Warner Bros India has signed on Ignitee Digital Solutions Pvt Ltd for their social media marketing activities. Ignitee Digital Solutions has an annual agreement with the group to manage activities on social media platforms, including Facebook, Twitter and YouTube.
Ignitee Digital Solutions has already worked on social media activities for the promotion of ‘Harry Potter and the Deathly Hallows’ on the Warner Bros Pictures India Facebook fan page.
George John, Director - Marketing, Warner Bros India, said, “Social media marketing has gained a lot of momentum over the last couple of years and has now become an integral part of our overall movie marketing strategy. It is the ideal platform to connect and engage with the young people who are such important consumers of our entertainment content. Warner Bros Pictures India looks forward to widening its social media activities in the upcoming year in support of its great 2011 film slate.”
On winning the account, Shankar B, COO, Ignitee Digital Solutions, said, “We are excited and proud to be working with Warner Bros and will do everything in our capacity to make every campaign well crafted, popular and successful.”
Founded in 2000, Ignitee has been a pioneer in digital marketing with over a decade of experience. Ignitee Digital Solutions provides 360 degree solutions for its clients, including Media Planning & Buying, Search Marketing, and Creative & Technology solutions.
Warner Bros, a Time Warner Company, is a fully integrated, broad-based entertainment company dealing with every aspect of the entertainment industry, from feature films to television, home video/ DVD, animation, comic books, interactive entertainment and games, product and brand licensing, international cinemas and broadcasting.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji
Your weekly news roundup, a summary of some of the stories to keep an eye on
He joined the company in 2016 as Head of India and South Asia at Discovery Network