Top Story

Home >> Digital >> Article

WittyFeed appoints Httpool as Sales partner

Font Size   16
WittyFeed appoints Httpool as Sales partner

Httpool has added India’s content marketing major WittyFeed as their partner to monetise their website’s display ad inventories and represent them exclusively in India. 

This partnership is line with both Httpool and WittyFeed’s vision of providing clutter breaking experience for the users and offering innovative ad formats for digital marketing campaigns. Httpool will not only help WittyFeed monetise their existing website traffic, but also bring on board creative rich media formats which will drive more engagements from their users. 

Httpool, an international media-tech company, employs the most advanced proprietary and licensed technologies to offer the broadest range of ad network products and ad tech solutions across display, video, engagement, social and performance channels, on all devices. 

Httpool exclusively represents Twitter in India and 22 markets across Europe and Asia. It represents LinkedIn, BBC, AOL, Spotify and other select global and local publishers across 30+ Central and Eastern European and Asian markets.

Httpool was recently acquired by Sony via IMS – Latin America, giving us market reach and access of 50+ markets. 

Founded in 2014, WittyFeed started its journey with a hundred thousand users and now has a strong user base of a billion and garners close to 100+ million unique users every month. With over 50+ million site visits month on month, WittyFeed has set a new benchmark in March 2017 with 420+ million page views and 2.5 billion ad impressions. 

Affirmative on this partnership, Vinay Singhal Co-Founder & CEO-WIttyFeed, said, “We are glad that Httpool’s acumen in Indian Digital Industry and the network would help us get better advertisement formats and fill-rate. We are quite excited with this association and look forward to it. Being a leader within the content marketing industry across India, we aim to have a best practice standard and brand strategy for our clients and their customers.” 

Amit Gupta, Managing Partner-Httpool India, adds, “WittyFeed being one of the largest content marketing platforms, experiences a lot of traction from varied target groups belonging to diverse fields, making it anultimate destination for advertisers. We are delighted to partner with WittyFeed and look forward to taking this association to newer horizons.”

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man