Top Story

e4m_logo.png

Home >> Digital >> Article

Virgin, Barista in interactive pact

02-September-2005
Font Size   16
Virgin, Barista in interactive pact

Virgin has partnered with Barista and contests2win.com for an interactive SMS contest. Starting from September 3, those having a cuppa at Barista stand a chance to win free return tickets for two to London on Virgin Atlantic Airways by answering a simple question on Virgin Atlantic while chatting with friends and win goodies.

To add to the excitement, a few lucky winners also stand a chance to win Virgin Atlantic goody bags. The contest is running across 50 Barista outlets in Delhi, Mumbai and Bangalore and will be on till September 17.

“Virgin Atlantic has engaged in marketing initiatives that have always added to the consumer delight. Through this contest with Barista, we are looking forward to yet another fun interaction with our consumers,” Neha Lidder Ganju, Marketing Manager- India, Virgin Atlantic, said.

Alok Kejriwal CEO, Contests2win.com, said, “This interactive promotion, with the unique creative in typical Virgin style, and the fantastic prize all make up the ingredients for a great contest.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.