Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Vidyalankar Group awards Fruitbowl Digital its media and creative duties

13-June-2018
Font Size   16
Vidyalankar Group awards Fruitbowl Digital its media and creative duties

Fruitbowl Digital has partnered with The Vidyalankar Group in a year-long mandate which includes building the brand’s digital presence, as well as creating new communication campaigns to maintain and build brand awareness in this age of digital.

The agency has been tasked with the entire spread of digital communication, including a remodel of the website, advanced social media operations including SEO and the development of a brand strategy to create engaging and creative content. Fruitbowl Digital would also be responsible for their media spends across all social platforms as well as the Google Search and Display Network to reiterate the brand’s standing.

Vishwas Deshpande, a member of the Board of Directors, Vidyalankar Group, said, “We’re in a digital era thanks to better connectivity and high mobile penetration. Our target audience - the students spend a lot of their time on digital media platforms. So it is but natural that we increase our presence on these platforms. Moreover these Social media platforms allow us to connect, engage and interact with them thereby helping us establish strong relationships with our stakeholders. We were looking for an agency which was capable of designing innovative, out-of-the-box campaigns which would appeal to our audience. It also stands in our favour that their workforce is full of young, talented and innovative creators who bring new insights to the table.”

Faisal Amin, Co-Founder, Fruitbowl Digital, said, “Close to 1.6 million Indian students are internet users. That is 1.6 million opportunities for Vidyalankar and us to have conversations that matter; to create communication that sticks. Vidyalankar is a leading market player in an ever growing industry, whose target group is constantly upgrading to digital. On a platform where their students are used to finding content that is often irrelevant, we want to talk to them about the things that do and should matter, but in a language that speaks to them.”

Students make up the majority of today’s digital audience and they are the spark behind most trends and conversations on social media platforms. Not all the content on these platforms appeals to them, but when it does, it stays, and it spreads. Needless to say, this mandate could thus prove to be fruitful for both parties.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

The campaign has been conceptualized and executed by creative agency J. Walter Thompson.

He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.

Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.