch the campaign during the India-Australia-England tri-series, which will go on throughout the World Cup. The campaign targets net savvy, smartphone users, professionals, students and all others who love the game and like to be updated on scores, favourite players, upcoming matches, etc.

Cricbuzz will keep cricket enthusiasts updated with all action on the game with its fast app across platforms -- website and mobile. The platform is available in seven languages.

Click here to watch the TVCs

Milk Ad

Classroom Ad


Conference Ad

Tags Cricbuzz Cricket Ka Keeda Times Internet

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular