ï»ż

Top Story

Home >> Digital >> Article

Whatsapp's Ad on Tips to Battle Fake News

10-July-2018
Font Size   16
Whatsapp's Ad on Tips to Battle Fake News

Whatsapp kicked off a print ad campaign in national newspapers on Tuesday listing out tips to fight fake news. The app has lately come under fire for propagation and proliferation of fake news.

With the ad, Whatsapp puts the onus on community members to check for fake and incorrect information. In the ad Whatsapp says that technology companies, the government, and community groups must come together to fight fake news. “If you something that’s not true, make people aware and help stop the spread,” the ad says.

The ad introduces the soon to be launched feature - Suspicious Link Detection. According to the ad, the feature which is still in a beta testing will be rolled out this week.

As per a post on WAbetainfo.com when the new feature is active on Android phones Whatsapp will analyse links received in messages to detect if the link redirects to a fake or alternative website. If WhatsApp detects a suspicious link, the message will be marked with a red label, indicating to the user that the link is suspicious.



The ad tells users of Whatsapp to double check information, images, links that they receive on Whatsapp. Whatsapp also asks its users to “be thoughtful” about what they share on the app in the ad. “Do not pay attention to the number of times you receive the message. Just because a message is shared many times, does not make it true,” says the ad in the last tip.

WhatsApp’s ad follows the recent lynching incidents sparked by rumours of child lifters on social media. The government has urged Whatsapp to take action against misinformation circulating on its platform in India. IT Minister Ravi Shankar Prasad, has called on Facebook’s Whatsapp to take “necessary remedial measures” and “immediate action” to curb the flow of unverified information. Conveying the government’s “deep disapproval” he said that the company cannot evade “accountability and responsibility” when its users spread false information.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India