Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Vuclip to stream on Amazon Fire TV Stick in India

15-May-2017
Font Size   16
Vuclip to stream on Amazon Fire TV Stick in India

Vuclip, a PCCW Media Company, and the leading premium video-on-demand service provider for emerging markets will now stream its content to millions of customers in India on the newly launched Amazon Fire TV Stick with Voice Remote. This will allow viewers across the nation to access Viu content on their television sets, which will offer increased reach for Viu in a nation that has traditionally been home to one-screen households.

Viu is part of a premium deal that the global majors have inked. This collaboration will result in streaming premium content to millions of viewers in India, ranging from Viu’s popular Originals co-produced with Vikram Bhatt’s Loneranger Productions, such as Gehraiyaan and Spotlight, and Nagarjuna’s Annapurna Studios, such as PillA and Pelli Gola, to underexposed content across Hindi and Telugu such as Masaan, Kabaliand 7 to 4.

Speaking of the association, Vishal Maheshwari, India Country Manager, Vuclip India said, “Viu content is being applauded across different media and the Fire Stick coming to India was an opportune moment for us to take it to a wider audience. Even as adoption of mobile devices and multiple screens grow at a rapid pace, the television screen has traditionally been something that brings the family together in India. This gives us an opportunity to give that many more households the pleasure of our premium exclusive content.”

Gehraiyaan and Spotlight, Viu’s latest foray in the Originals category, have been drawing praise across quarters, and will now be available to users on the big screen.

“Fire TV Stick is the best device to stream movies, serials and music on your TV. Viu provides differentiated content that is best viewed on a Fire TV Stick within the comfort of your living room, on a big screen. We are excited to offer Viu’s selection of content for our customers,” said Vijay Talwar, General Manager – Sales, Amazon Devices in India.

Tags Vuclip PCCW Media Amazon Fire TV Stick Vishal Maheshwari

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey