ï»ż

Top Story

Home >> Digital >> Article

We will begin a dedicated New Media course soon: KG Suresh, Director General, IIMC

22-February-2018
Font Size   16
We will begin a dedicated New Media course soon: KG Suresh, Director General, IIMC

India is witnessing an evident transformation in the way news is being consumed. Of course, digital media has shown tremendous growth without hampering the reach of either print or electronic media, but what's even more interesting is the constant rise in the demand for regional media.

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication (IIMC), in a conversation with exchange4media, talked about his plans to introduce a full-fledged course in New Media Journalism at the institute soon.

"A dedicated course on new media is shortly going to start, hopefully, in the coming academic session," he said.

Presently, IIMC has two large campuses including Delhi and Odisha's Dhenkanal. It also has four other regional centres in Jammu (J&K,) Amravati (Maharashtra,) Aizawl (Mizoram) and Kottayam (Kerala). Until now, only English Journalism was taught in all the regional centres other than Dhenkanal, where a diploma course in Odiya Journalism was also being run.

"We have started a full-fledged degree program in Marathi journalism from Amaravati campus and Malayalam journalism from Kerala campus in this current academic session," said KG Suresh adding that, "We have given a major push to Indian languages journalism."

"Campuses I felt should be relevant to the states where they are functioning and there should be more number of students," he said.

In regional centres, other than Dhenkanal, there are very few students who struggle to finish their diploma course having been taught either on Skype or by guest faculty.

"You cannot have eight or 10 students studying in a campus. So, we started these regional language programs. Now, the same campuses that used to have eight or 10 students are buzzing campuses with 30-40 students," he said.

Ending rumours about his plans to end English Journalism courses from the regional centres, he told exchange4media, "English will certainly continue but that won't be the only course because regional language journalism is growing by leaps and bounds. More people want to read, listen and watch news in their own respective languages."

Touted to be first of its kind, IIMC under the directorship of KG Suresh also initiated a course in Sanskrit journalism from the Delhi campus in association with Shri Lal Bahadur Shastri Rashtriya Sanskrit Vidyapeetha. The campus also has a journalism course in Urdu language.

While proudly speaking about his successful ongoing tenure, KG Suresh also told us that the process of expanding the regional centres, acquiring land and building full-fledged campuses is running at full pace.

When KG Suresh joined IIMC as the director general in March 2016 he was branded as a right-wing propagandist who had come to promote saffronisation of the institute.

On being asked about how he dealt with his critics, KG Suresh said that he was a follower of Swami Vivekananda's teaching and according to him everyone has to pass through three stages. The first being ridiculed, second facing resistance, and third slowly being accepted.

"I think after being ridiculed first, second year it was resistance and now I have entered the third year of my tenure and I think that now is the time for acceptance. Slowly they are accepting me because the campus is buzzing with activities," he said.

KG Suresh, who has previously worked with Press Trust of India, Doordarshan and Asianet as a journalist, also said that he would not allow journalists who are activists in the institute.

"This is a professional training institute. This is not Jawaharlal Nehru University," he added.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

He joined the company in 2016 as Head of India and South Asia at Discovery Network

From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands

Warrier, Vice President Sales, India - Mirriad on content marketing and the key performance indicators for a content marketing campaign