Top Story


Home >> Digital >> Article

Verizon to Acquire AOL for $4.4 billion

Font Size   16
Verizon to Acquire AOL for $4.4 billion

Verizon has announced the signing of an agreement to purchase AOL $50 per share, an estimated total value of approximately $4.4 billion. The agreement will also support and connect to Verizon’s IoT (Internet of Things) platforms, creating a growth platform from wireless to IoT for consumers and businesses.

AOL has been investing heavily in ad tech and has created a programmatic platform for advertisers. It is also known for its strong digital content and advertising platforms. With the acquisition of AOL, Verizon seems set to drive a mobile-first strategy. AOL’s key assets include its subscription business; its premium portfolio of global content brands, including The Huffington Post, TechCrunch, Engadget, MAKERS and, as well as its millennial-focused OTT, Emmy-nominated original video content and its programmatic advertising platforms.

Lowell McAdam, Verizon chairman and CEO said, “Verizon’s vision is to provide customers with a premium digital experience based on a global multi-screen network platform. At Verizon, we’ve been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL’s advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.”

Tim Armstrong, AOL chairman and CEO, will continue to lead AOL operations after closing of the deal. The transaction is subject to customary regulatory approvals and closing conditions and is expected to close this summer.

Tags Verizon AOL digital advertising Mobile Advertising Internet of Things Tim Armstrong programmatic advertising Video Advertising Digital Content

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial