Top Story


Home >> Digital >> Article

VML Qais revamps ICICI Bank's website

Font Size   16
VML Qais revamps ICICI Bank's website

Indian banking giant ICICI Bank has just launched its revamped new website, following eight months of close collaboration with digitally-led marketing agency VML Qais.

With this launch, VML Qais has successfully created Asia’s first truly ‘social bank’.
In a first for Asia, this fully responsive and optimized website integrates Facebook connect into banking; whereby users can rely upon referrals of recommended banking products from their peer set.

VML Qais have also introduced new functionality such as ICICI Bank blog, ICICI Bank Discussion Forum and ICICI Bank Answers to allow users to actually converse with the bank, leading to the possible co-creation of products and services.

“We are proud to be associated with such a ground breaking banking interface. Our client, ICICI Bank is looking for a deeper engagement with the youth of India and we are thrilled to have this opportunity to bring our expertise of cutting edge user experience design to the table,” explained Tripti Lochan, CEO VML Qais Asia.

VML Qais has been working with ICICI Bank for over three years, having previously revamped the entire post login user experience for the bank ,and also having designed the interface for ICICI Bank Pockets – India’s first Facebook banking platform.

Tags ICICI VML Qais Tripti Lochan

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular