Whatsapp kicked off a print ad campaign in national newspapers on Tuesday listing out tips to fight fake news. The app has lately come under fire for propagation and proliferation of fake news.
With the ad, Whatsapp puts the onus on community members to check for fake and incorrect information. In the ad Whatsapp says that technology companies, the government, and community groups must come together to fight fake news. âIf you something thatâs not true, make people aware and help stop the spread,â the ad says.
The ad introduces the soon to be launched feature - Suspicious Link Detection. According to the ad, the feature which is still in a beta testing will be rolled out this week.
As per a post on WAbetainfo.com when the new feature is active on Android phones Whatsapp will analyse links received in messages to detect if the link redirects to a fake or alternative website. If WhatsApp detects a suspicious link, the message will be marked with a red label, indicating to the user that the link is suspicious.
The ad tells users of Whatsapp to double check information, images, links that they receive on Whatsapp. Whatsapp also asks its users to âbe thoughtfulâ about what they share on the app in the ad. âDo not pay attention to the number of times you receive the message. Just because a message is shared many times, does not make it true,â says the ad in the last tip.
WhatsAppâs ad follows the recent lynching incidents sparked by rumours of child lifters on social media. The government has urged Whatsapp to take action against misinformation circulating on its platform in India. IT Minister Ravi Shankar Prasad, has called on Facebookâs Whatsapp to take ânecessary remedial measuresâ and âimmediate actionâ to curb the flow of unverified information. Conveying the governmentâs âdeep disapprovalâ he said that the company cannot evade âaccountability and responsibilityâ when its users spread false information.
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