Top Story

e4m_logo.png

Home >> Digital >> Article

WhatsApp to introduce voice calling in Q2 2014

25-February-2014
Font Size   16
WhatsApp to introduce voice calling in Q2 2014

WhatsApp, fresh after its high-priced acquisition by Facebook, has announced that it will add voice calls in the coming months. The announcement was made by Co-founder Jan Koum at the on-going Mobile World Congress in Barcelona.

This move could either be a direct result of the acquisition or a natural progression for WhatsApp to keep up with competitors such as Viber, LINE and others, though Koum maintained that the acquisition will not alter the product roadmap as it looks to reach 1 billion users. He reiterated that there will be no ads on WhatsApp.

Earlier this month, key WhatsApp competitor, Viber was bought by a Japanese electronic commerce and Internet company, Rakuten, for $900 million. The mobile IM and VoIP (Voice over Internet Protocol) market has become highly competitive in recent times and is populated by players such as Chinese company Tencent Holdings’ WeChat, Viber, and LINE, among others. Microsoft’s Skype is also a popular VoIP service.

 

Tags Whatsapp Jan Koum VoIP LINE Viber Mobile World Congress WeChat Tencent Holdings Skype Abhinn Shreshtha

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by