Top Story


Home >> Digital >> Article

Web18 launches online shopping portal

Font Size   16
Web18 launches online shopping portal

Web18 has launched, an e-commerce site providing electronic retailing solutions. The company’s decision has come from factors such as drastic increase in shoppers, crowded parking spaces, long queues, and tedious bargaining, keeping pace with the growing customised needs of people and online shoppers. is a platform providing products and leading brands across categories at competitive prices. Some of the brands listed with the portal are – D'damas, Espon, Espirit, Godrej, HTC, IFB, i-Mate, Motorola, Nikon, Nokia, and Onida, among many others.

Arindam Nag, Head, e-Commerce,, said, “The Internet user base in the country is growing and applications like Web 2.0 are attracting people to use the technology for all their needs. With the launch of, we are confident that consumers will have a world-class shopping experience while sitting at home at the click of the mouse.”

Nag further said, “In a unique effort to bring maximum authenticities to the product and reassure the customers of the quality, the site has developed a ‘Brand Warranty’ programme, where the brands warranty the products and the same are indicated on the site for customer convenience. Customers are provided with both brand and product guarantee. Moreover, to complete the entire shopping experience, ensures that shoppers receive the product bought in a short span of 10 days, dependent on the product category.”


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)