Top Story

e4m_logo.png

Home >> Digital >> Article

Virgin Mobile to use BREW platform to present full range of VAS

31-May-2008
Font Size   16
Virgin Mobile to use BREW platform to present full range of VAS

Tata Teleservices has announced that it would offer wireless data services for Qualcomm’s BREW solution to subscribers of the Virgin Mobile brand in India. The BREW solution would ensure efficient and reliable delivery of Virgin Mobile’s latest content to mid- and high-end devices in India.

Virgin Mobile will leverage the BREW platform to present a full range of easy-to-use mobile content services, including entertainment gaming, sports, astrology, music and messaging applications. Additionally, Virgin Mobile would make available innovative offers to its subscribers such as unlimited access to its unique V-Bytes data portal for a daily charge of Rs 5, wherein customers can access free Virgin selected content and other targeted applications.

Jamie Heywood, Deputy CEO, Virgin Mobile India, said, “Our target audience of tech savvy youth in India desires the latest mobile applications and services so that they can enjoy the power of their devices. BREW allows us to offer advanced data services to our end users efficiently with an expedited time to market.”

Deval Parikh, Chief Officer of Handsets, VAS & Procurement for Virgin Mobile India, explained, “The BREW solution is a natural fit for Virgin Mobile, as it allows us to coordinate with the global BREW developer community, which includes a number of regional applications, for advanced data services on our current range of six handsets. We have been able to work with the BREW value chain and come up with a compelling user experience that enhances content discovery even on low-end devices.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube