Home >> Digital >> Article

Why the Twitter-Vodafone partnership looks promising?

30-July-2013
Font Size   16
Why the Twitter-Vodafone partnership looks promising?

Strategic partnerships have helped catapult brands’ fortunes. In a recent move, Vodafone has tied up with Twitter to drive mobile internet usage amongst its customers.

Under this arrangement, Vodafone India customers will get to experience the ‘Twitter for Android’ app and its mobile website for free for a period of three months. Further, Twitter will promote the ‘no mobile internet charges’ experience on Vodafone. With an integrated customer experience module, Vodafone and Twitter will be aiming to ensure seamless and transparent browsing experience by informing the customer on the applicable charges, especially when they are accessing links via their Twitter timeline and elsewhere on Twitter’s network.

Commenting on this initiative, Vivek Mathur, Chief Commercial Officer, Vodafone India said, “Our partnership with Twitter and this offering is yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy.”

Mathur further said that over the last two quarters, the brand has seen a consistent growth in its revenue from the data side of the business. He also mentioned that an aggressive digital campaign will be soon launched to push this initiative. There are other marketing activities lined up too, which the brand will roll out soon.

Elaborating further on the partnership, Rishi Jaitly, Market Director, Twitter India said, “As a real-time information network full of links, media, and content, our platform offers the mobile ecosystem novel ways to introduce their subscribers to all the Internet has to offer. We are pleased to partner with Vodafone India to offer its subscribers a unique opportunity to use Twitter to follow the people and organisations they care about. Whether it’s hearing the latest news, connecting with cricket stars in real time, or laughing at the day’s best jokes, Twitter brings Indians together and closer to our interests.”

As part of its strategy to democratise data, Vodafone has been hand holding customers to use mobile internet and educating current and potential users about how internet can add significant value to them. The company is also building content partnerships, simplifying pricing, educating retailers and offering choice to customer basis their interests and consumption patterns.

Vodafone’s Twitter tryst for IPL 6
Vodafone India is currently one of the largest and engaging brands on Twitter with over 104,127 followers.

This is not the first time that Vodafone has joined hands with Twitter. The telecom service provider had carried out various activities during the Indian Premier League (IPL) Season 6. One such activity involved initiating the first cricket chat with Ravi Shastri during IPL 6, wherein Vodafone enabled fans to tweet Shastri a question on the live match and get a personalised analysis from him. This resulted in over 1,000 tweets to Shastri during the course of the IPL season.

New opportunities for Twitter
According to various media reports, Twitter is looking at India as a lucrative market for online advertising, with the country’s rapidly increasing population of Internet users, as well as users of the microblogging website. India currently has almost 20 million Twitter users, according to a joint study by market research firm IMRB International and the Internet and Mobile Association of India.
 

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

This comes after the government has deemed Whatsapp’s reply to the first notice sent to the IT Ministry as unsatisfactory, according to reports.

Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cup

At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns