Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

WittyFeed appoints Httpool as Sales partner

15-November-2017
Font Size   16
WittyFeed appoints Httpool as Sales partner

Httpool has added India’s content marketing major WittyFeed as their partner to monetise their website’s display ad inventories and represent them exclusively in India. 

This partnership is line with both Httpool and WittyFeed’s vision of providing clutter breaking experience for the users and offering innovative ad formats for digital marketing campaigns. Httpool will not only help WittyFeed monetise their existing website traffic, but also bring on board creative rich media formats which will drive more engagements from their users. 

Httpool, an international media-tech company, employs the most advanced proprietary and licensed technologies to offer the broadest range of ad network products and ad tech solutions across display, video, engagement, social and performance channels, on all devices. 

Httpool exclusively represents Twitter in India and 22 markets across Europe and Asia. It represents LinkedIn, BBC, AOL, Spotify and other select global and local publishers across 30+ Central and Eastern European and Asian markets.

Httpool was recently acquired by Sony via IMS – Latin America, giving us market reach and access of 50+ markets. 

Founded in 2014, WittyFeed started its journey with a hundred thousand users and now has a strong user base of a billion and garners close to 100+ million unique users every month. With over 50+ million site visits month on month, WittyFeed has set a new benchmark in March 2017 with 420+ million page views and 2.5 billion ad impressions. 

Affirmative on this partnership, Vinay Singhal Co-Founder & CEO-WIttyFeed, said, “We are glad that Httpool’s acumen in Indian Digital Industry and the network would help us get better advertisement formats and fill-rate. We are quite excited with this association and look forward to it. Being a leader within the content marketing industry across India, we aim to have a best practice standard and brand strategy for our clients and their customers.” 

Amit Gupta, Managing Partner-Httpool India, adds, “WittyFeed being one of the largest content marketing platforms, experiences a lot of traction from varied target groups belonging to diverse fields, making it anultimate destination for advertisers. We are delighted to partner with WittyFeed and look forward to taking this association to newer horizons.”

Tags Httpool WittyFeed

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey